Jeff Funk

A screenshot essay titled '3 Dead Simple Things You Can Do In 10 Seconds To Build A Brand That Stands Like A Hulk Above Your Competition'. The body discusses the author's experience meeting Hulk Hogan, contrasting his past image as a positive figure with his current persona. The essay outlines three simple strategies for building a strong brand: 1) Anchor Your Visual Identity by maintaining consistency in colors, fonts, and tone to build trust; 2) Own One Core Message by repeating a key phrase to increase memorability and engagement; and 3) Show Up Daily to enhance visibility and develop resilience, leading to audience loyalty. The author emphasizes that brand consistency is essential in a fragmented market.

Love him or hate him, Hulk Hogan was a brand genius.

In a world of copycats, he knew the only way to stand out (and get paid) was to be consistent.

Whether he was the hero or the heel.

A screenshot essay titled 'The Only Metric That Matters: Did You Take Action Today?' The essay reflects on personal growth over 3.67 years since joining Ship 30, highlighting changes in the author's family and the development of their writing and voice in technology. It emphasizes the importance of taking action rather than waiting for permission and details common reasons for inaction in achieving goals. The author urges accepting a lack of clear roadmaps and encourages focusing on actions rather than feelings, quoting Trevor Moawad on the necessity of action for achieving success. The text is rich in personal anecdotes and motivational insights.

AI exploded.

The world got exponentially louder.

But the biggest shift?

I stopped waiting and started writing. That decision changed everything.

Screenshot essay titled 'Why Your Website Isn’t Converting: You’re Ignoring Human Nature.' The content discusses the importance of copywriting that resonates with primal human desires to enhance website conversion rates. It emphasizes that explaining a product isn’t enough; emotional triggers called The Life Force 8 must be leveraged. The eight emotional drivers include: survival and life enjoyment, food and beverages, freedom from fear, sexual companionship, comfortable living, social status, care for loved ones, and social approval. Examples illustrate each driver, highlighting effective copy techniques. The piece concludes by advising the use of these emotional appeals, referencing Steve Jobs' success.

Most website copy is "nice."

But "nice" doesn’t sell.

Here’s how to 10X your conversions with desires no one can say no to:

Screenshot essay titled "The Emotional Edge" discussing the importance of empathy in sales. The text emphasizes that while logic explains, emotion persuades. It outlines a five-step process to harness empathy for improving sales effectiveness: 1. Collect voice-of-customer data from various sources; 2. Categorize emotions expressed by customers; 3. Use customers' emotional language in messaging; 4. Connect feelings to actionable solutions; 5. Tone down excessive emotionalism for authenticity. The essay concludes by highlighting that empathy, when genuine, enhances sales success.

If your copy isn't making people feel, it's not converting.

Dead simple.

Here’s why empathy and not features is your most underrated sales tool.

And how 5 simple steps can help you write words that move people to buy what you're selling.

A screenshot essay with the title 'But I Know My Business Better Than Anyone' discusses the importance of hiring a high-converting copywriter. The text highlights that knowing your business doesn't equate to being able to sell it effectively. It lists six reasons to hire a copywriter, emphasizing that business owners may be too close to their product, customers prioritize outcomes over features, emotional writing is more effective than logical explanations, the relevance of targeting ideal customers, the need to focus on customer problems rather than company details, and the time-saving benefits of professional writing. The essay concludes by encouraging business owners to prioritize managing their businesses and invest in quality copywriting.

You know your business better than anyone.

But that doesn’t mean you should write the copy.

Here’s why smart founders hire pros to do the talking.

Screenshot essay titled 'For busy 9–5ers raising kids and chasing clients — so that you can build a profitable copywriting business before breakfast.' The body highlights the author's experience as an entertainment marketer and a parent, explaining their structured approach to building a freelance copywriting business. Key components include dedicated work hours in the morning, tools like Blotato + Typeshare for content automation, Stripe for invoicing, and Notion for organization. The author emphasizes the emotional benefit of feeling in control and using limited time efficiently, encouraging other busy professionals to start their journey without sacrificing family or job security.

I don't have time for hustle culture.

But I do have a 90-minute window each morning that built my business.

Here’s what it looks like and how you can copy it.

Screenshot essay titled 'Every Beginner Thinks Their Story Is the Star. But Great Copy Starts With the Customer—Not You.' The essay discusses the importance of understanding the customer in copywriting. It emphasizes that writers should listen closely to their audience, framing the copy from the customer's perspective rather than their own. Key steps include: naming the customer's archetype, identifying their desires, pinpointing pain points and fears, recognizing limiting beliefs, and creating an emotional map that connects the product to customer needs. The conclusion highlights that effective copy earns client buy-in by demonstrating a deep understanding of the customer's story.

Great copy doesn’t come from clever lines.
It comes from the words your customer says when they think no one’s listening.
Here’s how to find them and what to do once you do.

Screenshot essay titled 'I Started In A Cubicle Making $19K. Now I Write Emmy-Winning Copy and It All Traces Back to This One Lesson.' The essay describes the author's journey from earning $19K in a cubicle job, crafting scripts without impact, to achieving success as an Emmy-winning copywriter. Key lessons shared include: 1) Understanding audience needs on a deep emotional level; 2) Using their language to resonate; 3) Creating relatable narratives; and 4) Courageously addressing difficult truths. The piece emphasizes the power of writing to influence and connect with individuals, culminating in the assertion that mastering this skill leads to greater audience engagement.

Most copy flops for one reason:
You’re writing for everyone.
Here’s how I learned to write for one person and never looked back

Screenshot essay titled 'Day 1: Why I’m hitting reset after winning Emmys, launching a business, and nearly burning out'. The essay discusses the author's reflections on the significant changes in marketing since their last writing course. It highlights the author's successful career in entertainment marketing while expressing a newfound passion for copywriting and conversion. The author shares insights from launching a creative consultancy and the lessons learned about balance and brand building. They announce participation in 'Ship 30 for 30' by Dickie Bush & Nicolas Cole, outlining their intentions to write about creating a fulfilling side hustle, leveraging tools for business success, and maintaining personal balance for creatives managing multiple responsibilities. The target audience is other creatives facing similar challenges.

Day 1: Why I’m hitting reset after winning Emmys, launching a business, and nearly burning out.

image

Your personal brand is your career filter.

Every job, client, and connection runs through it.

If you don’t shape it, others will, for better or worse.

Define what sets you apart and share it often.

That’s how opportunities find you.

I thought I would:

• write in health wellness
• freelance without stress
• balance a 9-5 & solo work
• eclipse 10K MRR consistently

I thought wrong.

I’m writing for AI products.

My weekends and nights writing are a blur.

But I embrace the process.

Are you?

Copywriting isn’t just about words.

It’s about trust.

Once you understand a client’s vision, set clear expectations, and deliver results, that doubt turns into confidence.

And confidence turns into long-term partnerships.

Why do many overthink this dead simple process?

Your copy not selling?

First determine the market sophistication to position your product for max impact:

• New Market? Educate
• 1st Competition? Highlight superiority
• Crowded? Innovate
• Overloaded? Reframe
• Saturated? Go emotional

Know where your audience is.

Then speak their language.

Indeed. It’s a fun niche. Learning lots

Yeah, man the small town feel is quite refreshing. X right now feels like Las Vegas at 3 AM, everyone’s shitfaced and wants to brawl or hook up

So how do you get roasted? Sign up?

I launch TV shows by day. On the weekend and when my kids are sleeping dreaming about how they can spend my money, I freelance. Currently doing strategy work and ICP profile analysis for AI and tech services. Do you have any examples of your work?

Tell me about what you do

In a nutshell, I launch and promote TV shows. But I have always been fascinated with the world of Advertising and copywriting. And so I build…

I really appreciate it. It helps tremendously for new accounts. What kind of writing do you do?

What’s up Nick?

Same here man. Trying to get this started. BTW got my first client in your niche. Really fascinating world.

Great movie. BTW your profile description is legit the best. Oh yeah I’m totally new 🆕 n here. Are there copywriters in here? Cheers. Gave you a follow.

Can I please be added? I’m a complete newbie on here like 3 days old. What is a starter pack?

Brilliant. In a way I know how they feel.

If Jazz doesn’t inspire you write, check your pulse.

Doreen Ketchum at Dew Drop Jazz And Social Hall.

Was Tetris inspiration on how to hang the ornaments?

Full time entertainment marketer here but always fascinated with “copywriting.” So I slowly build my freelance biz on the weekends.

Me too like 3 days old. Excited to meet copywriters in here… those without douchey mentalities. Gave you a follow UK

BTW brand new on here and it’s a breath of fresh air. Far less bro mentality. Gave you a follow.