Ettie Bailey-King (she/her)

A simple way to accommodate ADHDers?

Start requests with a clear note on how urgent they are:

• “For Monday”
• “Open after your holiday”
• “Non-urgent request”
• “Top priority for next week”

This small change helps everyone - not just ADHDers.

Try it and see ☺️

The superpower myth has real consequences. It praises us, while denying us the support we need.

#ADHDAwarenessMonth

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[Content warning: mention of suicide and addiction]

ADHDers are:

- 30% more likely to have ongoing employment issues,
- 5 times more likely to try to kill ourselves,
- 5 to 10 times more likely to experience alcohol addiction,
- at risk of dying younger (possibly by as many as 13 years).

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ADHD isn’t a superpower.

Image description: a burnt orange background with off-white text that says: "The ADHD superpower myth fetishises neurodivergent people, and leaves us without vital support."

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Bullshit suggestions for ADHDers:

- get a new notebook
- limit distractions
- just get organised!
- read [productivity book by neurotypical man]
- have you tried time management?
- make a routine
- try harder
- prioritise better
- stop procrastinating
- write a to-do list
- stop overthinking

You can’t assume someone’s orientation from the gender of their partner.

Whether a bisexual person is in a relationship with someone:

• of the same gender
• of another gender

They’re still bisexual.

Not heterosexual. Not a lesbian. Not ”batting for both teams”.

Bisexual.

#BiVisibilityDay

Write for the frazzled reader.

- Use short words/sentences
- Use clear headings
- One idea per paragraph
- Use lists
- Use bold font to highlight text
- Include plenty of blank space

Image description: text says: "Copywriting tip: Don't write for a focused, well-rested person sitting at a laptop."

You don’t (ever) have to know it all. 

You just have to start.

"Working with Ettie is a transformative experience filled with joy, thought-provoking insights, and unwavering support." 🧡

P.S. Got questions? Email me: Hello@FightingTalk.Uk

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Fighting Talk - work with me Please click the link to complete this form.

• a Substack full of practical tips: https://f.mtr.cool/lprtaemysw
• workplace training: https://f.mtr.cool/vwlvnesykx
• Bold Type (12-week course): https://f.mtr.cool/ndlikhzasv 
• one-to-one coaching: https://f.mtr.cool/oxmjflkciz

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I help brands turn “we care about inclusivity” into content that proves it.

How? By delivering... 

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Image description: I'm a white person with shoulder-length blonde hair, wearing a pale pink jumpsuit. I'm wearing red lipstick and grinning.

"Express one idea at a time. If you extend a sentence by adding subordinate clauses such as this one, which adds more information on to the first statement, requiring that the reader hold in their working memory both the information with which the sentence began, you put huge strain on your reader’s attention, which can cause feelings of stress and anxiety, and makes it increasingly unlikely that they will remember the information or take action as a result of it."

Accessible copy tip: say one thing at a time.

Moving onto a new idea? Start a new sentence.

Shorter sentences mean:

- less strain on your reader’s brain
- a better chance they’ll remember your message
- a higher chance they’ll act on it!

In other words, shorter sentences = more engaging content.

1. A service level agreement. If they email at 5pm, when will you reply? 48 hours? 1 week?

2. A clear email signature: “I work Mon-Thurs. My hours may differ from yours; please reply at a time that suits you.”

3. An out-of-office auto-reply: “thanks for emailing! I’ll reply within 3 working days.”

Friendly reminder: you don’t have to be available 24 hours, 7 days a week. 

Emails can wait.

To take the guilt out of replying "late" (read: more than 10 minutes), I use 3 things:

As a neurodivergent freelancer, everything feels urgent.

Like that Gmail notification.

(Before my brain even registers it, I’m already typing a response.)

Join my 12-week course on inclusive and accessible communication: https://f.mtr.cool/povfwlnciy

(Starts 23 September!)

Video description: I'm a white woman with blonde, tied-up hair and a pink and white striped shirt. Framed prints are hung on the wall behind me.

Stop selling inclusion like it's a discount sofa The poverty of the business case for inclusive and accessible communication

Read my full Substack post on this topic here:

But... plenty of budget holders still won’t see the value in inclusivity and accessibility.

So, you may need to speak in the language they value, like:

- attracting top talent
- sparking innovation
- reaching new markets
- reducing legal risk and expenses
- making a smart, future-proof investment

Burnt orange background with off-white text. Heading reads: "75% of consumers", with slightly smaller text reading: "report that a brand's DEI reputation influences their purchase decisions." Source: Brand Inclusion Index

Inclusion isn't something you do to make more money. It matters because:

- it reflects your mission/values
- it creates stronger workplaces
- we owe each other respect

ID: orange background with pale text: "75% of consumers report that a brand's DEI reputation influences their purchase decisions."

I'm a white woman with blonde, tied-up hair. I'm resting my chin on a stack of books about language and inclusivity, with a big grin on my face. Dark green and burnt orange text reads: "Bold Type starts in 2 weeks!"

This September, learn how to:

- Confidently create accessible content
- Reach/engage more people 
- Have the biggest possible impact

https://f.mtr.cool/btfhygrlai

ID: my chin rests on a stack of books about language/inclusivity. Text says: Bold Type starts in 2 weeks!

Me: I’ll just film a quick video.

My hair: have fun with that 🙃

Video description: a compilation of video snippets I’ve deleted, including deep sighs, messy hair, awkward pointing, and asking, “Is that on?” Dark green text reads: "The reality of filming social media content:"

Bold Type September 2025 Checkout page for Bold Type September 2025.

I've got 3 free places left.

So I’ve extended applications for solidarity spaces (free and reduced price places on the course, for people who don’t have access to employer funding) until Monday 8 September at 12pm BST.

Check out the website for more ⬇️

fightingtalk.thrivecart.com/bold-type-20...

3 free spaces left!

If you want to join us on a 12 week journey into inclusive and accessible communication, apply now for a spot.

fightingtalk.thrivecart.com/bold-type-20...

Image description: a polaroid-style photo of me, a white woman with blonde, tied-up hair. I'm pointing towards large, green and burnt-orange text that says: "Hi, I'm Ettie." At the bottom, text says: "Candid self-portrait studio."

"Working with Ettie is a transformative experience filled with joy, thought-provoking insights, and unwavering support." - Sulaiman R. Khan

Work with me — Fighting Talk both inclusive language and accessibility.

4. Coaching

1:1 support to develop your own solutions, plus practical advice and recommended resources (6 or 12 weeks)

fightingtalk.uk/work-with-et...

Work with me — Fighting Talk both inclusive language and accessibility.

3. Training workshops

Joyful, deeply practical, supportive sessions for your team:

fightingtalk.uk/work-with-et...

Work with me — Fighting Talk both inclusive language and accessibility.

2. Consultancy

"plug in" my support on any project or campaign

fightingtalk.uk/work-with-et...

Bold Type September 2025 Checkout page for Bold Type September 2025.

So, want your words to work better for more people? Here are 4 ways we can work together:

1. Group courses

Join my group programme! We have so much fun.

Bold Type is a 12-week course starting 23 September: fightingtalk.thrivecart.com/bold-type-20...

Bold Type September 2025 Checkout page for Bold Type September 2025.

Not with shaming or endless checklists, but with practical tools, encouragement, and space to practise.

Over the past 6+ years, I’ve delivered workshops and training sessions for brands like Decathlon, Girlguiding, Harrods, Vodafone, ON Running.

A polaroid-style photo of me, a white woman with blonde, tied-up hair. I'm pointing towards large, green and burnt-orange text that says: "Hi, I'm Ettie." At the bottom, text says: "Candid self-portrait studio."

I teach inclusive and accessible communication.

Which is a fancy way of saying:

I help you write, speak, and share ideas in ways that welcome more people in - without unintentionally shutting anyone out.