Adriana Tica

"Marketing obituaries" is my new internet anthropology series, born because I hate marketing obituaries (the "SEO is dead" kind), but some tactics deserve to be laid to rest.

I'll collect them all under the hashtag#marketingobituaries hashtag.

What tactic should I do next?

Marketing obituaries:
🪦 𝗧𝗵𝗲 𝟭𝟬𝘅 𝗛𝗮𝗰𝗸 (𝟮𝟬𝟭𝟬–𝟮𝟬𝟮𝟯)

Born in a blog post, raised on Twitter threads. Survived by overhyped playbooks and dusty Notion docs nobody ever opened twice. Laid to rest in the cemetery of overpromising case studies.

😵 Cause of death: math finally caught up
Buried with no ROI

I used to be fairly proud of some of the self-feeding growth loops I built or taught my clients. But this humbled me. NONE of mine are this efficient.

It's a mindset thing, not a skills thing.

I used to be so convinced that there is no passive income. I stand corrected. 😅



P.S.: I'm 90% sure this guy is joking. Please don't try this.

Building an audience isn’t about “growing a following.”

It’s about collecting the right people who nod when you speak and buy when you offer.

It’s business design, not a popularity contest.

When you send your custom GPT to your wicked smart friends to test it and try to break it, and this is what they say 😎.

BTW, if you want access to the GPT that takes you from blank page to bank, it's only available as a bonus for this workshop 👉 adrianatica.com/the-profitab...

The memes are meme-ing but also raising an interesting point. It's been years since I double-check almost everything I see online and the results have never been as astonishing as in the past couple of months.

And, make no mistake, the trust crisis extends beyond politicians.

The Trust Me, Bro! Academy™ proudly presents:

tHe pRoVen StRatEgY that defies logic, context, and basic economics 🤯

Used it once. Made millions. Never failed. Not even once.

Only $99. Don’t ask questions.

Buy now or cry in your Honda forever.

What does your ideal weekend look like? Mine's below.

If you want to build in public, don't wait until you solve your challenges to post about them. That's survivorship bias, not transparency.

PSA: You don't *have to* build in public, it's OK to brag, we'll celebrate your achievements with you.

✔ My pitches failed, so I'm struggling this month

✔ I can't get past 3k followers. What am I doing wrong?

✔ My growth is lagging. Here's what I F-ed up and how I plan to fix it.
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This isn't building in public, this is not-so-humble bragging. Nothing wrong with bragging but don't disguise it as transparency.

Building in public means showing everything, warts and all. I'll believe you build in public when you post stuff like:

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99%* of build-in-public posts are bull💩.

🥱 I was poor and now I'm rich

🥱 I had 5 followers, now I have 50k

🥱 Look at my carefully cropped Stripe screenshot.

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Bold take from the guy who fumbled Twitter so hard it’s now named after the close button. Your platform’s bleeding users and your midlife crisis has a verified badge — but sure, tell us more about how LinkedIn is cringe.

The Resonance Principle  - Adriana Tica Trust compounds. Hacks depreciate Marketing has two roads left — engineered spectacle or engineered trust. One spikes, the other compounds.  Pick wrong and you’ll spend the next decade speed-running n...

The manifesto I wrote last week matters deeply to me — it's my life's work distilled into a single truth:

🎤 Resonance wins where spectacle fails. Every. Single. Time.

Read it. Question it. Argue with it.

Because marketing should resonate, not irritate.

👉 adrianatica.com/the-resonanc...

Having your opinion ignored or even made fun of *can* be a source of growth. The alternative — being surrounded by bootlickers only — is far more dangerous, as history shows us again and again.

Long story short, you need both.

Here's how to build them at the same time to maximize your chances of success: www.adrianatica.com/quality-mark...

Do you need a great product or great marketing?

🤫 A great product will be the world's best-kept secret without great marketing (no, word-of-mouth doesn't just happen)

🙄 Great marketing for a bad product will get you sales — for a while. People catch on.

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The brands that endure do one thing absurdly well: they make credibility louder than spectacle.

If compounding reputation sounds better than chasing spikes, join 4000+ founders getting Strategic AF every Thursday: adrianatica.com/newsletter/

P.S.: You'll learn to play the compounding game until the algorithm bends around you.

• The graph that shows exactly when hype flatlines and trust lifts off.

• Case studies from real long-gamers (and spectacular flame-outs).

• A no-deadline operating system for banking credibility forever.
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𝗧𝗼𝗺𝗼𝗿𝗿𝗼𝘄 (𝟳:𝟯𝟬 𝗔𝗠 𝗘𝗦𝗧) 𝗜’𝗺 𝗿𝗲𝗹𝗲𝗮𝘀𝗶𝗻𝗴 𝗺𝘆 𝗯𝗶𝗴𝗴𝗲𝘀𝘁, 𝗺𝗼𝘀𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗽𝗶𝗲𝗰𝗲 𝘆𝗲𝘁, 𝗧𝗵𝗲 𝗥𝗲𝘀𝗼𝗻𝗮𝗻𝗰𝗲 𝗣𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲, 𝗮 𝗺𝗮𝗻𝗶𝗳𝗲𝘀𝘁𝗼 𝗳𝗼𝗿 𝗮𝗻𝘆𝗼𝗻𝗲 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝗽𝗹𝗮𝘆𝗶𝗻𝗴 𝘄𝗵𝗮𝗰𝗸-𝗮-𝗵𝗮𝗰𝗸 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗹𝗮𝘁𝗲𝘀𝘁 “𝘀𝗲𝗰𝗿𝗲𝘁 𝗽𝗿𝗼𝗺𝗽𝘁.”

Inside:

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𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗵𝗮𝘀 𝘁𝘄𝗼 𝗿𝗼𝗮𝗱𝘀 𝗹𝗲𝗳𝘁 — 𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗲𝗱 𝘀𝗽𝗲𝗰𝘁𝗮𝗰𝗹𝗲 𝗼𝗿 𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗲𝗱 𝘁𝗿𝘂𝘀𝘁. 𝗢𝗻𝗲 𝘀𝗽𝗶𝗸𝗲𝘀, 𝘁𝗵𝗲 𝗼𝘁𝗵𝗲𝗿 𝗰𝗼𝗺𝗽𝗼𝘂𝗻𝗱𝘀.

Spectacle is the sugar high: viral stunts, bro-guru funnels, algorithm hangovers. Trust is the slow burn: receipts → referrals → revenue that keeps showing up without pushy invitations.

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How to protect your IP against AI.

Hark! Since the week’s end is upon us, I am compelled to taketh my leave from this glowing realm of labor. Free I shall be to wander at mine own pace, to stretch my limbs upon the green fields, and to drink of goodly refreshment. No longer shall I tarry at this device, for the weekend summons me to

Potential client: "I’m creating a vortex of visibility and magnetism where soul-aligned clients find me effortlessly."
Me: Got it. And what do you sell?
PC: "A 12-week portal into deep embodiment and unapologetic expression."
Me: shuts laptop, opens wine, drafts legislation banning the word portal

This is why I haven't written about trends in a while too. Something can make perfect sense when I publish it, then become completely obsolete in 4 hours or so.

– What platforms to show up on
– How often to post
– And what consistency actually means for your business

Read the full breakdown here: www.adrianatica.com/how-often-sh...

Most people treat content like a sprint, then wonder why they’re exhausted by week 3.

In last week's newsletter, I laid out a framework that actually works long-term.

❌ Not a content challenge.

❌ Not a growth hack.

Just a framework to help you decide:
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