Hannah Fisher

Makes me want to create a post addendum of some kind that can be re-used by anyone who cares about this type of thing. (You should care about this type of thing)

solid foundation for Walker to scale.

🚜✨ Just launched another web package for Walker Excavation.

Old site = spam magnet.
New site = 0 spam, 5+ real applicants, 3 business inquiries, and already outranking competitors on Google and in AI search within the first month.

When your website works, your business grows. This one’s now a

Even the best marketing plan will fall flat if your website can’t keep up.
Speed, quality, and strategy all suffer without the right web partner.
What does a strong partnership actually look like? https://hard-refresh.com/strong-web-partnerships-stronger-marketing-results/

Will someone explain Skylight to me???

Nothing better than computers and coffee 🤓

hard-refresh.com

https://hard-refresh.com/accessible-sites-rank-better-in-ai-search/

Web accessibility used to be a moral choice—a way to support people using assistive tech. Now it’s what makes your site legible to AI and favored by search. Accessibility isn’t optional anymore—it’s the foundation of visibility. Read more:

Up early on a Monday, scouring Reddit for any info on social media indexing and how it's impacting SEO strategy for marketers - anyone on Bsky have something to share with me??

LLM Consistency Testing Project (for science!) Volunteer here to help Rand and co. test the consistency of AI tools

If 100 people ask ChatGPT the same question, how many different answers will they get? 🤔

Drives me bananas there's no good data about this.

So... let's do it ourselves. Volunteer to help out here: forms.gle/xHuGQcBSPqX7...

place I call my home, and made a small pledge to myself to do better for this land like it’s first people did.

My team and I observed Indigenous People’s Day on Monday. Personally, I took most of the day off and carved out some time to visit Lincoln Park in West Seattle - a place that used to belong to the Duwamish (dxʷdəwʔabš) people. I took a moment to sit in the sun, feel the gratitude I have for the

AI search isn’t coming. It’s here.
Back in April, I realized it would reshape how every brand gets found online. So I dove in, rebuilt our processes, and made sure Hard Refresh could help clients stay visible in the next generation of search.
We’re now seeing every site we launch outperform

Ever wondered how to start when you just need a quick website for your new idea?
We’ve shared this advice with countless first-time builders over the years.
Here’s the full breakdown: https://hard-refresh.com/how-to-build-your-first-website/

ewe

hot take: what if shaming people for using AI because of its environmental impact is actually slowing down climate solutions? Instead, we should be encouraging our peers to get really, really good at using this tech to make more progress, faster. I could do a ted talk on this, I swear.
#ai #climate

read more in our latest blog post on web partnerships (if you're a CMO, this one is for you!) hard-refresh.com/strong-web-p...

Look at your last 3 campaigns.

– Did web delays block progress?

– Does the site reflect your strategy?

– Is your analytics setup clean and actionable?

If not, you’ve got a web ops issue.

Strong partners:

– Create reusable systems

– Clean up your analytics

– Let your team focus on creative work

You get better rollouts *and* smarter decisions upstream.

It’s not just about outsourcing tasks.

A great web partner:

– Builds for scale, not just speed

– Speaks marketing fluently

– Cares about long-term performance

Here’s how to spot one ⬇

Even the best marketing plan will fall flat if your website can’t keep up.
Speed, quality, and strategy all suffer without the right web partner.
What does a strong partnership actually look like?

A giant plume of smoke, carried away by northward winds, blocking the sunset. It’s skies like these that motivate me. We shouldn’t have to live in a world that’s burning, and there’s still time to fix our future 🤞

Read more in our latest blog post: hard-refresh.com/want-an-easy...

Now if you'll excuse me.. I need to go put together a FAQ page for Hard Refresh 😆 #doasIsaynotasIdo

FAQs also feed your content calendar.

Each question can become:
• A LinkedIn post
• A short video
• A carousel
• A client conversation starter

Start with what people are already asking! Easy!

That last point matters.

If your FAQ only loads after someone clicks a toggle, AI tools might miss it.
Make sure the content is present in the source code.

If it’s in the HTML, it can be found—even if it's hidden visually. Your developer will know what I'm talking about ;)

AI tools like ChatGPT and Perplexity often surface info from structured, trusted content. That includes FAQs.

To get indexed:
• Use real questions
• Write clear, direct answers
• Include links
• Keep content in your HTML, even if hidden in toggles

Most brands overlook their FAQ page. But in the era of AI search, it's one of the easiest places to boost visibility.
🧠 If you're updating your site for ChatGPT-style tools, start here.

More in the next post 👇

Repackage what you’ve already made!
One post, one insight, one 60-sec video — reformatted to show up where it matters - the places your audience hangs out!
Modern SEO isn’t a rewrite.
It’s a remix.
And that’s good news for teams who’ve already put in the work.
🤓

...and that’s okay.
Today’s visibility signals include:
→ Bookmarked or saved content
→ Showing up in zero-click results
→ Good, old fashioned, “I’ve been seeing your stuff around” talk
These signals don’t always show up in Google Analytics — but they mean it’s working.
So what should you do next?