John | Formfactor Design

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Solution framework is the new info product for 2026.

Chatted with not just 1, but 3 (coaches, SDR lead etc.) people, who is monetizing what's in their head with AI.

Isn't this the new info product?

Client works are all WIP, sharing some design concept inspired by that for now.

Solution framework is the new info product for 2026.

Chatted with not just 1, but 3 (coaches, SDR lead etc.) people, who is monetizing what's in their head with AI.

Isn't this the new info product?

Client works are all WIP, sharing some design concept for now.

Been a while, Bluesky!

Ahmed A. Azouzi Product Designer — Design Partner for Startups

Was sharing this to my friend another day, rare to see such s as deep dive long form case study! azouzi.design/cynoia (not me!)

Client logo exploration! ✨

What sort of talent is this!

Without the category section, we force users to make decision on what they are looking for first, then engage with keyboard typing. Since you’ve space below search bar because of sort/filtering. Consider bringing back small categories icons. From a business perspective that promo stickiness :)

Being caught just in the gap, you get to see the start of Snapchat but you're not exactly the TikTok generation

thank you for reading!

2025 goal is to expand network with products we love and used daily!

Starting by following you guys!

Not all of you that I followed on X could be found so...

Comment if I haven't been following yet! 🙏

Takeaway: “designing to get client” vs “designing for client”

It wasn’t design fulfillment—it was marketing. 𝘋𝘦𝘴𝘪𝘨𝘯 𝘧𝘰𝘳 𝘢𝘵𝘵𝘦𝘯𝘵𝘪𝘰𝘯.

Create designs that successful busy people will reply!

Then do the same for 𝘵𝘩𝘦𝘪𝘳 users too! 🫶

What does this have to do with the typo? Nothing.

Insight on why that post landed the project: it was different.

Most, including my previous, took a sensible approach.

And this particular one was just… 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵. Not the typical SaaS site design.

Short recap of the project:

In an age of AI overload, Hypefury is taking a thoughtful, stand-out approach. We tapped into their powerful community, featuring OGs who built using the product.

It’s not about the machine; it’s about the stories behind real people.

This is our first famous client, and it’s completely different from what we’re used to.

No meetings, no Slack, no client portal—just DMs.

Decisions and feedback are short and to the point.

They value and protect their time, while expecting and valuing our expertise.

My friends enjoyed it, so I tagged Yannick the co-founder for the love of design.

And he replied!

7 days later, he said, “Alright! LFG”—and just like that, we're working on a dream client project.

Back in May, we did a design roast of the Hypefury website. It totally flopped—no reach, likes, or shares.

probably because I misspell "hype-r-fury"

Starting bsky on 1 Jan 2025!

Quick sum of what this account is about

feat. a famous client that you also know!

with a short story of how my tiny studio landed the dream client with a typo👇