Andrew Optimisey

This isn't your usual local SEO shindig. I'm teaming up with @brightlocal.com raising real money for real causes. I'm in, flying the flag for @hrc.org. Come learn and walk away from my session with content repurposing tactics you can use on Google Maps to TikTok and more. Get your free ticket below!

a cartoon of a green snake with potato-yi written on the bottom ALT: a cartoon of a green snake with potato-yi written on the bottom

InfiniteCat

A meme photo of a therapist talking to a patient on lying on a couch. The text reads: "The websites getting more quality clicks... are they in the room with us right now?"

The Scout Bot: Google's First Contact Happens Before You Hit 'Publish'?

In the process of setting up a test site to challenge Google's Helpful Content System, Carolyn Holzman made an error.

She forgot to check the WordPress box to "discourage search engines from crawling this site."

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Table diagram illustrating the Goals-Signals-Metrics process for UX prioritization. Rows include Happiness, Engagement, Adoption, Retention, and Task Success. Each row lists a goal, related user signals, and quantifiable metrics like satisfaction rating, page views, and churn rate.

Need some help measuring UX?
Google’s HEART framework uses five metrics: Happiness, Engagement, Adoption, Retention, and Task Success. It guides you through setting clear goals, identifying signals, and defining metrics to track progress.


www.heartframework.com/

a woman in a red shirt is making a funny face and saying `` sure , jan '' . Alt: a woman in a red shirt is making a funny face and saying `` sure , jan '' .

Second time this week I've had to roll out this gif in relation to AI but if the cap fits...

a bald man with a shaved head is wearing a gray suit Alt: a bald man with a shaved head is wearing a gray suit saying "Riiiiight." It's Doctor Evil from the Austin Powers movies.

Cautious acceptance of Hitler...

Google told to 'stop the BS' as it claims AI has not harmed website clickthroughs Google's head of search has claimed that the platform is seeing "slightly more quality clicks to websites than a year ago" following the launch of AI Overviews.

Google told to ‘stop the BS’ as it claims AI has not harmed website clickthroughs

pressgazette.co.uk/platforms/go...

How the tech industry wants you to think about AI | Fiona Katauskas It doesn’t

www.theguardian.com/commentisfre...

Google doesn't care about SEO folk -- what makes you think the other big G does? 😄

A bit like all the 'read our cookie notice' pop-ups.

99.999% of people are just like "Yeah, ok, whatever."

Wait... a platform built for sharing stuff and... YOU CAN ACTUALLY SHARE STUFF?

It'll never catch on.

Love this kinda 'hacktivism-style' stuff

"The instant the... AI crawler loads the file... the HTML bomb triggers... the crawler decrypts the file and instantly fills the HTML page with the letter H, written ten billion times." 😂

🥊🤖

After seeing some of Steve Paine and SISTRIX's wonderful data and Tom Pool's fun post (https://lnkd.in/dfkhDrch) I took a look into Wickes' sudden upturn in search visibility. | Andrew C. After seeing some of Steve Paine and SISTRIX's wonderful data and Tom Pool's fun post (https://lnkd.in/dfkhDrch) I took a look into Wickes' sudden upturn in search visibility. Sistrix's VI (Visibilit...

I looked into DIY chain Wickes' recent traffic spike using @sistrix.com's data.

It's a bit wordy for BlueSky, so here's my post about it on LinkedIn (please follow me there too for more of this sort of thing!).

www.linkedin.com/posts/andrew...

Seems so. Mistakes and errors are just shrugged off and minimised.

'The system's learning/improving it'll be fine soon, don't worry.' - like a parent to a child with a scraped knee.

It's even in the language ChatGPT's coded to use when challenged on errors, the kind of "Whoopsie! Nevermind." tone.

If I have to explain to you why it's a bad idea to use a machine that makes shit up 15-80% of the time AND destroys the environment AND contributes to rising fascism and genocide AND puts brilliant skillful creatives out of work by stealing their work, then we're already speaking different languages

a woman says " so this has been going on for a while " while looking at another woman Alt: a woman says " so this has been going on for a while " while looking at another woman

Now? No.

A screenshot from Google search showing the phrase "AI responses may include mistakes."

Anyone else thinking that too many people are just like "Oh well, ok" with this and... it's kinda not?

200 link juice! 🥳

(thanks for sharing Dean).

Lottery numbers please.

Thanks. Inspired by you -- quite literally.

Amazing. 😄

Was there even a tangential connection?

"Now Becks has broken his toe, there'll be more time for him to do the laundry at home. He should check out our [best washing machines]!"

Microsoft’s plan to fix the web with AI has already hit an embarrassing security flaw Microsoft has patched the flaw

Microsoft’s plan to fix the web with AI has already hit an embarrassing security flaw. Researchers discovered you could use malformed URLs to grab .env files and steal OpenAI or Gemini API keys. Full details 👇 www.theverge.com/news/719617/...

This thread inspired me to write something (for the first time in a while): optimisey.com/seo-advice/w...

Mother of Christ, that final para...

"In conclusion, while the humble tap might seem like a simple device, its impact on our daily lives is profound."

I'm not making this up (I'm not that funny!). 🤣

What is a tap? What is a Tap?: Learn about what is a tap for a bathroom in a bathroom. This information if provided by Deluxcore Ltd. Bathroom Fitters London.

My instant reaction was: "Nah... surely no-one has..."

So I checked.

And if this: deluxcore.com/bathroom/wha... wasn't written by an SEO/AI bro I will go and buy a hat so that I can eat it. 😂