YouTube video by Paid Media Pros Facebook Ad Attribution Models

Facebook Ads allows you to customize your attribution settings to make sure what you see in the platform is as close to your CRM as possible. In this video, Michelle shows you where those settings live and talks about how you can view the performance for different models. >> youtu.be/h64xcGvcv7I

YouTube video by Paid Media Pros Facebook Ads Creative Hub

We love using Facebook's Creative Hub to make sure our ads look as best as possible in all placements before a campaign goes live. In today's video, Joe walks through the entire tool and shows you how to implement your ad mockups to any ad set. >> youtu.be/oJ-NZxNMJ3U

YouTube video by Paid Media Pros Facebook Collection Ads

Collection Ads might take a little extra time to setup, but they can be greatly appealing for your potential customers. In today's video, Michelle shows you what Collection Ads are and talks about how you can customize them for any account you're working on. >> youtu.be/ye6wTJFPs28

YouTube video by Paid Media Pros Google Ads Search Term Word Performance

Sometimes it’s helpful to look at how individual words perform rather than entire phrases. A new feature in the Google Ads interface lets you do just that. In today's video, Michelle shows you where this new feature lives and talks about how you can use it in your accounts. youtu.be/R5tSdwJ_FAk

YouTube video by Paid Media Pros SMS Verification for Meta Ads Instant Forms

Meta Ads now offers SMS verification for advertisers using instant forms. Joe will show you how to set it up and talk through when they'll actually show up to ad viewers in today's video. >> youtu.be/zQir_VnfZEM

YouTube video by Paid Media Pros Google Ads New Demand Gen Video Tool

Very soon, Google Ads will start automatically creating and adding video ads to any Demand Gen ad group running image only ads. In today's video, Joe talks about when this change is taking place and how you can turn off the setting. >> youtu.be/2I4udwL7Ea4

YouTube video by Paid Media Pros Google Ads Investment Strategies

Google Ads is rolling out a new feature called Recommended Investment Strategies. This feature is designed to help advertisers understand how an increase in spending could impact budget capped campaigns over a short period of time. Learn about it in today's video. >> youtu.be/Q-Ac1AiJlV8

YouTube video by Paid Media Pros Google Ads Smart Bidding Exploration

Google recently released a new feature for TROAS bidding called Smart Bidding Exploration. In today's video, Michelle walks you through what Smart Bidding Exploration is and talks about if and when you should use it in your account. >> youtu.be/6WlJGksZCCc

YouTube video by Paid Media Pros Disney Campaign Manager Fall 2025

In today's video, Joe gives an updated run through of how to set up a campaign in Disney's Campaign Manager. >> youtu.be/NLH0XNJAWR0

YouTube video by Paid Media Pros Google Call Ads Are Going Away

Google's Call Ads are going away. Learn the timeline of when the changes are going to take place and what solutions you'll have to push phone calls in the future. Joe recaps the update in today's video. >> youtu.be/PhlJj1z0QSk

YouTube video by Paid Media Pros Teads Ads Overview (formerly Outbrain Ads)

Outbrain Ads merged with Teads years ago. In today's video, Joe created an update of what's changed since then so you can decide if it's worth testing out for your brand. He'll walk through both the "smart" and manual campaign setups. >> youtu.be/8FFX4D5fMmM

YouTube video by Paid Media Pros Google Ads in AI Overviews

In today's video, Michelle shows you how ads can appear alongside AI Overviews and discusses the settings you need to leverage to end up in each placement. >> youtu.be/4Ff1TkQq9ac

YouTube video by Paid Media Pros Google Ads Performance Max Placement Exclusions

Performance Max campaigns now give you better control on which placements your ads can show. In today's video, Michelle shows you how to review where your ads are currently showing and how to control the placements you show on in the future. >> youtu.be/Y1XF-oTDRUA

YouTube video by Paid Media Pros Google YouTube Shorts Ads Campaigns

There are several ways advertisers can run ads on YouTube Shorts. And not every campaign that can run YouTube Shorts ads allows you to create a dedicated campaign for just Shorts. This video will tell you where Shorts Ads can appear and which campaign types place ads on Shorts. youtu.be/Q7xUEI826qM

Customer match audiences for Microsoft Ads differ slightly than Google Ads. In today's video, Joe walks through the template, talks about the limitations, and shows you how to add them to your ad groups for targeting or exclusions. >> youtu.be/WQN5pQhb5E

YouTube video by Paid Media Pros Google Ads Demand Gen Asset Experiments

Google recently released a new experiment type to help give advertisers more control over asset testing. In today's video, Michelle runs through how to setup a Demand Gen Asset Campaign Experiment and shows you how to get one running in your account. >> youtu.be/TVDk5baCXsE

YouTube video by Paid Media Pros Google Ads AI Max Locations of Interest

In today's video, Michelle recaps existing location controls, talks about how Locations of Interest for AI Max are different, then shows you how to apply them and see if they're performing well. >> youtu.be/HozW85Avfhg

YouTube video by Paid Media Pros Google Ads Search Partner Network Placement Report

Google recently announced a placement report for the Search Partner Network. In today's video, Joe talks about what the Search Partner Network is. Then he'll show you where this report exists and what you can and cannot see to help determine the value of Search Partners. >> youtu.be/dT2yNoPbCQw

YouTube video by Paid Media Pros Microsoft Ads Impression Based Remarketing Aug 2025

This month Microsoft Ads announced some enhancements to impression-based remarketing. Joe will show you what they are in today's video. >> youtu.be/U9d7eUdFpuo

YouTube video by Paid Media Pros Google Ads AI Max Campaign Experiments

With Google Campaign Experiments, you can set up an A/B test of AI Max for Search in your existing campaigns before rolling it out. In today's video, Michelle walks you through how to set up those experiments and talk about some things you should keep an eye out for. >> youtu.be/mkibhez4DMk

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YouTube video by Paid Media Pros Google Ads Lookalike Audiences

In #GoogleAds, lookalike audiences are only available for Demand Gen campaigns. In today's video, Michelle talks about how lookalikes work and what the limitations are before you consider testing them in your accounts. >> youtu.be/IJbwiI_iOnU

YouTube video by Paid Media Pros Google Ads Channel Performance Report for Performance Max Campaigns

The channel performance report gives advertisers visual information on which campaign types are using the most spend in their Performance Max campaigns. Joe will show you where this report lives and what data you can gather from it in the latest Paid Media Pros video. >> youtu.be/2euO2oYfcNE

YouTube video by Paid Media Pros Updated Reporting for Google Ads Responsive Search Ads

We now have better reporting for #GoogleAds responsive search ads. In today's video, Michelle walks through what's changed and how we can use this new information to better optimize our ads going forward. >> youtu.be/L9jeZvHS-rE

YouTube video by Paid Media Pros Google Ads Business Information Assets

Business Information assets are a form of ad extensions in Google Ads that may not appear in your account right away. There are a few requirements needed in order to have these show up alongside your search ads. Learn all about them in today's video. youtu.be/8nmnC9GfUUc

YouTube video by Paid Media Pros We Turned off Branded Search - Here's What Happened

In today's video, Michelle walks you through an experience we had with a client that turned off branded search. She talks about why we ran the test, the actions we took, shows the results, and discusses how our strategies changed based on the outcome. >> youtu.be/KJaBMoyk0Ws

YouTube video by Paid Media Pros Improving Lead Quality From Performance Max

In today's video, Michelle covers 4 tactics we've seen help improve lead quality from Performance Max to make this campaign type usable for more lead gen accounts. >> youtu.be/FblBQVNPw_M

YouTube video by Paid Media Pros How to Import Meta Campaigns into Reddit Ads

Importing Meta campaigns into Reddit Ads will save you time, but there are some clear limitations to the feature. Today's video will show you which objectives can be imported, which post types can be imported, and what else you will need to complete before campaigns can launch. youtu.be/wWAWhF9Ji_4

YouTube video by Paid Media Pros Google AI Max for Search

AI Max is officially rolling out and may already be in your accounts. But what is AI Max and should you use it? In today's video, Michelle covers what AI Max for Search is, what it isn't, and how the features could be used in your accounts. >> youtu.be/_eGOKwr-Buo

YouTube video by Paid Media Pros Promoting Phone Calls with Meta Ads

There are two main ways to push phone call actions with Meta Ads. You can make it the only CTA a user sees or just have it as an add-on to a current ad. In today's video, Joe walks through both of these setups so you can choose which route is best for you. >> youtu.be/qpeDBbFSzW4