Gerry White SEO nerd

☀️ What a morning at Search ’n Stuff 2025!

Big thanks to @pelogia.bsky.social, @andy-chadwick.com, @dergal.bsky.social and @judithlewis.bsky.social for keeping the momentum high the late morning with insights.💡

The day’s still young — stay tuned for more! ✨

#SearchNStuff2025 #SEO #DigitalMarketing

Reform UK with yet another link to paid Putin mouthpieces other than 'Tommy Robinson' & Snide-Nige Farage? What a surprise this isn't.
Comes right as Robinson's other major sponsor, Peter Thiel, had his name show up in Epstein documents too along with Farage sponsor Elon Musk...

We're about to witness a critical moment for Google Home With Gemini, a redesigned app, and new hardware, Google Home is about to get its biggest upgrade in years. Here's why it all matters.

Honestly - I think I'm about to switch all my home devices to Alexa - share.google/qxCj6A8eUYF6...

He was brilliant, good room, but he smashed it!

Yordan Dimitrov in front of the Belgrade SEO Conference logo on a big screen.

The Belgrade SEO Conference speakers and the main organiser.

Yordan Dimitrov on stage. The importance of a human-centric approach slide behind him.

Speaker dinner

Здраво из Београд! 🇷🇸

Yesterday, I had the pleasure of delivering my talk on “AI, Brand, and the Battle for Visibility” in front of a wonderful audience at the #BelgradeSEOConference.

Thank you to @iva-jovanovic.com for this fantastic opportunity.

Turns out I’ve been building a few tools recently, it’s a bit of a random collection, but if you work in SEO and find yourself having to report on performance, chances are one of these may be useful to you:

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Be a positive influence and lift people up. Help people with different voices and support them.
Find friendly spaces and be supportive.
If you’re having a bad day or feel hurt by something, frame statements about your feelings, not attacking others.
You’ll win more hearts & minds that way 💖💖💖

🔥🔥🔥 Digital marketing is both a large & small industry. Threatening people isn’t the way to get a good response & generally results in ostracisation from most public platforms.
Doesn’t matter where you get published - if you threaten people word gets around and you get shadowbanned.

Travelling over the past few days to conferences, I made the mistake of downloading this movie to watch - why Amazon was promoting it!! BUT I also downloaded Twisted Metal & thats awesome!!

a picture of a minion says crazy alert omg ALT: a picture of a minion says crazy alert omg

FML that made me jump.... Anyone else completely forgetting that was going to go off?

It drives me crazy. I just think it's poor from both of them

.... this is the most frustrating 'bad' seo - the top link is actually the content removal form, which I've clicked into so many times!! This is NOT what users want from this search, at least not usually

.... it depends, I would 100% try it for most brands, but it depends on the audience demographic, 90% of the time I would say not alllll in, but I do think that creating content for video, you should consider short form as much as you consider everything else.

🛠️ The Ultimate 2025 Technical Audit and How to Present It

We’re so ready for @dergal.bsky.social to walk us through his top technical SEO checks for 2025 and how to present them - so stakeholders take action.

📍 See him in Antalya at Search ‘n Stuff: searchnstuff.co.uk/conferences/...

🎤 The one and only @dergal.bsky.social is back!

After a killer workshop last year, he’s joining the main stage this time, repping the ever-insightful Take It Offline community.

Get ready for sharp takes, real stories, and high vibes.

📣 Book your spot and save the front-row seat!

Agreed! But omg tools like grammarly and others are amazing, when I re-read some things I've written before I had help, for smart but neurodiverse people, ai is incredible to help structure and content

SEO Isn't Dead – It's Just Evolving Into Search Everywhere Optimisation When we keep changing what we call ourselves, we're essentially telling the world that our previous work was wrong or outdated. That's nonsense. The technical SEO work I did ten years ago is still ser...

Not an attack on anyone, but the perpetual rebranding of SEO isn't helping SEO. I've been saying this for years but thinking I needed to put it out on a blog

www.dergal.co.uk/seo-isn-t-de...

Why Women in Tech isn't enough Women in Tech spaces help, but fall short in the long run. Real progress needs systemic change and active involvement from men in positions of power.

I have been back and forth over the span of 5 years about whether to publish this article.

All opinions and experiences in this post are my own, or from people I personally know, backed up with recent reports and statistics.

Looking awesome - looking forwards to the blog post

Yeah - my kids school is similar, they'd send out multiple emails with conflicting details - but seem to be annoyed if questioned. Fortunately my kids are old enough to have phones etc .. just not old enough to keep them charged

If I could change one thing, I’d take the boring paperwork seriously.

Skipped HR docs, shareholder agreements, risk assessments — thought I was being agile.

But when things went sideways, nothing protected me.

“Move fast and break things” hurts when you have to clean up the mess.

🟣 Quick #TechnicalSEO Tip

Poor Core Web Vitals are not just metrics. They represent visitors abandoning your website in real time.

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Don't judge me - but I voted labour, I don't usually have a strong opinion, but I thought he'd be the leader we needed.

He seems to be a very beige, yes man to a righter wing position than I'd ever have expected. In a time when the world needs stronger ethics.

How people search with ChatGPT How people search with ChatGPT or what they use it for. Revealed by Aiso

People are not looking for the best SEO expert, content writer or social media manager with ChatGPT. People are expecting ChatGPT to act as the best expert and do the work for them instead.

English version: fajela.com/ai-and-ml/ho...
Ukrainian version: fajela.com/uk/seobox/ho...

Police pilot new scheme for those living with neurodiversity - BBC News Devon and Cornwall police say the pilot will involve the use of green wristbands.

Good initiative by the police - but many neurodiverse people struggle with wearing things like a new watch - especially autistic people. There has to be a better way? Less blaming the victim

www.bbc.co.uk/news/article...

Police pilot new scheme for those living with neurodiversity - BBC News Devon and Cornwall police say the pilot will involve the use of green wristbands.

Good initiative by the police - but many neurodiverse people struggle with wearing things like a new watch - especially autistic people. There has to be a better way? Less blaming the victim

www.bbc.co.uk/news/article...

Lol - similar, sadly my body shape demanded changes! Great video!

What Has Changed in SEO?

| sat down with Jo Cameron and revised a popular Whiteboard Friday filmed in 2021 to see what's changed since then.

Good times!

moz.com/blog/what-ha...

Just a typical day then

This is so incredible - vm.tiktok.com/ZNdA5vpbM/