Celeste Gonzalez | Your Fav SEO

lol thank you for encouraging me to be sassy on TT

i had some fun on tiktok earlier lol

All of you talking breathlessly about GEO and then telling me your big tactic is to create better, more detailed content and cloaked AI-bot-only pages are making me pray for an asteroid that much harder.

And you know what? Most businesses have awful contact pages. They add NAP info, embed a contact form, and call it a day. MAJOR FAIL.

So here’s another Local SEO tip you NEED to know: give your contact page the same level of care and attention as an enterprise location landing page.

Automate Microsoft Clarity Reports with MCP & Cursor - Understand your customers | Microsoft Clarity Blog Learn how to connect Microsoft Clarity to Cursor, automate monthly reports, visualize key metrics, and generate professional PDFs for actionable insights.

clarity.microsoft.com/blog/automat...

YouTube video by Microsoft Clarity Automate Your Microsoft Clarity Reports with MCP & Cursor (Step-by-Step Walkthrough)

www.youtube.com/watch?v=7cQn...

Just dropped a guide + walkthrough on how to automate Microsoft Clarity reporting using MCP + Cursor.

Save hours each month, get clean MoM insights, and scale reports across sites 👩🏻‍💻🤖

Why You Need to Consider TikTok in Your Local Marketing - BrightLocal Learn why TikTok’s Local Explorer Program is changing local discovery and what it means for your SEO approach.

www.brightlocal.com/learn/tiktok...

Meet users where they search, not just where we want them to be.

TikTok is local!

Social proof?
Discovery content?
FAQs?

All of that lives inside TikTok.

This isn’t a trend SEOs can ignore. It’s where search is actually happening.

How to take action:
Repurpose TikToks into GBP posts, blog content, etc

Track local TikTok reviews

Use TikTok search results to spot content gaps

Write like your audience talks

Why SEOs should care:
📲 TikTok search shows real user language + intent
🤝 Local reviews = social proof + trust signals

This isn’t just content. It’s UGC with weight.

Now they’re gamifying it:
🎯 Users get XP for posting real, location-based reviews
📈 The more you share, the higher your level

It’s a loyalty system—but for local content 👀

📊 46% of teens say TikTok is their go-to search platform
📝 20% of consumers use it for reviews
(Sources in BrightLocal blog 👇)

TikTok’s Local Explorer Program shows they’re not just a social app anymore, they’re building for local discovery too.

🧵Here’s why that matters for local SEO (and what to do about it):

YouTube video by Search With Sean Real Talk With Sean - Joined By Celeste Gonzalez, Garrett Sussman, Serge Nguele & Ryan Jones

In this episode of Real Talk With Sean, I’m joined by the fantastic Celeste Gonzalez, Garrett Sussman, Serge Nguele and Ryan Jones for an honest look at what’s actually changing in SEO and digital marketing and what the landscape might look like by summer 2026.

www.youtube.com/watch?v=yp8R...

🎉 The #SEOFOMO newsletter has just reached the 40,000 subscribers 🙌 This is a huge milestone that makes me super proud...

A reflection and thankful thoughts : www.linkedin.com/posts/aleyda...

Use the insights to fix repeat issues, pull standout phrases into H1s or meta titles, spot location-specific patterns, and monitor competitor gaps.

Reviews aren’t just feedback. They’re fuel for content, improving conversions, and strategy

It works right from a business’s Google listing. Just:

Sort reviews by newest

Click “Analyze Reviews”

Export insights as CSV for deeper analysis or client reporting chromewebstore.google.com/detail/gbp-r...

Back to reviews. To help turn reviews into usable insights, I built the GBP Reviews Sentiment Analyzer.
It scans the 10 most recent GBP reviews and gives you:
• Sentiment overview
• Top recurring language

You can also do a CSV export from reviews up to a month ago

@mordyoberstein.bsky.social shared this in a FanDuel vs. DraftKings analysis.

FanDuel had neutral, expected questions.

DraftKings had negative ones like:
“Do they pay out?”
“Should I trust them?”

That tone likely reflects repeated user sentiment across public content

LLMs notice tone too. When reviews say “slow” or “unreliable” repeatedly, that becomes part of how your brand is interpreted and summarized.

These models learn patterns

This isn’t just a reputation issue. It’s strategic insight.

Sentiment impacts conversion rates, customer experience, and brand messaging.

It helps you prioritize fixes, highlight strengths, and localize with purpose

If you’re only tracking review count and star averages, you’re missing the context.

Reviews show what people care about, what’s working or broken, and the exact words they use to describe your brand

Tone is what gives your brand voice context. It's how people decide if you're trustworthy, helpful, or a red flag, EVEN if your reviews are technically "positive"

Your brand reputation isn't built on stars alone. It's built on tone & that tone shows up everywhere! In reviews, content, & how people talk about you online

It shapes trust, conversions, rankings, and even how LLMs interpret your brand.
Here’s why it matters more than ever👇

btw thinking about adding review velocity to the chrome extension in my next update. if you have any feedback LMK!

GBP Reviews Sentiment Analyzer - Chrome Web Store Analyze sentiment of Google Business Profile reviews with advanced analytics and export capabilities

and here is my chrome extension shown in the photo in the tweet above this one. i created it with Cursor and it allows you to export a CSV of all reviews from up to a month ago from a GBP chromewebstore.google.com/detail/gbp-r...

Image

You’re not just competing on star ratings. You’re competing on tone. The language in reviews impacts LLM summaries, SEO rankings, and conversions. Sentiment is the hidden edge—track it. Use it.

https://serpology.substack.com/p/why-sentiment-matters-more-than-ever

saw this on twitter and had to share here