Barney Worfolk-Smith

Special area set aside for you in my father in law's garden in Keswick @drwilding.bsky.social

Gotta stay on top of your game

Brand building must adapt to the age of creative fragmentation Brands today have to balance competing needs: more digital content to drive engagement, but also more consistency to drive long-term effectiveness.

There's a fundamental tension facing marketers today: brands need consistency and repetition, but the platforms tell them they need loads of fresh new content.

My latest in @marketingweek.bsky.social on brand building in the age of creative fragmentation.

www.marketingweek.com/brand-buildi...

‘Big Advertising’ needs to think small Advertising today is a myriad of smaller things, not just a few big things, and the ad industry needs to more fully embrace this reality or continue to be disintermediated.

‘Big Advertising’ needs to think small.

It’s been a big week for Big Advertising. But advertising today is a myriad of smaller things, not just a few big things.

First part of a two part case for change.

www.marketingweek.com/tom-roach-bi...

There's only so much banter you can drop on Linkedin before normies get their brief cases in a twist.

@dubose.bsky.social yo

Rebecca Black | Boiler Room: DC Unbounded by genres with our return to DC - we're bringing you a bit of pop, rap and hard-hitting techno from Slayyyter, Rebecca Black, Saint Levant and Juana, straight from The District.

Seems an good 1st post. Remember when the internet was fun? Harlem Shake and Youtube without prerolls. Well, I'm listening to Rebecca Black, yes Friday viral sensation Rebecca Black, knocking out a ferocious @boilerroom-tv.bsky.social set. Make the internet fun again. soundcloud.com/platform/reb...