John Vantine (he/him)'s Avatar

John Vantine (he/him)

@w00t.bsky.social

Trail runner, ally πŸ³οΈβ€βš§οΈ, live music aficionado, SEO OG at GoodRx, occasional van adventurer, full-time life enthusiast in hot pursuit of the perfect slice πŸ• Santa Cruz-based. Blogging since '98, today I write words at https://j0hn.com.

1,688 Followers  |  385 Following  |  573 Posts  |  Joined: 05.10.2023  |  2.1995

Latest posts by w00t.bsky.social on Bluesky

Getting after it. My man!

05.02.2026 19:13 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Wow, you can't make this stuff up. You should be honored, tbh 🀣

05.02.2026 16:05 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Right, but AIOs don't necessitate/encourage clicks, they answer questions. Especially on mobile, the links are not the focus. I think I'd rather appear as the #1 clickable resource for the folks that scroll further, rather than as a brand mention in a paragraph that answers a question outright.

02.02.2026 21:29 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

I think it's still #1 for me. The real value of AIO visibility is unclear to me. Not saying it's not valuable, but does anyone think that AIOs are driving *more* clicks than traditional SERPs?

02.02.2026 19:11 β€” πŸ‘ 4    πŸ” 0    πŸ’¬ 2    πŸ“Œ 0
How to Win AI Overviews in Healthcare
YouTube video by Previsible How to Win AI Overviews in Healthcare

www.youtube.com/watch?v=p4mL...

Thrilled to be featured on the Voices of Search podcast, where I spoke with Jordan about SEO, generative search, and winning AI Overviews in the health space. This was my first time on a podcast and I really enjoyed the experience.

28.01.2026 18:59 β€” πŸ‘ 5    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
The Disco Biscuits β€’ 03/05/09 β€’ β†’ The Great Abyss β†’ SpaceBirdMatingCall
YouTube video by Boots O'Riley The Disco Biscuits β€’ 03/05/09 β€’ β†’ The Great Abyss β†’ SpaceBirdMatingCall

3/5/09 Great Abyss>Spacebird, here’s part of the jam but this video cuts it off before the end, recommend listening to the whole segment, it’s a gem in a year packed with gems

youtu.be/Q8w1XoPlAvo?...

27.01.2026 22:39 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 2    πŸ“Œ 0
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Big Sur: Soberanes Canyon and Rocky Ridge trails (Garrapata State Park) while processing and healing β€οΈβ€πŸ©Ή with musical accompaniment by The Disco Biscuits.

27.01.2026 22:00 β€” πŸ‘ 10    πŸ” 0    πŸ’¬ 2    πŸ“Œ 0

Toss that Ring in the trash.

22.01.2026 15:26 β€” πŸ‘ 5    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

In this scenario, I wonder where that visibility shifts to? Non-health sites covering health topics (Forbes, etc)?

21.01.2026 18:20 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Does visibility index consider AIOs as part of overall SERP share of voice, or is this based on "traditional" organic rank?

21.01.2026 18:18 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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Ken Marino leading his band through β€œOphelia” sounds way better than it has any business being. David Wain is a beast on drums. This was a delightful evening of nostalgic jams and hilarious stories at Great American in SF last night.

21.01.2026 16:48 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Oh no! I'm sorry to hear that. I picked up on the snark and was playing along, but I hope your day picks up from here.

20.01.2026 21:12 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Hey buddy, are you feeling alright this morning?

20.01.2026 19:26 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
Preview
Sunol - Little Yosemite | Hike & Shine

Next time you're near Sunol you should check out Little Yosemite, an easily-accessible highlight: www.hikeandshine.com/hikes/sunol-...

18.01.2026 15:38 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
Strava stats from Trail running the Ohlone wilderness Trail, from Del Valle to Rose Peak, through Sunol, and ending after climbing Mission Peak in San Jose

Strava stats from Trail running the Ohlone wilderness Trail, from Del Valle to Rose Peak, through Sunol, and ending after climbing Mission Peak in San Jose

Trail running the Ohlone wilderness, from Del Valle to Rose Peak, through Sunol, and ending after climbing Mission Peak in San Jose

Trail running the Ohlone wilderness, from Del Valle to Rose Peak, through Sunol, and ending after climbing Mission Peak in San Jose

Trail running the Ohlone wilderness, from Del Valle to Rose Peak, through Sunol, and ending after climbing Mission Peak in San Jose

Trail running the Ohlone wilderness, from Del Valle to Rose Peak, through Sunol, and ending after climbing Mission Peak in San Jose

Trail running the Ohlone wilderness, from Del Valle to Rose Peak, through Sunol, and ending after climbing Mission Peak in San Jose

Trail running the Ohlone wilderness, from Del Valle to Rose Peak, through Sunol, and ending after climbing Mission Peak in San Jose

Backpacking the Ohlone Wilderness Trail has always been high on my bucket list. Yesterday we ran it instead.

Couldn’t have asked for better weather, and it’s so beautifully green out there right now. So much climbing, but we had a lot of fun.

Roughly 30 miles and 8k vert 🫠

18.01.2026 15:34 β€” πŸ‘ 14    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

They’re awesome. I’ve really enjoyed them every time I’ve seen them.

The first time was at that fest (MMMF?) in AZ that the Biscuits (and Tribe) played back in 2015ish. Biscuits β€œS” set.

Their show at Moe’s Alley in Santa Cruz late last year was a lot of fun, if you need another show to dig into.

16.01.2026 03:47 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
A discussion of metal bands on Reddit.

A discussion of metal bands on Reddit.

Metal recommendations crack me up.

"I felt physically bad after listening to [this album] for the first time"

"Yeah. It’s like being in hell."

SAY NO MORE FAM

16.01.2026 00:43 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

#EmotionalSobriety

15.01.2026 15:03 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Here’s @trey.com on The Small Bow podcast talking real-world application of emotional sobriety. Simple but powerful. I think about this a lot.

podcasts.apple.com/us/podcast/t...

14.01.2026 22:13 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Poison oak rash on face/eye. So much fun.

Poison oak rash on face/eye. So much fun.

Poison oak on my eye is just one of the many perks that come with the trail running lifestyle. A small gift from the redwoods.

14.01.2026 19:22 β€” πŸ‘ 4    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

🀣

14.01.2026 17:50 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Registration confirmation for Saddles 50 mile race in Prescott, AZ

Registration confirmation for Saddles 50 mile race in Prescott, AZ

Just signed up for my first 50 mile race. This feels both completely insane and like a logical progression of my running journey. LFG.

13.01.2026 21:57 β€” πŸ‘ 7    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

It's so wonderful. Used to see dozens of shows a year there. This Bob Weir show was one of the best. I live in Santa Cruz now and I miss it dearly.

13.01.2026 15:39 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

People say Barber is weird? Mike Gordon is weird with a capital W.

12.01.2026 01:18 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Thanks bub. Heading to see my local weekly Dead cover jawn in a few, but will def throw this on soon.

12.01.2026 01:17 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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So sad about Bob Weir's passing. I found the Dead in my 20s, but their music continues to reveal itself to me, resonating in new ways as I get older. Phil & Friends at Langerado '08 hooked me, but Bobby was always my favorite. Here's video from Bob & Wolf Bros @ Greek Berkeley '21, a great show.

11.01.2026 21:02 β€” πŸ‘ 17    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
ChatGPT says that wegovy is not available as a pill, only as an injection.

ChatGPT says that wegovy is not available as a pill, only as an injection.

Stoked to hear about ChatGPT Health. Does this mean they'll start to focus on providing accurate information?

As of this morning, ChatGPT tells me that the Wegovy pill is not real, so I'm not holding my breath...

08.01.2026 19:12 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
A baby mushroom grows out of a massive redwood tree stump in The Forest of Nisene Marks in Aptos, CA

A baby mushroom grows out of a massive redwood tree stump in The Forest of Nisene Marks in Aptos, CA

Eating a slice of mushroom pizza by a waterfall in The Forest of Nisene Marks in Aptos, CA

Eating a slice of mushroom pizza by a waterfall in The Forest of Nisene Marks in Aptos, CA

Rays of light cut through the morning fog in The Forest of Nisene Marks in Aptos, CA

Rays of light cut through the morning fog in The Forest of Nisene Marks in Aptos, CA

A massive old growth redwood tree stump covered in moss in The Forest of Nisene Marks in Aptos, CA

A massive old growth redwood tree stump covered in moss in The Forest of Nisene Marks in Aptos, CA

Santa Cruz is pure magic after the rain. Here are some shots from The Forest of Nisene Marks in Aptos earlier this week.

07.01.2026 17:36 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

😩

07.01.2026 00:38 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Next year is 2028, according to Google AI Overview.

Next year is 2028, according to Google AI Overview.

The future is here. Update your calendars.

06.01.2026 22:26 β€” πŸ‘ 4    πŸ” 0    πŸ’¬ 0    πŸ“Œ 1

@w00t is following 20 prominent accounts