Sam Higgins's Avatar

Sam Higgins

@samhiggins.bsky.social

Marketing leader with 15+ years experience in ecom and retail. Scaled an ecom startup to acquisition, spent over £15m on Google ads. Reading, writing and chatting about anything digital, BI, product, growth or AI.

137 Followers  |  314 Following  |  22 Posts  |  Joined: 15.11.2024  |  1.777

Latest posts by samhiggins.bsky.social on Bluesky

For the data folk out there doing all the thankless work that keep companies afloat:

- cleaning dirty data
- maintaining leaky pipes
- building out dashboards so ppl can export to Excel
- explaining why reports don't match, etc etc

I see you. I appreciate you. You are better than any AI tool.

10.12.2025 20:57 — 👍 28    🔁 4    💬 1    📌 0

Looks great Mike, going to install and have a play with the free version today.

10.09.2025 14:40 — 👍 0    🔁 0    💬 0    📌 0

What AI tools are you subscribed to? What does your current stack look like?

I've got licence plus subscription for ChatGPT, Replit and keep about $10 of credits in Open AI for anything I want to do API side although thinking of trading Replit out for Cursor...

#ai #growth #marketing #product

10.09.2025 13:53 — 👍 1    🔁 0    💬 1    📌 0

Go Substack 📈

Would be interesting to see the other end of this chart, the biggest drops, or the performance of the previous years top 10 .

23.01.2025 09:08 — 👍 0    🔁 0    💬 0    📌 0

Haha yeah very true, that intrinsic curiosity is something found in all decent SEOs.

Yeah that's a really good point. If it's templated structure it's likely an engineers job, if it's the variable part (that the CMS likely handles) probably the content manager/SEO 👌

17.01.2025 15:42 — 👍 1    🔁 0    💬 0    📌 0

I was surprised to see what looks like fairly basic recommendations from a ScreamingFrog style audit under the technical banner on an audit, so just wondered what the take is on where these things sit.

17.01.2025 15:33 — 👍 1    🔁 0    💬 1    📌 0

Yeah I was talking hypothetical I guess, but you're right. Person would be updating on-page off the back of some direction from an SEO/agency.

Agreed - data eng definitely plays a part too. Plus potentially API/devops from the crawl analysis side of actions.

17.01.2025 15:31 — 👍 1    🔁 0    💬 1    📌 0

What do you class as Technical SEO?

I've seen meta, schema, internal linking recommendations on audits but for me this is CMS, on-page. Team should be able to self serve on this.

I think my definition of tech SEO is anything that's going to require a code deployment or some structural changes.

17.01.2025 15:22 — 👍 1    🔁 0    💬 1    📌 0
Post image

When I try to log into admin tools, but I am logged into the wrong account. The robots are very kind.

11.12.2024 04:56 — 👍 11    🔁 1    💬 1    📌 0

All I want for Christmas is the Cmd + K swap chat shortcut in Teams 🎅

09.12.2024 10:53 — 👍 1    🔁 0    💬 0    📌 0

Nice one, will give them a spin tomorrow

04.12.2024 20:18 — 👍 1    🔁 0    💬 0    📌 0

Haha nice, makes sense. I had a bet once with a friend to listen to Baker Street on repeat for 4 hours and wondered if that was training for a similar situation.

Got a public playlist for your lofi tunes?

04.12.2024 20:16 — 👍 1    🔁 0    💬 1    📌 0

Teenage dirtbag at #5 with that many minutes played is inspirational

04.12.2024 19:37 — 👍 1    🔁 0    💬 1    📌 0

Haha yeah, he just sorta chomped with excitement! Did make sure he got his own little treat 🐶

01.12.2024 10:36 — 👍 2    🔁 0    💬 0    📌 0
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He’s a fan of day one 👌

01.12.2024 10:32 — 👍 1    🔁 0    💬 0    📌 0
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Dexter’s reaction to the first day of advent 🎅 🐶🌭

@brewdogofficial.bsky.social

01.12.2024 10:28 — 👍 8    🔁 1    💬 2    📌 0

Same, got a link?

27.11.2024 21:43 — 👍 2    🔁 0    💬 1    📌 0
My Spotify Play History

Exported my Spotify data and imported to
@supabase.com

Made a quick UI with Vue JS

Publishing it for my musical taste of the last 15 years to be judged 🥲

Let me know if you find an artist we both listen to and shout if you want the git repo to use with your data ✌️

spotifyplayhistory.netlify.app

27.11.2024 20:53 — 👍 0    🔁 0    💬 0    📌 0
Preview
Elevate Your Marketing Dashboard: How to Impress the CEO, CRO, and CFO A Pro-Active Data Snapshot Can Help Everyone Focus on What Really Matters

Really interesting read and resource here from Carilu Dietrich.

What and how are you reporting key metrics and progress vs forecasts to the wider team on a weekly basis?

Full article:
www.carilu.com/p/elevate-yo...

Substack profile: substack.com/@carilu

#digital #seo #sem #ppc #cro

27.11.2024 18:22 — 👍 3    🔁 0    💬 0    📌 0

Hey 👋

25.11.2024 12:47 — 👍 0    🔁 0    💬 0    📌 0

Got cold called via Teams today... is this a new thing? 👀

20.11.2024 17:05 — 👍 0    🔁 0    💬 1    📌 0

Hey new followers 👋 Does anybody have any decent CRM starter packs or follow recommendations? #crm #digitalmarketing #ecom

20.11.2024 09:51 — 👍 0    🔁 0    💬 1    📌 0

Ah nice, totally missed this, will give it a go 👌

19.11.2024 14:20 — 👍 1    🔁 0    💬 0    📌 0

Installed it and have it running but not feeling like I’m getting anywhere near the most out of it. What are your favourite commands?

19.11.2024 06:55 — 👍 1    🔁 0    💬 2    📌 0

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