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Sam Duboff

@duboff.bsky.social

global head of spotify for artists, marketing & policy nyc

90 Followers  |  102 Following  |  15 Posts  |  Joined: 28.09.2024  |  1.5227

Latest posts by duboff.bsky.social on Bluesky

in this case (the most high profile law enforcement case i'm aware of), the prosecutors looked at all royalties received by the bad actor. you only receive royalties if artificial streams _aren't_ detected β€” the service that isn't paying the bad actor is the one that detected the activity.

04.12.2025 18:37 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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Artificial Streaming – Spotify for Artists All you need to know about artificial streaming

you can learn more about our investments to protect against artificial streaming here: artists.spotify.com/artificial-s...

and a helpful recent example here: musically.com/2024/09/12/s...

04.12.2025 17:31 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

my only request is: spotify pays out about a third of global streaming revenue β€” but typically represents more than 50% of indie artists' streaming revenue (like yourself). my hope would be as much time could be spent analyzing that (why we overindex on indie payouts) as per-stream calculations.

04.12.2025 17:30 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

i totally respect that and appreciate the conversation. i replied b/c i really appreciate your transparency sharing your royalties by service and wish more artists did that.

04.12.2025 17:30 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

spotify β€” and every other streaming service β€” pays ~2/3 of revenue back to rightsholders. (of that $10B+ paid out per year, 50% goes to indies, much more than other services.) with the one third we keep, we reinvest in things we hope will grow our business, which then grows the royalty pool.

04.12.2025 15:07 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 2    πŸ“Œ 0
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Track monetization eligibility - Spotify

no i wouldn't! spotify doesn't make any money from the track monetization rules β€”Β 0.5% of streams are of songs below the threshold, and payouts to the other 99.5% of streams are increased by 0.5%.

more here: support.spotify.com/us/artists/a...

04.12.2025 15:07 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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The Truth About Streaming Payouts Take a closer look at the actual math behind real music royalties.

per stream rate just tells you how many "avg streams per subscriber" a service has. b/c spotify has built the most engaging service where users stream up to 4x more, per stream rate is lower, but retention/acquisition is higher and we grow royalties faster.

spotifynews.substack.com/p/the-truth-...

04.12.2025 01:10 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 2    πŸ“Œ 0

congrats on all the streams, and i really appreciate the transparency!

i get why "per stream rate" feels intuitive β€” but the lower "per stream rate" on spotify is actually part of the reason why we're able to pay out more than other services (more than 50% of total royalties in your case).

04.12.2025 01:10 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 3    πŸ“Œ 2
I asked a Spotify Exec about low royalty rates, fake streams, viral Snoop Dogg video and more
YouTube video by Kato On The Track I asked a Spotify Exec about low royalty rates, fake streams, viral Snoop Dogg video and more

had a great, open conversation with kato the producer on all sorts of thorny and important music industry topics. really appreciated his thoughtful questions and critiques. www.youtube.com/watch?v=8Pi8...

18.03.2025 14:30 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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On Our $10 Billion Milestone and a Decade of Getting the World to Value Music β€” Spotify In 2014, the music industry reached a low point when global recorded music revenues hit $13 billion. Spotify’s annual contribution at the time was around $1 billion, with around 15 million paying subs...

we shared a big milestone today: in 2024, spotify paid out $10B+ to the music industry. when i started at spotify 6 years ago, that seemed like an impossible goal ... let alone 10 years ago when global recorded revenues reached an all-time low due to piracy.

newsroom.spotify.com/2025-01-28/o...

28.01.2025 16:02 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

books: good material, long island compromise

pods: pivot, served, the town, the new music business, popcast deluxe

31.12.2024 17:36 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

2024 faves β€”

movies: wicked, challengers, a real pain, babygirl, nickel boys, its whats inside, the idea of you, we live in time, emilia perez

tv: nobody wants this, presumed innocent, the diplomat, hacks, ripley, shrinking

31.12.2024 17:36 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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The 2024 Spotify for Artists Recap – Spotify for Artists Get more out of Spotify with tools & tips for artists and their teams.

it's been a busy 2024 for us! artists.spotify.com/blog/your-20...

19.12.2024 19:01 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Spotify for Artists Marketing Awards – Spotify for Artists The Spotify for Artists Marketing Awards are end-of-year, data-driven awards to celebrate the teams behind the most impactful new release marketing of 2024.

this year, we're introducing new year-end awards, celebrating the artists & music marketers who best leveraged #spotifyforartists tools over the past year (based on data). check out the categories & we'll be announcing winners over the next two weeks.

artists.spotify.com/spotify-for-...

09.12.2024 19:12 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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can't think of a more appropriate first bluesky tweet than my #spotifywrapped results. another year of taylor swift and @pivotpod.bsky.social at the top, no surprise!

04.12.2024 15:27 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

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