Mike Romaine

📌 PS - I teach creators how to how to build a newsletter that fuels growth and sales on autopilot.

Get the proven tactics used by the world's top creators delivered right to your inbox each week: mikeromaine.com/bluesky

If you want to win in 2025 you need to do this.

❌ Stop being worried about your follower count.
✅ Start focusing on your engaged subscriber count.

❌ Stop trying to go viral.
✅ Start putting out better content than everyone else.

In 2025 specificity & value is what will determine the winners.

🤢 If you have 0 buyers, none of it matters...

We are now in a phase of content creation where being hyper-specific is more important than ever.

✅ LESS random views and followers.

✅ MORE highly specific, engaged subscribers.

THIS is how you win 👇

🔑 SPECIFICITY

Everyone wants to just talk about broad topics and see shiny numbers.

😍 Millions of views.
😍 Thousands of followers.

But guess what...👇

We need to realize:

🙅 People are sick of fluff.
🙅 They're sick of being constantly sold to.
🙅 They're done with the constant shiny promises.
With AI...everyone can (and IS) posting fluff.

So you have to be ready and willing to stand out 👇

🟢 THE SOLUTION

Every creator on the internet needs to be building their email list.

It's the only way for you to own your audience and actually be able to have direct connection to them.

But .. alas .. that's not the actual answer 👇

🛑 THE PROBLEM

You used to be able to go viral on command.

Post a 3-5 second video of your nose.

Or post a halfway decent long-form.

But algorithms continue restricting growth...

AND making it harder for us to reach the followers we do have.

So how do we win...? 👇

Most creators will fail in 2025.

The game has changed. It's harder...

And most won't be up for what it takes.

Keep reading this thread to learn how to win 👇

☕ Good morning to all my text-based creators who know real freedom comes from breaking free of the algorithm—using your newsletter as the engine to move into paid ads, tripwires, and a solid Flagship Offer.

Writing every day is the cheat code you're looking for.

📌 PS - Want to write your way to digital freedom?

Grab my newsletter: mikeromaine.com/bluesky

🧵Wednesday - A breakdown of the top threads, why they worked & templates you can steal.

🤿 Saturday - A deep dive of the proven tactics to help you scale your text based creator business.

BONUS MODEL -> HYBRID!!!

My newsletter deep dives fall into deep dives - but I also come in as a thought leader as well.

I give my take on the creators I'm dissecting, talk about the newsletters I have built, and teach my specific methodology.

I also curate the best weekly content for creators.

5) DEEP DIVERS

Deep dives and case studies are THE best way to “borrow” authority while building your own.

Each week you send out a deep dive on a specific topic pertaining to your niche, and you slowly become an expert in your market.

And here's my bonus model 👇

4) DIVERSIFIED CREATORS

Creators like Jay and Justin are putting out tons of awesome content to their other content channels (like YT, podcast, etc.)

So along with their core newsletter content, they also use their newsletter to share their other awesome resources.

Here's the final model 👇

3) PERSONAL BRAND CURATION

This style of newsletter follows a specific curation structure.

For example, James Clear does:

“3 Ideas From Me, 2 Quotes from Others, 1 Question For You.”

Ready for model 4? 👇

2) NICHE SPECIFIC

The difference between Thought Leader and Niche Specific is mainly the specificity in the weekly lessons.

While Ben Meer’s content on social is extremely broad, each week we can expect a very specific structure covering a system.

Time for the third model 👇

1) THOUGHT LEADER

With this type of newsletter you are positioning yourself as the expert.

Your content is teaching from your own knowledge and experiences.

Note: This style also allows for a fairly broad range of topics.

Here's the second newsletter model 👇

In this thread, we'll cover:

1. 5 models used by top creators
2. Specific archetypes to work with.
3. A bonus model I use for my newsletter!

And much more!

Let's dive in 👇🏼

Email marketing has a proven 3500% ROI.

But most creators don't know where to start...

Here are 5 newsletter models you can steal from the top creators 👇

☕ Good morning to all my text-based creators who know that part of finding their obsession is finding the audience they want to serve.

Hey there!

📌 PS - Want to write your way to digital freedom?

Grab my newsletter: mikeromaine.com/bluesky

🧵Wednesday - A breakdown of the top Threads posts, why they worked and templates you can steal.

🤿 Saturday - A deep dive of the proven tactics to help you scale your text based creator business.

7/7) GRAND FINALE

He was loving the process, instead of chasing quick money.

Now he's making 100K+ a month.

Follow these steps:

1) Find your obsession.
2) Build around your preferred media type.
3) Provide incredible free value, consistently.
4) Be okay with delayed gratification.

👇

6/7) WHEN IT ALL COMES TOGETHER

-> He built effortless authority
-> Ideas started flowing like crazy
-> The “work” was no longer work
-> He woke up excited to create everyday

The grand finale 👇

5/7) FINDING HIS OBSESSION

When I finally pushed him to follow his obsession...

✅ Create around the topic he was already going out of his way to learn more about.

✅ The thing he loved doing regardless of whether or not he was making money...

That’s when it no longer felt like work. 👇

4/7) TRYING TO FORCE IT

The second biz was in the investing & crypto space.

This was even worse.

He saw other people apparently making tons of money and it seemed sexy & cool.

He tried to force it, but eventually gave up.

But here's where it gets good 👇

3/7) SOMEONE ELSE'S DREAM BUSINESS

He wanted to be like big creators he saw living a lifestyle that seemed glamorous.

But in reality, he hated recording himself - and hated video editing even more!

So he looked for shortcuts at every turn.

So he eventually fizzled out.

Here's what came next 👇

2/7) THE FIRST FAILURE

His first business attempt was a YouTube channel.

We took it 30,000 subscribers and millions of views...

And then he fizzled out.

What!? Why would he fizzle out!? That’s massive.

Here's why 👇

1/7) THE DEFINITION OF FAILING

In order to start, we need to know the definition of failing.

In this case: if you’re learning, pivoting and continuing to create...

You haven’t failed.

Here's why my brother DID 👇

We scaled my brother’s business to $100K/M in 2 years.

But he failed 2 different businesses before that.

And there is a VERY specific reason why..

Here's what happened 👇