Vijay bomble 31

Ad keyword matching is a long-standing & well-known process that is designed to connect people to relevant ads:
support.google.com/google-ads/a...

A separate process, which has nothing to do with ads, is used to match organic results to a query, as explained here:
www.google.com/search/howse...

An opinion piece recently appeared stating Google “just flat out deletes queries & replaces them with ones that monetize better.” We don’t. The piece contains serious inaccuracies about how Google Search works. The organic (non-sponsored) results you see in Search are not affected by our ads systems

October 2023 Spam Update  |  Google Search Central Blog  |  Google for Developers

On Wednesday, we released an update to our spam detections systems that will improve our coverage in many languages and spam types. Learn more here: developers.google.com/search/blog/...

Today we released the October 2023 core update. We'll update our ranking release history page when the rollout is complete: status.search.google.com/incidents/VK...

There's an ongoing issue that's delaying the indexing of newly published content. We're working on identifying the root cause. You can monitor progress here on the Google Search Status Dashboard: status.search.google.com/incidents/hJ...

Did you know Google Search is updated thousands of times per year? It's all part of our work to improve Search. From our archives, learn more about the processes we use test and evaluate these updates: blog.google/products/sea...

I’ll begin with something that’s not really a concern they have but the core cause of problems. Everyone is doing things for us. If you tell someone to make people-first content, it’s not uncommon they fall back into thinking how they show us – Google – that it’s people first. “So you’re saying I should have an author bio to rank better?” No! They should have bios because their own readers would expect that! This is probably the fundamental stumbling block so many have. It’s also understandable. They want to be found on Google, so they want to please Google, and the concept that the best way to please us is to actually not think about us is difficult to grasp. But it would be well worth the effort for us to find new ways to approach this and reiterate this guidance. — We also need to recognize that our search results are, indeed, an effective part of our documentation. People do look at them to see what works – or what they can get away with. Our guidance even encourages people to c

Over and over, people noted large publishers that seem like they can write about anything and get rewarded. A compilation of such complaints is here. One key tweet in part is this: Related is the idea that “parasite SEO” site win, sites that lease themselves out to third-parties and then content ranks on these sites that would never succeed on a different. This is different from big sites winning for original (but not necessarily people-first) content, but the two get conflated.

Can we have a helpful content tool? As mentioned above, there’s a desire (such as here and here) for some type of tool or examples to help people better understand what we mean by helpful content or something that identifies if a page or site has been impacted by the helpful content update. For those asking if they’ve been impacted, I tend to give the advice we already say on our page – if we said there was a helpful content update and you saw an impact, yes, that was from it. So look at what page might have dropped and assess from there. I also floated the idea of taking our self-assessment questions and turning them into an interactive tool (this is a very rough idea of how that might work) Possibly, we could begin sharing some actual examples (such as here) or generic/stylized examples like this: Byline leads to no bio info Stock photo Generic text with no sign of visiting the place Stock photo Generic text with no sign of visiting the place Stock photo Generic text with no sign

I’ve had publishers worried that one single page of whatever “unhelpful” content is will cause them to drop in rankings. Some are fearful they can’t have anything that’s “off-topic” for what their blog or site is about. Some think even having a part of a page be unhelpful might doom their entire site. All this is despite our page saying that a site needs to have “relatively high amounts” of unhelpful content to be impacted and that things are weighted. Some of the engagement may be helping. Certainly there’s more we can probably do. But even the more calm people are confused. They don’t know if there are swathes of content they should drop, how to identify that, or what. Some worry that content just being “old” isn’t useful. Others worry that if people aren’t coming to their content from search, then it’s clearly not helpful – and yet, they view it as archival content they don’t want to get rid of. We certainly don’t want people dropping content just because it’s older. It’s somethin

Someone asked me for examples of how I bring feedback people have outside Google back into Google. Good question. Here's a fresh one. After the discussions I've had over the past two weeks, I compiled a write-up covering themes, thoughts and concerns that were shared with the search team. A sampling

Our generative AI experiment in Search gets its largest international expansion yet. We've opened up access to 120+ countries and territories, and added support in Spanish, Portuguese, Korean and Indonesian. Learn more blog.google/products/sea...

Loved meeting everyone who made it to today's 5K; looking forward to talking and meeting with others here in San Diego for BrightonSEO.

Today, we’re introducing new improvements to Search to find the information that’s most helpful for you, no matter how specific your question. Learn more: blog.google/products/sea...

"The main issue for me is whether or not the site is deceiving my users. I have a responsibility to deliver good data to my users. If there's a situation where my spider sees one thing and my user sees something else, I have a problem with that, because it makes me look bad," said Steve Schneider, who oversees AltaVista's spidering process. It's similar with Excite: "Where we are most concerned is when a company is using it in the wrong way. The consumer walks away thinking, 'Oh, Hotbot or Excite had the wrong information.' We have to be concerned with how that reflects on the brand," said Excite search product manager Kris Carpenter.

Lycos search manager Rajive Mathur said that some this type of move is "inevitable," for Lycos and for the other search engines. As they transition to this, those finding bridge pages to be effective (and not everyone does) may be looking at lost traffic. "I'm sure they're looking at [bridge pages] and saying, 'But I've having such good success," said Excite's Kris Carpenter. "In three to six months, it may have the opposite effect."

The search engines back then had never seen this type of content before. The concern then, as it is now, was how it might impact showing great results to users. Not surprisingly, the search engines soon took action against it. (Google also considers it spam: developers.google.com/search/docs/...)

Google is not perfect We make mistakes We don’t always get it right

Google will never get everything right But we’ll keep working to show the most helpful content we can

Google’s results aren’t perfect. We do make mistakes. We don’t always get it right. We’ll never get everything right. But what we can do is keep working to show the most helpful content that we can. More here: blog.google/products/sea...

Last week, I gave a presentation about Google Search results not being perfect, how we update to improve those results, and how our guidance to creators needs to improve. In this thread, I’ll share my slides and commentary for those who weren’t able to attend my talk…

Put your readers and audience first. Be helpful to them. If you do this, if you're doing things for them, you are more likely to align with completely different signals we use to reward content.

It’s a belief dating back to even before Google was popular, as I wrote about when I was a journalist in 2000, in the article below. As was the case then, so it remains true now. There’s no perfect formula to follow….

Today I wanted to share about the belief that there is some type of “perfect page” formula that must be used to rank highly in Google Search. There isn't, and no one should feel they must work to some type of mythical formula....

New ways to search in 2024 We’re launching Circle to Search and an AI-powered multisearch experience to help you search even more naturally.

Today, we’re introducing two updates to help you search any way, anywhere you want:
1️⃣ Circle to Search, a new way to search on Android
2️⃣ Gen AI-powered multisearch, so you can ask more complex questions about what you see. Learn more:
blog.google/products/sea...

Great meeting up with Google Search Central in Zürich today.

The SEO Starter Guide got a makeover  |  Google Search Central Blog  |  Google for Developers

We've published a refreshed SEO Starter Guide, with a better focus on a starter audience. Read more about what changed: developers.google.com/search/blog/...

Today we announced improved quality ranking and new spam policies that we believe significantly enhance the quality and helpfulness of your search results. Learn more: blog.google/products/sea...

Debug Google Search Traffic Drops | Google Search Central  |  Documentation  |  Google for Developers There are several causes for drops in Search traffic. Learn how to investigate what caused a traffic drop and how to fix it.

The March 2024 core update is complete, having ended on April 19. The ranking feedback form is now ready at forms.gle/SWN1sckmUfQR... and will remain open through May 31. We’ve also updated our Debugging drops in Google Search traffic help page here: developers.google.com/search/docs/...

FAQ: Helpful Content and Google Search Results | Google Search Central  |  Support  |  Google for Developers Learn more about how Google's core ranking systems work to show helpful content in search results.

As part of our news, we’ve also shared that we now use a variety of innovative signals and approaches rather than a single system to identify helpful content. We’ve added a new FAQ page to help explain this change: developers.google.com/search/help/...

What web creators should know about our March 2024 core update and new spam policies  |  Google Search Central Blog  |  Google for Developers

Today we announced the March 2024 core update & new spam policies that, in combination, are designed to show less content made to attract clicks and more content that people find useful. Learn more: developers.google.com/search/blog/...

Generative AI in Search: Let Google do the searching for you We’re bringing AI Overviews to everyone in the U.S. and adding new gen AI experiences to take more of the legwork out of searching.

This is just a glimpse of how we’re reimagining Google Search, combining the best of Search today with the new Gemini model’s advanced capabilities customized for Google Search. Learn more in our post, including how to sign up for Search Labs to try out these features blog.google/products/sea...

Generative AI in Search: Let Google do the searching for you We’re bringing AI Overviews to everyone in the U.S. and adding new gen AI experiences to take more of the legwork out of searching.

Soon, you’ll be able to adjust your AI Overview with options to simplify the language or break it down in more detail. This update is coming soon to Search Labs, for English queries in the US
blog.google/products/sea...

Generative AI in Search: Let Google do the searching for you We’re bringing AI Overviews to everyone in the U.S. and adding new gen AI experiences to take more of the legwork out of searching.

AI Overviews will begin rolling out to everyone today in the US, with more countries coming soon. They provide both a quick overview of a topic and links to learn more. We’ve found that with AI Overviews, people use Search more, and are more satisfied with their results. blog.google/products/sea...

This also explains more about filters: support.google.com/websearch/an...

We’ve added this after hearing from some that there are times they’d prefer to just links to pages, such as if they’re looking for longer-form text documents, on a device with limited net access, or those who just prefer text-based results shown separately from search features. If that's you, enjoy!

Web filter on mobile

Web filter using the More option

We’ve launched a new “Web” filter that shows only text-based links, just like you might filter to show other types of results, such as images or videos. The filter appears on the top of the results page alongside other filters or as part of the “More” option, rolling out today and tomorrow globally…

Bird flu reported in Michigan farm worker is second human case linked with ongoing outbreak | CNN A case of H5 influenza, also known as avian influenza or bird flu, has been reported in a farm worker in Michigan who had regular exposure to infected livestock, according to the Michigan Department o...

A case of H5 influenza, also known as avian influenza or bird flu, has been reported in a farm worker in Michigan who had regular exposure to infected livestock, according to the Michigan Department of Health and Human Services and the US Centers for Disease Control and Prevention.