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Brad Ross

@bradrosscomms.bsky.social

Former City of Toronto and TTC comms head, now at bradross.ca

162 Followers  |  182 Following  |  31 Posts  |  Joined: 09.02.2024  |  1.8351

Latest posts by bradrosscomms.bsky.social on Bluesky

6. The government has been getting a massive bye for years, receiving unwitting cover from the OPP and traffic reporters who've been co-opted into doing the explaining for them. Time to step up MTO.

Own it.

Explain it.

Be accountable.

It’s your highway.

END

27.05.2025 21:53 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

5. Instead, drivers rely on Waze and other apps - crowd-sourced by fellow (distracted!) hostages - to stay informed.

27.05.2025 21:53 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

4. If you’ve ever been stuck in traffic on a 400-series highway due to a crash, stalled car, construction, whatever, ask yourself this: have you ever heard the Ontario Ministry of Transposition, whose highway it is, explain, apologize, or commit to doing better? Me either.

27.05.2025 21:53 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

3. I have the scars to prove communicating, not shifting blame, was our priority. The β€œwhy” was always made clear, but frustrated commuters rarely care.

27.05.2025 21:53 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

2. The TTC wore every delay, regardless of cause - frequently apologizing even if not at fault. Many delays on public transit systems are fully outside an agency’s control.

27.05.2025 21:53 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

1. When I headed up comms at the TTC, it was a priority to communicate every single delay affecting commuters, explaining why, where, what, and an approximate ETA for resolution.

27.05.2025 21:53 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

He then went on to become the bassist and keyboardist for the legendary rock band Led
Zeppelin

26.05.2025 16:56 β€” πŸ‘ 15    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
We're headed for the Perfect Political Storm in Ottawa and Washington
YouTube video by Dave Trafford We're headed for the Perfect Political Storm in Ottawa and Washington

Now & Next is back for 2025 & what will be a wild year for news.
Bob Reid & @bradrosscomms.bsky.social @lcbroadhead.bsky.social @davetrafford.bsky.social

youtu.be/Al_QN3NkL3M?...

17.01.2025 17:46 β€” πŸ‘ 0    πŸ” 2    πŸ’¬ 0    πŸ“Œ 0
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Troller-in-chief mocks a friend.

New β€œHOT Takes” is now live.

open.substack.com/pub/bradross...

13.12.2024 14:53 β€” πŸ‘ 4    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Mayor-elect Trump is a common troll

10.12.2024 17:02 β€” πŸ‘ 5    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Laverne. Safety first (apparently it’s hunting season)

09.12.2024 22:14 β€” πŸ‘ 4    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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In this week’s β€œHOT Takes” - how the Toronto Public Library got it right - it’s comms team and leadership team open.substack.com/pub/bradross...

06.12.2024 16:31 β€” πŸ‘ 3    πŸ” 1    πŸ’¬ 1    πŸ“Œ 0

Have a listen to our pod. Lots of issues - even more opinions - and some good laughs. @bradrosscomms.bsky.social Bob Reid, @femwriter.bsky.social @davetrafford.bsky.social

05.12.2024 22:12 β€” πŸ‘ 3    πŸ” 2    πŸ’¬ 0    πŸ“Œ 0

What did one Crosstown project manager say to another Crosstown project manager?

Who are you?

02.12.2024 20:03 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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#booksky

01.12.2024 02:05 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Preview
Jaguar's "RAWR!" morphs into a "huh?" The launch of the British carmaker's rebrand left many scratching their heads. Add the obvious lack of any PR considerations, and Jaguar finds themselves a big mess of a miss.

New β€œHOT Takes” is up

open.substack.com/pub/bradross...

30.11.2024 23:17 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

OnlyFans is no. 69 on the list. Twelve-year-old me is still laughing

29.11.2024 19:23 β€” πŸ‘ 8    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

@caseynewton.bsky.social Making OnlyFans no. 69 in your list made my morning

29.11.2024 15:48 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Pet peeve alert: it’s daylight saving time, not savings - it’s neither plural nor a bank. Thx

28.11.2024 02:38 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
Post image 26.11.2024 13:40 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

It’s bananas.

22.11.2024 16:22 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
Preview
A rat’s case for reputation over image Those outside the communications or strategic planning world will sometimes conflate strategy and tactics, which got me to thinking about how others, including those in the comms world, conflate reput...

open.substack.com/pub/bradross...

Are squirrels really just rats with good PR? A rat weighs in on reputation vs image.

22.11.2024 16:21 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

β€œWho’s this clown?” is a brilliant insult because a) it implies they're a clown and b) not even one of the better-known clowns.
- Cohen Edenfield

21.11.2024 21:44 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

It’s beyond bonkers, it’s bananas!

20.11.2024 18:31 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Old MacDonald tapped for Agriculture Secretary

19.11.2024 22:22 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Rent-free. I think that should change.

19.11.2024 19:10 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Post image 18.11.2024 22:20 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Do it! Feelings vs solution-oriented these days πŸ˜‚

16.11.2024 22:19 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Area Asshole eats shit

14.11.2024 20:37 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Life is short, like Fonzie here. Sometime you just gotta stop and drink the creek water.

13.11.2024 12:58 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

@bradrosscomms is following 19 prominent accounts