Matt Giaro

lesson=never use ai without (fact) checking :)

Make it about the reader:

- Talk about their problems
- Be entertaining
- Show empathy

Altruism goes a long way.

that's why i stopped chasing new releases and only read classics LOL

The only way to learn is to fail.

Fail more often.

My metrics (in order):
1. Lifestyle
2. Fulfilment
3. Revenue
4. Email subs
5. All the other vanity crap.

I stopped looking at open rates long time ago – haha

CMD+F: "Unsubscribe"

That's solid :)

Thx for the share :)

Thx Dylan :)
Yes, I've been posting since November 2021.

A common writing mistake:

Trying to please everyone.

Do this and your content will sound flat & boring.

Instead:

- Be authentic in expressing your ideas.
- Identify and write for your target audience.
- Embrace your unique style and perspective.

It’s okay to make enemies.

That's a wrap.

If this was helpful, you know the drill.

1- Share the first post.

2- Follow me for more content creation tips

3- If you're really motivated, join my daily emails

As a result:

I got free exposure to 20k+ subscribers.

Some of them opted into my list (and bought products)

WWAI wasn't the only publication I collaborated with.

Bottom line: Keep publishing, opportunities will show up.

4/ COLLABORATIONS

The more content you create, the more you increase the likelihood of getting noticed by the big dogs.

My work got noticed by folks like @nicolascole77.bsky.social

I wrote 2 guest posts for the awesome Write With AI Substack...

3/ SEO

Don't get mad at me.

But when you write an article that ranks for SEO, you'll get hundreds of people seeing your content each day.

Focus on low-competition keywords.

Promote your lead magnet in those articles and watch your list grow on autopilot.

2/ SPONSORSHIPS

More and more people want to monetize their newsletters.

And they'd happily feature your newsletter in exchange for a fee.

So find other creators in the same niche and pay them to feature your newsletter.

1/ REPURPOSE YOUR CONTENT

I started with content on Facebook and YouTube,

But I didn't get any traction.

So I turned that content into Medium articles.

Those took off in 3 weeks.

The takeaway?

Use content you already have and try different platforms.

It took me 4 years to go from 0 → 5,034 email subscribers.

86% of my growth happened within the last 8 months.

Here are my 4 best list-building strategies:

🫡

I dream of a platform that only surfaces content that is relevant. Not necessarily time-bound.

Makes sense if you only send one or two broadcasts a week
Doesn’t make sense in the case you do daily (like I do)

The greatest breakthroughs are born with tight runways

Wishing you all the best my friend

Followers don’t mean fans
Fans don’t mean client

Thanks for your honesty, Dago

Clear > Clever

You get bonus points if there’s a problem people are willing to pay for to get solved

Fun
Clear
Simple
Leveraged
Lightweight

Much more easier to get inspired when you follow your curiosity :)

Promote yourself
Because nobody’s going to do it for you

The internet does not reward hard work. only smart one :)

Sometimes failing at is the best way to discover what works for ya