MAC for PCI

The CFO Playbook: From Year-End Close to New-Year Clarity We’ll provide the playbook agency finance and ops leaders need to master their end-of-year processes and build a powerful plan for growth.

Agency Leaders, ready to turn financial stress into strategic success? Join our upcoming webinar with 4As to close the books with confidence and start the new year on a high note. 📊✨ This is your ultimate playbook for end-of-year mastery and building a growth-focused financial strategy. #AgencyTips

#ScorpioSeason isn't over yet! Intense, investigative, and sees through everything – Scorpios dive deep into data like it's their natural habitat. 🦂♏✨ #AgencyZodiac #AgencyHumor #AgencyLife

Join SoDA and PCI on December 10 for a deep dive into financial resilience with an amazing panel of experts. We'll be talking all things forecasting, project costing, and how to position your agency for flexibility and strength in the year ahead.

Register today: us02web.zoom.us/webinar/regi....

AI Productivity and Workslop cartoon - Marketoonist | Tom Fishburne GenAI prompts are getting pushier. From productivity apps to search to social media, users have to navigate a constant array of pop-ups, tooltips, and moving icons pushing GenAI features for just…

We've all been there, right? 🤖💼 What starts as a promising solution can quickly spiral into chaos without the right systems in place.

For agencies juggling data overload and complex tech stacks, it's a reminder that clarity and consolidation are key. 🎯

#AI #agencylife

While going above and beyond can build client relationships, consistently overservicing eats into profitability and drains resources. The solution? Clear project scopes, real-time resource insights, and tools to track budgets effectively.
#AgencyTips #AgencySky #AgencyLife #ScopeCreep

PepsiCo just got its first new logo in almost 30 years, and it looks nothing like Pepsi PepsiCo wants you to know it's more than just a sugary cola.

PepsiCo, the food and beverage giant behind brands like Gatorade, Lay's, and Mountain Dew, just rebranded to show that it's more than just chips and soda. f-st.co/LkDLmYB

Agency Horror: The project was finally approved, but the client's email read, "Just one more tiny change."

Agency Horror: Your perfectly planned campaign went live - only to discover the client's old logo front and center.

Agency Horror: It was Friday at 4:59 PM when the Slack notification chimed, "Hey, got a sec?"

Agency Horror: The team stared in horror at the timesheet, realizing they had spent 40 hours on a non-billable "quick question."

We put together a list of one-sentence horror stories that only agency folks will truly understand. Which one gives you the chills? Read on... if you dare! 👻 😱 🎃
#AgencyLife #SpookySeason #MarketingHumor #AgencyProblems

Are billable hours slipping through the cracks? For agencies, every hour counts toward profitability—tracking and managing them effectively is key to success. With the right tools, you can ensure accurate time tracking, evaluate project capacity, and reduce overservicing.
#AgencyTips #BillableHours

2025’s top Halloween ads—which campaigns stood out and spooky season trends

2025’s top Halloween ads—which campaigns stood out and spooky season trends

Comcast Intros Biddable And Programmatic For Linear TV | AdExchanger On Thursday, Comcast Advertising announced that its linear TV inventory will now be available on a targetable, biddable basis.

Programmatic linear TV just got real.
Comcast’s linear inventory is now biddable via FreeWheel, marking a major step toward unified TV ad buying.

#AdTech #Programmatic #CTV

Episode 47 - John Harris A balanced take on indies vs HoldCo.s: John Harris on collaboration at scale, local knowledge and the rise of the CMO

This episode of The Immortal Life of Agencies Podcast dives deep into strategies for managing scope, improving resource efficiency, and cultivating better client relationships. #AgencyLife #AgencyOperations #AgencySky

Agency Horror Stories (and How to Survive Them) | PCI Blog From scope creep to profitability black holes, here are the most common agency operations nightmares—and how to prevent them.

Is your agency drowning in inefficiencies, struggling with manual reporting, or dealing with scope creep nightmares? You’re not alone—but you don’t have to stay stuck.

Find out how to turn those operational challenges into growth opportunities in our latest blog.

#AgencyOperations #AgencyTips

The future of agency work is here, and we're so excited to be a part of it! 🤖✨
PCI is proud to sponsor the #MirrenAI 2025 conference, the leading event for #AI innovation in the marketing and advertising space. We can't wait to connect with forward-thinking agency leaders!
#AgencyLife

AWS outage hits much of the internet, impacting a long list of websites and apps, from Reddit to McDonald's Reddit, Pinterest, the McDonald's app, Snapchat, and Zoom are among the services that rely on AWS, which suffered a major outage today.

Hundreds of thousands of websites and online services rely on Amazon’s cloud computing platform. Many were inaccessible on Monday. f-st.co/MzMVrm4

YouTube unveils redesigned video player and engagement features Platform rolls out updated interface across mobile, web, and TV devices starting October 13 with improved navigation and custom animations.

YouTube unveils redesigned video player and engagement features #YouTube #VideoPlayer #UserExperience #MobileApp #WebDesign

Technology is your agency's secret weapon! Leveraging project management and scheduling tools can transform how you work—streamlining processes, improving resource planning, and keeping your team firing on all cylinders. 💻✅
#AgencyLife #ProjectManagement

With PCI, you can streamline your workflows, reduce complexity, and reclaim your time for what really matters. Comfort isn’t just for your living room – it’s for your agency too.

Are you ready to make your operations as comfortable as your favorite Sunday morning spot? ☕🏡

Take a deep breath, sip your coffee, and imagine agency life without the chaos. That cozy, stress-free feeling you get at home? That’s what we bring to your operations.

#SimplifyYourAgency #AgencyOperations #AgencyEfficiency

Advertising is school group projects but with money

You're Cheating Clients Unless You're Repetitive — 2Bobs David recognizes that the fear of repeating ourselves in our client work is motivated by the right things: “am I delivering value?”

Struggling with saying the same things to clients over and over? It’s a challenge every expert faces, but how you handle it makes all the difference. In this episode of 2Bobs, David and Blair dive into the art of repetition—how to embrace it, improve it, and use it to deepen your expertise.

The Benefits of Online Proofing Software for Agencies | PCI Blog Learn how online proofing software can streamline your workflow, centralize feedback, and get projects approved faster.

Imagine saving your team an entire day every week. With online proofing software, you can streamline feedback, improve collaboration, and get projects approved faster. No more version control nightmares!

Ready to reclaim your time?

#AgencyEfficiency #OnlineProofing #AgencyOps #CreativeOps

True Partnerships: 16 Agencies’ Most Important Sources Of Referrals Referral partnerships are powerful sources of new business when built on mutual value and shared goals—going beyond the merely transactional to forge strategic alliances.

Looking to grow your agency? Building strong relationships within the industry could be your ultimate secret weapon. 🌟

Check out this Forbes article on how true partnerships drive referrals and support agency growth.

#agencytips #agencylife #agencysky #agencytrends

Google Says It Surfaces More Video, Forums, And UGC In a WSJ interview, Google’s VP of Search Liz Reid says ranking has been adjusted to surface more short-form video, forums, and UGC. via @mattgsouthern.bsky.social #seonews #Google

In a WSJ interview, Google’s VP of Search Liz Reid says ranking has been adjusted to surface more short-form video, forums, and UGC. via @mattgsouthern.bsky.social

#seonews #Google

Building strong relationships with your audience doesn't start after they've become clients—it starts way before that. The secret? Valuable, authentic content. 💡Focus on crafting content that solves problems, answers questions, and showcases your expertise.
#ContentMarketing #AgencySuccess

We get it—timesheets are nobody’s favorite, but they don’t have to be the worst. With the right tools, they can be painless, quick, and dare we say...accurate? Plus, imagine all the brownie points you'll earn for keeping projects on track and the finance team happy. 😅
#AgencyTips #AgencyLife

New Spinoff Of ‘The Pitt’ Follows Heroic Workers At Pharmaceutical Ad Agency BURBANK, CA—Piggybacking on the success of the Emmy-winning series, HBO Max announced a new spin-off of The Pitt Tuesday that portrays the struggles faced by heroic workers at a pharmaceutical ad…

💊 Who are the real heroes in advertising? The Onion reimagines "The Pitt" at a fictional pharmaceutical ad agency.

#FridayFunny #AgencyHumor #AgencyLife #AdAgency #Advertising

Having your financial and project data in one place isn't a dream—it's a game-changer for profitability and efficiency. And with the right partner, implementation is a breeze. Ready to get your data and team on the same page? Let's chat!

#AgencyOps #ClientTestimonial #AgencySky

⚖️ Balanced, aesthetic, and harmony-seeking – Libras create user experiences that are both beautiful and functional. ♎
#AgencyZodiac #AgencyHumor #AgencyLife #AgencySky

Thoughtful Client Engagement Discover how intentional relationship-building and strategic client engagement can set your agency apart, as Jamie Shibley shares actionable ways to show clients and prospects that they truly matter.

Looking to improve how your agency approaches client relationships? 🤝 On this episode of 🎙️Build a Better Agency podcast, Drew McClellan and Jamie Shibley dive into thoughtful client engagement and why it’s the key to long-term success. 🎯 #agencylife #agencytips #agencyowner #agencysky