Louis Charron

Allow Us to Reintroduce Ourselves — Data + Screening Tools Allow us to reintroduce ourselves…

Super proud to support organizations protecting knowledge that belongs to all of us. Read the full story about PEDP's new identity here: screening-tools.com/blog/blog-po...

PEDP logo

Glitched data

Data visualization of PEDP archive

Slide with the text: We're preserving tools and datasets that have been paid for by the American people and developed for all of us.

The brand draws from traditional archival aesthetics: paper-inspired colors, layouts that recreate an archivist's desk, and a monogram that serves as an authenticity seal. Every visual element reinforces that these aren't just digital files, but essential knowledge we all rely on.

I had the pleasure of working with the Public Environmental Data Partners to create a visual identity that transforms abstract digital preservation into something tangible and trustworthy.

New branding work! Since January 2025, critical environmental datasets are being systematically removed from federal websites, information we all need to understand climate risks and protect public health.

I was thrilled to support their vision by designing a small visual identity that captures the lagoon's ecological essence, helping this crucial conversation on nature's rights reach new audiences. #BiennaleArchitettura2025

For the Venice Architecture Biennale 2025, Katja Schechtner and Alex Putzer affiliated with IDRA and Università Ca'​ Foscari Venezia are challenging us to reconsider the rights of the Venice lagoon through a thoughtful Manifesto. #rightsofnature

The secret of good metaphors How do metaphors and analogies work? What makes a good metaphor?

I wrote a piece exploring these ideas in depth. Check it out here: medium.com/user-experie...
Get in touch if you need help finding the right metaphor for your research or innovation!

For years I've used visual metaphors without truly understanding how they work. After months of exploration, I think I've gained a better sense of what makes a good metaphor and why they're crucial for communicating complex ideas. #scicomm

Flyer for the 2025 Visual SciComm Seminar speaker Louis Charron. A Water Whys logo is at the top left with a question mark embedded in an upside down water droplet. At the center is a picture Louis. The background in the lower half is reminiscent of waves. The event is Friday, February 14, 2025, 1pm ET. The talk is "How to Make Science Captivating". The description reads, "Drawing from how people engage with scientific content, freelance graphic designer Louis Charron will examine three powerful tools – storytelling, metaphors, and beauty – that transform scientific communication. By understanding how stories create meaning, how metaphors shape understanding, and how beauty drives both curiosity and cultural relevance, we can develop more effective approaches to sharing complex ideas." At the bottom, it notes, "this is the first speaker of a four-part virtual series held via Zoom. Please register for each Seminar individually to receive your Zoom link. Link in Description!"

You're scrolling through your feed when suddenly you stop, your eyes drawn to something fascinating!

You've got until noon ET TODAY (Feb 14) to register for the first Water Whys UA Visual SciComm Seminar speaker, freelance graphic designer @louischarron.bsky.social.

waterwhys.org/seminar/spri...

SPRING 2025 Spring 2025 Visual SciComm Seminar Join us for this virtual speaker series on a wide range of topics related to visual scientific communication. The Spring series will take place on Fridays (see each...

Can't wait to learn about this today for the @waterwhysua.bsky.social Visual SciComm Seminar! It's not too late for folks to register for this free virtual talk! waterwhys.org/seminar/spri...

I explored how storytelling, metaphors, and beauty transform complex science into compelling stories, blending theory with techniques developed over years of practice.
If your institution would benefit from this perspective on science communication, let's connect!

Yesterday marked an exciting milestone: my first public lecture sharing insights from nearly a decade of design for science communication! At Quantum Creators Con at the City College of New York, I presented "How to Make Science Captivating"
#scicomm #quantumcomputing

People praying in a church

This marks our first venture into science communication for the humanities, and I'm grateful to @slingerland.bsky.social for trusting us with telling this story!

YouTube video by Database of Religious History Exploring Religion's Past, Present, and Future

We’re proud to share our latest video about the Database of Religious History, a scientific initiative that maps how religions have evolved across millennia. I wrote and produced the piece, with @narrative612.bsky.social bringing it to life through stunning animation.
youtu.be/bkTVIZAwZ4c?...

People gathering around a fire camp at Stonehenge

How do you tell the story of a database?
First, reveal why this data matters for both scientists and the public, and second, bring it to life through beautiful animation!
#scicomm

Looking to collaborate with more research teams! If your lab needs a fresh visual identity that communicates your work clearly and beautifully, let's connect!

Livable City Lab At Yale Livable City Lab we use large geospatial datasets and new technologies to study how the design and planning or urban environments impact human behavior and sustainability.

The refined palette and typography blend academic heritage with technological innovation symbolizing the work of the Lab. Check out the website here: livablecitylab.yale.edu

We created a dynamic logo featuring an expanding town square, brought to life through vibrant gradients. The identity incorporates abstract shapes drawn from actual city blocks studied at the Lab, creating a bridge between research and design.

Thrilled to share one of my favorite projects from 2024: the new visual identity and website for Yale Livable City Lab!
#visualidentity #branding #sciencecommunication

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YouTube video by Fromthelabbench SciComm with Style - Louis Charron designs science experiences

If you'd like to see me chat about these topics, catch the full interview here: youtu.be/CfyxDpXwaLU?...
#scicomm #sciart #designforscience

👀 Excited to share my very first interview about my work as a designer in science communication! I had a great conversation with @fromthelabbench.bsky.social we talked about the role of beauty, the importance of naivety and the power of metaphors. ↓

So impressed with the results! Louis and the team really dug into the research and came up with a clear and insightful video translation 🔬

YouTube video by Consortium for Interacting Minds How can we overcome stereotypes?

Working hand-in-hand with scientists Arjen Stolk & Saskia B. J. Koch from script to storyboard, this research came to life through Janès Zabukovec's animation magic ✨
youtu.be/I8nyqvRKNQM?...
#SciComm #Neuroscience

🧠📄 How do you turn a complex neuroscience paper into a 3-minute story everyone can understand?
New collaboration with @interactingminds.bsky.social reveals surprising links between early childhood & overcoming stereotypes. 👇

Check out more: www.louischarron.io

Rooted Futures Lab logo

Posters with old botanical images and AI schematics

Slides

T shirt

🌱 New work: how to brand environmental justice in tech?
I had so much fun working with the team at Rooted Futures Lab on creating their new visual identity combining AI schematics with vintage botanical imagery, blending tech aesthetics with grainy organic textures

How to brand science? What branding can teach us about making science captivating

Curious to learn more? Check out my article here: medium.com/@louischarro...

I explored the history of science logos and discovered how branding can make science more accessible and captivating.
#scicomm #designhistory

How do we create symbols that represent science? As a designer working with scientists, I keep bumping into this question. So I decided to dive in and write about it.

The entire process is fully collaborative, in dialogue between design and science, from the writing to the animation. Get in touch if you want to know more! #scicomm