Brad Ross

6. The government has been getting a massive bye for years, receiving unwitting cover from the OPP and traffic reporters who've been co-opted into doing the explaining for them. Time to step up MTO.

Own it.

Explain it.

Be accountable.

It’s your highway.

END

5. Instead, drivers rely on Waze and other apps - crowd-sourced by fellow (distracted!) hostages - to stay informed.

4. If you’ve ever been stuck in traffic on a 400-series highway due to a crash, stalled car, construction, whatever, ask yourself this: have you ever heard the Ontario Ministry of Transposition, whose highway it is, explain, apologize, or commit to doing better? Me either.

3. I have the scars to prove communicating, not shifting blame, was our priority. The “why” was always made clear, but frustrated commuters rarely care.

2. The TTC wore every delay, regardless of cause - frequently apologizing even if not at fault. Many delays on public transit systems are fully outside an agency’s control.

1. When I headed up comms at the TTC, it was a priority to communicate every single delay affecting commuters, explaining why, where, what, and an approximate ETA for resolution.

He then went on to become the bassist and keyboardist for the legendary rock band Led
Zeppelin

YouTube video by Dave Trafford We're headed for the Perfect Political Storm in Ottawa and Washington

Now & Next is back for 2025 & what will be a wild year for news.
Bob Reid & @bradrosscomms.bsky.social @lcbroadhead.bsky.social @davetrafford.bsky.social

youtu.be/Al_QN3NkL3M?...

Troller-in-chief mocks a friend.

New “HOT Takes” is now live.

open.substack.com/pub/bradross...

Mayor-elect Trump is a common troll

Laverne. Safety first (apparently it’s hunting season)

In this week’s “HOT Takes” - how the Toronto Public Library got it right - it’s comms team and leadership team open.substack.com/pub/bradross...

Have a listen to our pod. Lots of issues - even more opinions - and some good laughs. @bradrosscomms.bsky.social Bob Reid, @femwriter.bsky.social @davetrafford.bsky.social

What did one Crosstown project manager say to another Crosstown project manager?

Who are you?

#booksky

Jaguar's "RAWR!" morphs into a "huh?" The launch of the British carmaker's rebrand left many scratching their heads. Add the obvious lack of any PR considerations, and Jaguar finds themselves a big mess of a miss.

New “HOT Takes” is up

open.substack.com/pub/bradross...

OnlyFans is no. 69 on the list. Twelve-year-old me is still laughing

@caseynewton.bsky.social Making OnlyFans no. 69 in your list made my morning

Pet peeve alert: it’s daylight saving time, not savings - it’s neither plural nor a bank. Thx

It’s bananas.

A rat’s case for reputation over image Those outside the communications or strategic planning world will sometimes conflate strategy and tactics, which got me to thinking about how others, including those in the comms world, conflate reput...

open.substack.com/pub/bradross...

Are squirrels really just rats with good PR? A rat weighs in on reputation vs image.

“Who’s this clown?” is a brilliant insult because a) it implies they're a clown and b) not even one of the better-known clowns.
- Cohen Edenfield

It’s beyond bonkers, it’s bananas!

Old MacDonald tapped for Agriculture Secretary

Rent-free. I think that should change.

Do it! Feelings vs solution-oriented these days 😂

Area Asshole eats shit

Life is short, like Fonzie here. Sometime you just gotta stop and drink the creek water.