Dr. Olga Rauhut Kompaniets

My humble contribution to the northern lights flood 😂 from Lund of course, just outside our place 🇸🇪
A little green, nothing dramatic, but I assume it counts anyhow
Meanwhile, the most colourful show happened yesterday… when they saw aurora even on Madeira! And I was too lazy to go outside. Classic!

A historic moment for Swedish wine at the Nobel Banquet🍷

For the first time ever, Swedish wine was served at the Nobel festivities, sourced from Kullabergs Vingård, Skåne.

A big moment for Swedish gastronomy, and a very exciting one🍷🇸🇪

Creating the Elgar Encyclopedia of City and Place Branding Joins us as we take a look behind the scenes, the process of creating the Elgar Encyclopedia of City and Place Branding.

Happy to share that my Q&A with the editors of the Elgar Encyclopedia of City and Place Branding is now published on The Place Brand Observer.

This volume is a great example of collaboration in place branding field.
@elgarpublishing.bsky.social

placebrandobserver.com/creating-elg...

We had a great day in Varberg, wrapping up the FramHall project - a journey all about shaping the future places of Halland.

Over the past year, the project explored foresight methods to strengthen long-term sustainable place development.

Read more about FramHall: www.ri.se/en/expertise...

The Blood Moon this evening, Lund edition 🇸🇪

Congratulations Annmarie! All the best in your new position!

Nice IKEA commercial this summer! 🤩 Almost at the every busstop in Lund, Sweden.
Bra jobbat IKEA!👏

Elgar Encyclopedia of City and Place Branding ‘The Elgar Encyclopedia of City and Place Branding is a must-read for anyone interested in the field of place branding. It covers an extensive number of relevant topics, written by an impressive numbe...

The Elgar Encyclopedia of City and Place Branding is published!
Two entries are mine - Food tourism (together with Stuart Reid) & Wine tourism, highlighting the role of local food, wine, and culture in strengthening place brands

@elgarpublishing.bsky.social

www.e-elgar.com/shop/gbp/elg...

The most common travel scams in 9 global cities Common travel scams vary by city, with travel agency and taxi problems comprising the majority of reported cases in many places, according to a report.

As tourism rebounds, rising fraud in major cities is hitting more than travelers’ wallets, it damages city reputation, erode trust and harm a brand.
Cities must act, with stronger enforcement, clear public awareness, and stronger city governance
www-cnbc-com.cdn.ampproject.org/c/s/www.cnbc...

The new book ”2075 – Future(s) of Food Tourism” is out!
In our chapter Stuart Reid and I explore future food tourism in Skåne, Sweden, looking at climate change, localness, and slow, small-scale food and wine tourism.
www.channelviewpublications.com/page/detail/...

And we did it!
Did you miss the live-streaming? You can watch the recording on the Malaysia GBC’s YouTube channel: www.youtube.com/watch?v=Xm7s...

Great to guest lecture again this spring in Dr. Roberto Bruni’s place branding course at the University of Cassino and Southern Lazio. We explored Sweden through history, culture, food, literature, and even generative AI. Always a pleasure to connect with curious minds. Looking forward to next time!

Japanese airport given full Hello Kitty rebrand for World Expo 2025 | CNN Oita, a scenic region known for its natural hot springs on the Japanese island of Kyushu, has recently renamed its air hub Oita Hello Kitty Airport to lure fans and tourists.

www.cnn.com/2025/04/17/t...

There is always something special with rebranding. An airport in Japan has recently renamed ”its air hub Oita Hello Kitty Airport to lure fans and tourists”.
The 6-month rebrand, which runs from now through October 13, will give the airport an extra dose of the quintessential cuteness ”kawaii”

Decorative image of a cheese meme - Created using ChatGPT and here is the code https://chatgpt.com/share/67fd05a4-65ec-8008-bb5c-cf1f2ed86e37

As the craze for Action Dolls continues, tread with caution when accepting gifts from #AI and read more here www.linkedin.com/pulse/beware...

On April 22 at 12:00 a.m. CET, I’ll join a live podcast on smart cities, hosted by Malaysia Green Building Council, Solar Energy RI and MILA University, Malaysia.

We’ll explore creativity and innovation in smart city development and branding.

Watch live: www.youtube.com/watch?v=Xm7s...

First Strategic Partner Event at the School of Business, Innovation and Sustainability, Halmstad University - done!
It was a pleasure to host colleagues from our partner universities in Italy, Germany, the Netherlands, and Belgium for three days of engaging discussions, collaboration, and exchange

Lunch break at Tylösand with colleagues and international partners during the first day of our Strategic Partners Event. Wonderful sunny weather, delicious food and amazing collections of art and cars 🤩

Less. It means that the university is not preparing students for a future labour market. To learn a subject and to learn how to ethically apply LLMs in your work is the must nowadays, otherwise students won’t ever succeed

Researchers in digital marketing, business, AI Join the conversation

I created a starter pack for researchers and academics exploring or teaching #digital #marketing, digital communications, digital business and AI using BlueSky - who's missing? go.bsky.app/J4mEhxY

Yes, cities can be sexist | Les Glorieuses

This month’s edition of The Evidence explores sexist cityscapes, highlighting how city designs exacerbate gender inequalities – and what we can do to fix our urban spaces.

Read the latest issue of the Sage-sponsored newsletter dedicated to gender equality: lesglorieuses.fr/sexist-cities/

When Halmstad University meets with local companies, new partnerships emerge. Today, Fawzi Halila and I met with Stefan Rosén at Toponova AB, a leading expert in surface quality and texture analysis based right here in Halmstad. Great talks on marketing and branding.
Let the collaboration begin!

Northern lights this late evening (ca 22:30) in Lund, Skåne, the southernmost region of Sweden 🤩
Just outside our place

How great news that our special issue is published! In October 2023 we organised the 7th Annual International Place Branding Association Conference in Helsingborg, and now lots of memories comeback from this event, while reading the table of contents❤️ #IPBA2023

link.springer.com/journal/4125...

A History of Marketing | Andrew Mitrak | Substack Learn from legends. Explore the strategies and stories behind marketing's defining moments. Click to read A History of Marketing, by Andrew Mitrak, a Substack publication with hundreds of subscribers.

This is a really handy resource for those teaching marketing or simply interested in the history of the discipline and practice. There's some super heavyweight people involved: marketinghistory.org

Yesterday’s highlight - Partners Day at the focus area Smart Cities and Communities at Halmstad University. Inspiring presentations on collaboration between our university and public-private partners. Proud to represent the #ProActS research program and be part of this important conversation!

Thanks a lot Dr. Annmarie Hanlon @annmariehanlon.bsky.social
for an insightful and inspiring webinar on Teaching Digital Marketing in the AI era. Truly valuable insights on integrating ethical AI into marketing education and the impact of digital disruption on transformative change. @sagepub.com

Want to stay on Corona Island? Beer brand opens eco-tourism destination to public The Mexican lager is welcoming tourists to a protected island as it looks to build its brand around sustainable values. Can it live up to these lofty ambitions?

What would you say about to spend your holiday on ”a beer island”🍻?

”From today, tourists will be able to immerse themselves in a Corona experience by holidaying on an island dedicated to the lager” #tourismmarketing #foodtourism

www.thedrum.com/news/2025/03...