SRH

"Eat Like a Pioneer!" An open pitch to National Sorghum Producers - SRH Dear National Sorghum Producers,

Hey, National Sorghum Producers. We're SRH, and we'd like to help you make sorghum famous. Seriously. The Empirical Dispatch is out, and it's all about sorghum. What's sorghum? Exactly.

YOUR GONNA WANT TO READ THIS ONE!
srh.agency/eat-like-a-pionee...

Stop Making Sense, Start Making Magic - SRH “Opera is a very inefficient way of telling a story.” – Rory Sutherland

Let's say you are the CMO of the Missouri River Fish Company. You probably aren't, but let's say you are. How could marketing solve the problem of the invasive carp threatening the Great Lakes? By taking a page from the potato playbook.

GIVE IT A GLANCE: srh.agency/stop-making-sense...

A Peak Inside The New Marketing Playbook - SRH Last week, we talked about Andrew Ehrenberg and his groundbreaking paper “The Dirichlet: A Comprehensive Model of Buying Behavior.” Exciting? Maybe. Profound?

Take a peek inside the new marketing effectiveness playbook started by Andrew Ehrenberg and continued by others. THE SRH DISPATCH IS OUT TODAY!

Read On!: srh.agency/a-peak-inside-the...

A huge thank you to Kirk Nicklaus and our programmatic partner StackAdapt for inviting our Senior PPC Manager Maurice Hughes to Conversion 2025! Perfect place to hear from industry-leaders while boot-scoot-boogie down Broadway.

NOBODY ASKED FOR THIS!

This is not a jingle. Well, it is, but it's absolutely not an official jingle. It's two of our wildly talented creative directors, Betty and Damian, having a blast.

SOME IDEAS GET LEFT BEHIND TO LANGUISH IN A DUSTY CORNER OF A FORGOTTEN DECK. They're too bold, too edgy, too out there. Or something.

We thought this concept was hilariously attention-grabbing. It certainly broke category norms. Sadly, it never saw the light of day until now.

Standing on the shoulders of marketing giants. - SRH "Truth is ever to be found in simplicity, and not in the multiplicity and confusion of things.” – Isaac Newton

"Truth is ever to be found in simplicity, and not in the multiplicity and confusion of things.” – Isaac Newton

Oh, if only that were true. The SRH Empirical Marketing Dispatch is out today!

Read on: srh.agency/standing-on-the-s...

This TV spot we did for ChamClad dropped last week, and we love it. HUGE SHOUTOUT to SRHers Mauricio Alvarez, Alysha Arnold, Milly Segovia, Jeff Ohm, Damian Strigans, Ryan Kresse ... and, of course, our wonderful client-partners at Wausau Supply Co.

Home - Ethica Pharmacy Advisors Ethica Pharmacy Advisors helps clients see costs, understand usage, and negotiate better terms by exploring options beyond typical marketplace vendors.

We’re proud to have partnered with Ethica Pharmacy Advisors on their new website—now live at ethicapharmacyadvisors.com! Congrats to the Ethica team for bringing clarity and transparency to pharmacy benefits.

We finally know why all those people in ghillie suits and cameras have been following us around for the past two years. THE FIRST EPISODE OF THE ASTOUNDING BBC NATURE DOCUMENTARY "PLANET SRH" HAS DROPPED.

#mockumentary

Marketing when the going gets weird - SRH Here’s one lesson we’ve learned over the years: When the going gets weird, do not stop advertising, do not cut your marketing budget. 

"When the going gets weird, the weird turn pro." – Hunter S. Thompson

It's pretty effing weird right now. So what do you do? How do small brands grow when the deck is already stacked against them? The SRH Empirical Marketing Dispatch is out today!

Read on: zurl.co/AX5u1

Small Shop, Big Strategy: Kurt Ravenwood of SRH Podcast Episode · Breaking and Entering Advertising Podcast · 04/23/2025 · 34m

ICYMI (how could you?), SRH’s Kurt Ravenwood joined the Breaking and Entering Advertising Podcast to talk strategy, creativity, media love, and epic brand building. Give it a listen!

LISTEN: podcasts.apple.com/us/podcas...

We are THRILLED that our new spot for M3 Insurance has been launched into the wild. We've been positioning M3 as your Yes/And insurance partners, and this spot is the evolution of years of brand work.

Safe isn't, and our mission at SRH is to help clients take bigger, smarter, more effective swings.

SHOOT has a fantastic interview with SRH partners Matt Sabljak and Kurt Ravenwood about our recent (and ongoing) success with Hundreds of Beavers. Check it out!

Read more: www.shootonline.com/article/...

SRH turned Hundreds of Beavers—a no-budget, no-dialogue indie film—into a cult hit using our Empirical Marketing playbook. Read the full story in this week’s Dispatch!

Check out this week's Dispatch!

Read more of the madness: srh.agency/playing-the-fame-...

Ooh! The BBC just dropped a new nature series. Sweet.

HOT TAKES!!! GET YOUR MOUTH-WATERING, MARKETING HOT TAKES HERE! HOW HOT? HOTTER THAN STEVE'S LAVA CHICKEN. HOT TAKES!!!

It’s time to put Marketing (capital “M,” all four Ps) back at the center—of gravity, strategy, and growth. It’s your brand’s best driver—and defense. How? Great question. The SRH Dispatch is out today.

Read more: zurl.co/gJsdo

IT'S 414 DAY, BABY! 🎉 Time to celebrate beer, brats, bowling, bubblers & all things Milwaukee! We asked SRHers what makes MKE great—some answers may surprise you. What’s your favorite thing about Milwaukee? #414day #milwaukee #414

Our fearless Minnesotan account leads are BACK in Battle of the Brands Part 2! Can they ID logos, taglines & mascots before time’s up? Can YOU? Maisie vs. Alysha. Only one winner—maybe. Stakes = high. Chaos = higher. Tune in for the madness!

SPRING IS RIGHT AROUND THE (COLD, SEEMINGLY ENDLESS) CORNER. Which? Can only mean one thing. Some of the finest minds at SRH have come down with PEEP FEVER! And the only cure is a PEEP TASTE TEST!!!

Which flavor of PEEPs is your favorite?

Watch the video here: www.tmj4.com/.../whats......

Yesterday, two of our (mostly) benevolent overlords Matt & Kurt appeared on What’s Brewing Milwaukee to promote the global phenomenon “Hundreds of Beavers”.

And…HUNDREDS OF BEAVERS IS BACK AT THE @ORIENTALTHEATreMKE IN 35MM! Tonight at 7pm.

BUY TICKETS:mkefilm.org/oriental-theatre...

Happiness is a big, juicy, intractable business problem. If marketing drives innovation, profit, pricing power, and growth—and CEOs who prioritize it see faster growth—why isn’t it leading?

Read the latest Empirical Marketing Dispatch: srh.agency/its-good-to-...

Analyzing the CEO–CMO relationship and its effect on growth CEOs acknowledge the importance of CMOs and their role, yet there’s still a strategic disconnect in the C-suite. Here’s how to close the gap.

Efficiency will always have a role to play, but it is not and cannot be a driver of brand growth. Waste is good, because it isn’t waste.

Learn more: www.mckinsey.com/capabilitie...

SRH's Account Director, Jeff Ohm, loves distinctive brand assets (DBAs)—those unforgettable logos, mascots, and themes. The only thing he loves more? Baseball. And no one plays with DBAs better than minor league teams! At SRH, we help brands harness DBAs to stand out and win.

At SRH, we believe in taking risks and pushing boundaries. Our unconventional marketing strategies for Hundreds of Beavers showed how creative thinking can drive success, even with a limited budget.

Read more: lbbonline.com/news/how-a-mil...

How to Get Fame: Put on a Show for Success Unlock the secrets to fame with tips on putting on a show for success, inspired by advertising legends like David Ogilvy and Rosser Reeves.

What does Jean-Claude Van Damme doing the splits between two big trucks tell us about Volvo? It tells us that Volvo has their s**t so supremely together that they’re having fun. It’s peacocking, and it’s brilliant.

Learn more: srh.agency/how-to-get-fame-p...

🚨 Marketing drives growth—so why is it sidelined? 🚨

90% of CEOs have no marketing experience. Less than 40% of Fortune 500s have a CMO. But companies that prioritize marketing grow 2x faster.

It’s time to give marketing the seat it deserves.

Learn more: srh.agency/marketing-deserve...

Fun fact: Since 2016, MKE has been the home of the Diorama-Rama, a celebration of the art form that is Dioramas.

Also fun fact: 1st place in this year's celebration was snagged by SRH's crafty & kickass Office Manager, Jen Lyons & Jill Capicchioni, who spearheaded the project.