Adam Bertocci

Eleven days to go. That's good, I'm running out of stock photos of women in mysterious silhouettes.

To read this review (and many more), pre-order an ebook, and learn how you can get a print book starting October 21, just visit: www.adambertocci.com/whiterats

Getting vintage Cake vibes off this. (The band, not 'vintage cake' in the sense of that Seinfeld episode)

A few weeks ago I mused that Ladies Mary and Edith from "Downton Abbey" could conceivably have lived long enough to see the original "Star Wars". Not sure why they *would*, maybe they went with a grandson or something

YOU: Help, help! My house is on fire!
ME, A WISE PUNDIT: Actually, house fires are down significantly. It's more likely that you're just in a media environment disincentivized to give you the right information
YOU: It's spreading to my room!
ME: It's an issue of framing, really

To read this review (and many more), pre-order an ebook, and learn how you can get a print book starting October 21, just visit: www.adambertocci.com/whiterats

Twelve days to go. Time to repost stuff you've already read—er, I mean, cleverly repurpose existing content resources for impactful brand synergy.

Jokes aside: as we whip through pull quotes of the great reviews thus far, there was never a chance I wouldn't start with this one.

PERSONAL FINANCE TIP: For retirement, save 10-15% of your income. Also 10-15% of _my_ income, so I can mooch off you

My upcoming novel "The Sorcery of White Rats" has 691 em dashes, not counting the back matter.
No AI used. All human-made. No machine could ever overuse em dashes as much as I do.

PERSONAL FINANCE TIP: Cancel any subscriptions you're paying for that you don't use. Not only will it save you money, but in a few months you'll get to read a free article whining about how Millennials aren't subscribing to enough things

Two weeks to go.

I'll be hyping this thing pretty heavily across these two weeks… but rest assured, it lives up to whatever hype I deliver. I've measured very carefully.

Happy spooky season to one and all.

www.adambertocci.com/whiterats

I wonder if the toilet paper industry ever looks back nostalgically on the big rush in 2020, or if, in the end, it was hard on them too

People keep endlessly falling for this idea that if they can just finally prove once and for all that Trump is a bad person, his voters will turn their back on him and it'll all be over. It's not even remotely close to reality and should have been clear as day the second he got elected back in 2016.

I've spent way too much time talking to MAGA people and something I consistently note is that they tend to bucket politics into two categories 'policy' and 'noise'. Policy is whether their politicians are doing what they want, and noise is anything else. The latter gets ignored.

Who is this novel for, anyway?

Yesssss! My fellow Millennials, it's finally our time to shine! Time to go out and get that entry-level job now

*extremely showgirl voice* my life

Put another way, I agree with Murphy that you can't make your message anything that implies to the voter that the election won't matter, vote won't be counted etc. or it won't motivate him to vote or donate. Trump at least worked around that problem with his "too big to rig" framing.

But people *won't* be seeing it destroyed, because we're ultimately talking about messaging for an *election* which is how the average American visualizes democracy. You can't tell people "Trump will destroy democracy" and then two years later say "Oh he didn't do it yet, but vote for me or he will"

Also, the audience always had at least one reliable laugh

MODERATOR: And what would you do about rising health care costs if elected President
GEN Z CANDIDATE: *stares*

I'm probably in the top 100% of smart people

Keeping the Boomers in power another generation by convincing Gen Z that getting elected is cringe

What stage of capitalism is this? I hope it's a really cool one

My novel comes out this month. I would apologize in advance for how bad my posts are going to become, but, let's face it, it's Bluesky, what else are you going to read, eight thousand replies of people not understanding a joke

6:12 PM on September 30th and I haven't seen a single "Wake Me Up When September Ends" mildly funny meme post. Open the schools

As ever, info about the release and whatnot is / will be on the web site: www.adambertocci.com/whiterats

E-book pre-orders are available. Print's gotta wait till launch day. Reviews have been great. October's gonna be something special, I think.

Three weeks to go.

I know I love to sell the "end of the world, fire, brimstone, OMG" angle with this book. And the heady themes of religion, magic, art. It's good hype.

But it's really just about this. Best friends, talking. Feeling. Being.

But also the end of the world OMG

oh fuck i just remembered how scary the names are gonna get on here pretty soon. i mean i'm brave so it won't scare me and i'm not scared now. i'm worried about you guys. i won't always be here to protect you

Following the Tilly Norwood situation intensely as the guy who liked "S1m0ne"

*extremely Henry King voice* my chief defect