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Tim Smits

@timsmitstim.bsky.social

Full professor of persuasion and marketing communication, Leuven university @miplab.bsky.social Research on food communication. Vice dean of education

566 Followers  |  342 Following  |  25 Posts  |  Joined: 09.11.2024  |  1.943

Latest posts by timsmitstim.bsky.social on Bluesky

Publication alert. First publication by @hannahboen.bsky.social. A scoping review on digital food environment attributes (e.g. characteristics of influencer post or supermarket apps) that shape consumersโ€™ sustainability perceptions and other outcomes. ijbnpa.biomedcentral.com/articles/10....

08.11.2025 20:46 โ€” ๐Ÿ‘ 3    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Message in a bottle: how sustainable packaging shapes consumersโ€™ food perceptions and non-hypothetical choices Brands are increasingly modifying their packaging to meet the growing demands from policymakers and consumers for eco-friendly solutions. This shift involves using sustainable materials, minimizing...

Publication from our lab (dr. Lotte Hallez as lead author). "Message in a bottle", on a large fields experiment studying whether packaging material and claims shape perceptions of food sustainability. Contrary to other effects in our studies we found little effect www.tandfonline.com/doi/full/10....

08.11.2025 20:39 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Volgens mij hebben we net voor redding gezorgd.

18.06.2025 20:42 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Maar wordt de toren hoog genoeg om een stuk autostrade te zien waar geen file is? De ironie is namelijk dat er op "de parking" wel gereden wordt terwijl de boerentoren vooral goed uitzicht geeft over het stilleven van het verkeersinfarct.

18.06.2025 13:41 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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โ€œThought for foodโ€: A systematic review of how psychological state factors affect sustainable food outcomes Given the harmful environmental, social, and economic impacts of our current food system, it is essential to develop a comprehensive understanding of โ€ฆ

๐Ÿšจpublication alert๐Ÿšจ First article by @louiseglenisson.bsky.social. A massive systematic review (summarizing 290 articles) on the psychological states driving individuals' sustainable food behavior. Open access at www.sciencedirect.com/science/arti...
@miplab.bsky.social

17.06.2025 17:36 โ€” ๐Ÿ‘ 4    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Just wrapped up our presentation at #ICA2025 on our study of health communication on social media!
@miplab.bsky.social @timsmitstim.bsky.social

16.06.2025 00:26 โ€” ๐Ÿ‘ 5    ๐Ÿ” 1    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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A true pleasure and honour to be a jury member for the @kuleuvenuniversity.bsky.social #fallingwalls contest. Good luck to all contestants in their research!

25.03.2025 21:37 โ€” ๐Ÿ‘ 4    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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View = ๐Ÿ’ฏ

17.03.2025 08:59 โ€” ๐Ÿ‘ 3    ๐Ÿ” 0    ๐Ÿ’ฌ 2    ๐Ÿ“Œ 0

Looking forward to my short research stay this week @uniklagenfurt.bsky.social as a mentor in their great young scientists mentoring programme.

17.03.2025 08:39 โ€” ๐Ÿ‘ 4    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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So, we pay publication fees to have *fancy academic hosting* of our research articles, but we get so much service in return...? @elsevierconnect.bsky.social it is really disappointing that you are apparently still recycling the same old mails. Google+ was discontinued 6 years ago.

09.03.2025 19:56 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Onderzoekers aan KU Leuven ontwikkelden een schaal om percepties over ecologische duurzaamheid van voeding te meten bij jongeren: www.sciencedirect.com/science/arti...

Vers van de pers, door dr. Lotte Hallez, dra. @kabivanwinkelen.bsky.social, prof. Filip Boen en prof. @timsmitstim.bsky.social.

07.03.2025 08:53 โ€” ๐Ÿ‘ 6    ๐Ÿ” 2    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Food sustainability is a hot topic and many at least have some beliefs about it. Those beliefs not necessarily match the objective sustainability. We therefore developed PENSUS, a scale to measure food sustainability perceptions. Open access www.sciencedirect.com/science/arti...

07.03.2025 11:10 โ€” ๐Ÿ‘ 6    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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More than 50% of adults predicted to be obese by 2050 worldwide Levels look set to accelerate rapidly, particularly in lower-income countries.

#Obesity: More than half of all adults and a third of children, teenagers and young adults are predicted to be #overweight or obese by 2050 worldwide

Study published in @thelancet.bsky.social journal, covering more than 200 countries.

โ€œa monumental societal failure,"

www.bbc.com/news/article...

04.03.2025 07:07 โ€” ๐Ÿ‘ 1    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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New research by @pauliendecorte.bsky.social on the socialization agents of emerging adults' recipe choices. www.tandfonline.com/doi/full/10....

26.02.2025 11:24 โ€” ๐Ÿ‘ 4    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Our FEAST project feast2030.eu systematic review on digital media behavioral change techniques for sustainable food consumption. Presented at #etmaal2025 by @kabivanwinkelen.bsky.social

04.02.2025 14:17 โ€” ๐Ÿ‘ 11    ๐Ÿ” 2    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Framing of de-paving initiatives and other blue-green interventions. @baldwinvangorp.bsky.social presents our research at #etmaal2025

04.02.2025 11:26 โ€” ๐Ÿ‘ 6    ๐Ÿ” 3    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Already in the first two session blocks at #etmaal2025 our team gave a couple of great presentations. On food waste, drivers of sustainable food consumption, behavioral change techniques for sustainable foods, an experiment on social media food exposure and a content analysis of health messages.

03.02.2025 14:39 โ€” ๐Ÿ‘ 12    ๐Ÿ” 3    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

#etmaal2025 kicks off! @etmaal2025.bsky.social

03.02.2025 11:00 โ€” ๐Ÿ‘ 11    ๐Ÿ” 2    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Today's the dies natalis of @kuleuvenuniversity.bsky.social , and this day marks the start of the festivities for 600 years of Leuven university. And communication sciences kicks off these festivities with two days of great interactions at the @etmaal2025.bsky.social conference in Bruges

03.02.2025 09:09 โ€” ๐Ÿ‘ 6    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 1
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Programme

#Etmaal2025 starts tomorrow! Hereโ€™s what you need to know:
๐Ÿ•ฃRegistration: from 8:30 on
๐Ÿ—ฃ๏ธPreconferences: 9:30โ€“11:30
โ˜•๏ธWelcome coffee: 11:00โ€“11:50 (Level 4)
๐ŸŽคConference kick-off (keynote): 11:50 (Auditorium)
๐Ÿ“„Programme: https://buff.ly/4giJ0zf or app

02.02.2025 10:30 โ€” ๐Ÿ‘ 15    ๐Ÿ” 8    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 1

In januari ook. Anders zaten we wel met een serieus probleem

01.02.2025 09:56 โ€” ๐Ÿ‘ 4    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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#122 Gepakt door de verpakking Beetweters ยท Episode

I was invited for an episode of the Beetweters podcast to talk about our research on how our physical and digital food environments persuades us towards less healthy food choices and perceptions. Podcast in Dutch: open.spotify.com/episode/1E6O...

01.02.2025 09:17 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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European Food Information Council (EUFIC) on LinkedIn: #infoodmation #foodmarketing #foodchoices ๐ŸŽ‰ Kicking off the EU-funded project #Infoodmation! ย  In todayโ€™s digital world, citizensโ€”especially childrenโ€”are exposed to hours of #FoodMarketing and mediaโ€ฆ

Excited to start working on the #infoodmation project (EU funded) where our team @miplab.bsky.social will focus on mapping food media and marketing strategies and building a register of food communication examples. www.linkedin.com/feed/update/...

30.01.2025 15:21 โ€” ๐Ÿ‘ 3    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

With #etmaal2025 just around the corner, weโ€™re excited to introduce our new research group! ๐Ÿ›๏ธ๐Ÿ“ข As part of the Communication Science department at KU Leuven, weโ€™re co-organizing this vibrant conferenceโ€”and this is just the beginning.
Follow us for more updates on our research group!

29.01.2025 22:33 โ€” ๐Ÿ‘ 16    ๐Ÿ” 8    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 2

We encourage the #Etmaal2025 community to continue our engaging discussions in a space in line with our academic values. Therefore, we will gradually switch from X to BlueSky. Up until the conference, we will cross-post all information. During the conference, we will only use Bluesky (1/2)

08.01.2025 11:02 โ€” ๐Ÿ‘ 23    ๐Ÿ” 11    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 2
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How your feed feeds you: the hidden power of digital food marketing on your eating habits Discover the impact of social media on food marketing and how it influences our eating habits. Find out why action is needed in today's digital age.

Short but insightful article by @kabivanwinkelen.bsky.social on some of our lab's research: how our social media feed quite literally "feeds" us. eurohealthnet-magazine.eu/how-your-fee... This taps into our involvement in the FEAST project (feast2030.eu) and CUES (cuesproject.eu)

02.12.2024 20:26 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Sport CSR as a hidden marketing strategy? A study of Djarum, an Indonesian tobacco company This paper focuses on Djarum, an Indonesian tobacco company, which actively engages in sport corporate social responsibility (SCSR) programs by giving badminton scholarships to children. The aim of...

Will certainly read this! Do you know the case of Tobacco in Indonesia? A PhD student of mine is studying this, see e.g. doi.org/10.1080/1743.... I always find this example to be telling. Within many countries people are disgusted about this case, but fail see the parallel with other CDOH

25.11.2024 21:01 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

McKinseyโ€ฆโ€ฆ. #cdoh

20.11.2024 16:40 โ€” ๐Ÿ‘ 18    ๐Ÿ” 9    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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Most UK TV ads for sweets and snacks shown before childrenโ€™s viewing watershed Research has prompted claims firms such as Mars, Haribo and PepsiCo are in โ€˜flagrantโ€™ breach of codes of behaviour

Most UK TV ads for sweets & snacks shown before 9pmโ€”when children often watch TVโ€”from companies that claim not to target young audiences.

www.theguardian.com/society/2024...

14.11.2024 19:19 โ€” ๐Ÿ‘ 0    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

I'd suggest to add @emmaboyland.bsky.social and you can also add me. Thanks for the starter pack!

18.11.2024 09:42 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

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