Mike Young

Just finished a wonderful two-day workshop on social media for researchers with @mkeyoung.bsky.social It was eye-opening and full of useful takeaways — wish I’d had this when I first started my PhD 📚✨

Telling people that I spent last Thursday evening in a cellar full of hooks and cool people has led to some follow‑up questions I hadn’t anticipated… 👀 Such a useful book! Happy to be there to celebrate the launch.

Building an alternative to academic twitter relies on centring the experiences of lurkers - LSE Impact Gina Sipley argues making social media useful for those who don't publicly engage with the platform ‘lurkers’ is core to effective academic social media.

🗃️From the archive: "Whether they realise it or not, part of what folks are lamenting in the transition from Twitter to X is the way many of Musk’s recent policies have increased barriers to not just posting, but lurking as well."

#X #Bluesky

Social Media for Research Impact: How Scholars Can Share Ideas, Build Networks, and Make a Difference This book reviews the effects of the professional use of social media on science and scholarship, providing practical tips, tools, and guidelines for platforms, practices, and routines on social media...

More about the book here:
www.routledge.com/Social-Media...

Official launch of #SocialMediaforResearchImpact with @bogers.bsky.social yesterday! Thanks to everyone who showed up and made this a special day for us, including @courtneyherms.bsky.social , Malene David Juul Jensen and Raluca Stana. @routledgebooks.bsky.social

Wonderful thread: I am certainly going to read this!

Perfect! I have put it on my reading list, thanks!

Hi Anders, do you recommend it? It seems like something that I would like to read :)

I'll be joining the panel discussion on social media - my favorite thing I was involved with during my PhD. Come join in the talks!

Social Media for Research Impact: How Scholars Can Share Ideas, Build Networks, and Make a Difference This book reviews the effects of the professional use of social media on science and scholarship, providing practical tips, tools, and guidelines for platforms, practices, and routines on social media...

More about the book here: www.routledge.com/Social-Media...

Book launch of #SocialMediaforResearchImpact. Please tell your colleagues if you are in Copenhagen!
📅 19 February 2026, 15:00–17:00
📍 Munkekælderen, Frue Plads 4 (University of Copenhagen #UCPH)
🖊️ Registration link is here: forms.gle/2ePTNbCf6d17...
Everyone is welcome! @bogers.bsky.social

📕NEW BOOK📕

Social Media for Research Impact, by @bogers.bsky.social & @mkeyoung.bsky.social

“An extremely helpful guide for academics who wants to enhance the impact of their work. I wish I'd read this ten years ago!” Henry Chesbrough

www.routledge.com/Social-Media...

Social Media for Research Impact: How Scholars Can Share Ideas, Build Networks, and Make a Difference This book reviews the effects of the professional use of social media on science and scholarship, providing practical tips, tools, and guidelines for platforms, practices, and routines on social media...

You can pre-order from Routledge here:
tinyurl.com/54xars2p
Use the discount code 26SMA1 and you get 20 per cent off:
#SocialMediaForResearchImpact #Unboxing

In 'Social Media for Research Impact', Marcel Bogers @bogers.bsky.social and I explore how researchers are using social media to meet peers, listen to stakeholders, and build relationships over time.

I’ve been circling around this box from @routledgebooks.bsky.social for days. I was nervous about opening it. It was, after all, the end result of a full year of thinking, writing, and rethinking. It is a book about using social media slowly. So I approached it … slowly 🙂

Handing over the first copy of Social Media for Research Impact to the Rector of Eindhoven University of Technology.

A small symbolic step — not about one university, but about opening up research so ideas can travel, connect, and matter.

#SocialMediaForResearchImpact
@tue.nl @mkeyoung.bsky.social

The First Copies Arrived: Social Media for Research Impact YouTube video by Professor Marcel Bogers

Today, the first physical copies of Social Media for Research Impact arrived!

A short unboxing and reflection here: youtu.be/R1RK8EMEUYY

More stories and insights from the book will follow.

#SocialMediaForResearchImpact
@mkeyoung.bsky.social
@tue.nl

Oh thanks Nathalie! I appreciate it 😀

Tweetorials: Why they may still be worth it There is something quietly subversive about unfolding an idea step by step. I asked Tony Breu, who helped shape tweetorials as a genre, what it is that still makes them special.

TWEETORIALS: They are still worth it!
When scientists left Twitter/X, many also left the ‘tweetorial’ behind. That’s a pity. Because they are the perfect antidote to AI-generated slop on newsfeeds. Here is my latest blog: mikeyoungacademy.dk/tweetorials-... I appreciate any reposts! [Thread]

Good point Ira!

I think tweetorial is actually just right Jorge 😁 The word has such a history, and it is an emergent, user-invented genre that has jumped from one platform to another. Sure, it associates back to the old scientific Twitter: but surely, after it turned into X, the word is kind of subversive!

Tweetorials: Why they may still be worth it There is something quietly subversive about unfolding an idea step by step. I asked Tony Breu, who helped shape tweetorials as a genre, what it is that still makes them special.

8/ People like @lassehjorthmadsen.bsky.social , @mariaa.bsky.social and @nathalievanraemdonck.com might be interested in this longer interview with one of the founding fathers of the tweetorial Tony Breu, which I hope that you will read:
mikeyoungacademy.dk/tweetorials-...

7/ Some formats are worth saving. The tweetorial is one of them. Platforms like Bluesky have a tweetorial functionality built around them, and I hope that tweetorials are ripe for re-emergence!

BOOK: Social media for research impact How scholars can share ideas, build networks, and make a difference

6/ He is one of the cases in the book Social Media for Research Impact which I have written with
@bogers.bsky.social and which is coming out in January:
mikeyoungacademy.dk/book-social-...

Tweetorials/Threads by Tony Breu

5/ Tony Breu helped shape tweetorials into a genre. He’s written over 130 on medical questions — some of which led to new research projects and clinical trials. Here is a link to a google doc with all his tweetorials:
docs.google.com/spreadsheets...

4/ They fit perfectly into scientific work culture. They are written to incite real curiosity — not just clicks. And they work. For explaining complex topics, sharing research and for thinking WITH others, not just AT them. Here is a screenshot of another one from the former Twitter.

3/ Tweetorials were invented by scientists, and took off at the end of the 2010s as an information dense thread of potentially re-postable posts. They were often structured like a hyper-condensed scientific paper, with a question, methods, discussion and conclusion section. Here is one by Tony Breu:

2/ As a genre, tweetorials don’t play well on places that want you to share one-off pieces of ‘content‘ (like on LinkedIn). But this is a good thing. They are works of art, made for long-term consumption. Refreshing!
Here is one by on Bluesky by @jorge-morales.bsky.social
bsky.app/profile/jorg...

Tweetorials: Why they may still be worth it There is something quietly subversive about unfolding an idea step by step. I asked Tony Breu, who helped shape tweetorials as a genre, what it is that still makes them special.

TWEETORIALS: They are still worth it!
When scientists left Twitter/X, many also left the ‘tweetorial’ behind. That’s a pity. Because they are the perfect antidote to AI-generated slop on newsfeeds. Here is my latest blog: mikeyoungacademy.dk/tweetorials-... I appreciate any reposts! [Thread]

😀 I live and work in Europe and your method would be very, very difficult, but I think actually more do-able if you limited yourself to muting US politics. You would feel like one of those Chinese internet censors, constantly looking for bew offending words though 😀