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Robert West

@robertjwest.bsky.social

Based at UCL. Researching tobacco use, human motivation and application of AI to behavioural science. Co-founder of Behaviour Change Wheel and COM-B model.

1,979 Followers  |  595 Following  |  60 Posts  |  Joined: 17.10.2024  |  2.3564

Latest posts by robertjwest.bsky.social on Bluesky

Behaviour Change Conference 2026 - call for abstracts now open, submit by 15 December 2025. Image of conference venue.

Behaviour Change Conference 2026 - call for abstracts now open, submit by 15 December 2025. Image of conference venue.

πŸ“’ Submissions are open for the 2026 Behaviour Change Conference!
A fantastic opportunity to share your work & connect with delegates worldwide - all working toward a healthier, sustainable world 🌍
πŸ—“ Deadline: 15 Dec 2025
πŸ‘‰ ucl.ac.uk/behaviour-change/conference
#BCConf2026 @be-change.bsky.social

04.11.2025 17:11 β€” πŸ‘ 8    πŸ” 10    πŸ’¬ 1    πŸ“Œ 0
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Registration for the Building Capability in Behavioural Research Conference 2026 Opens Today! We are delighted to announce the Building Capability in Behavioural Research 2026 Conference will take place in the Teaching and Learning Building at the University of Birmingham. In partnership with ...

This will be a big one! www.linkedin.com/pulse/regist...

27.10.2025 18:01 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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A flat white by any other name … Why we need an ontology of milk-containing coffee drinks and other things ...

A flat white by any other name …
open.substack.com/pub/robertwe...

22.10.2025 08:40 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 2    πŸ“Œ 0

I've just heard what may be the funniest line ever in a detective story. It's in the brilliant Anthony Horowitz' novel 'Close to Death' whose audiobook is brightening up my gym experience. It is 'There was so much blood, even the police dog threw up.'

22.10.2025 08:29 β€” πŸ‘ 3    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
Unlocking Behaviour Change Podcast Episode 20: Notice the difference!
YouTube video by Unlocking Behaviour Change Unlocking Behaviour Change Podcast Episode 20: Notice the difference!

Bigly recommend listening to the Unlocking Behaviour Change 'cast from #JamieWest (not sure of his blewski handle) and @robertjwest.bsky.social.

Lots of info and insight, entertainingly and efficiently conveyed.

#ChickenSexing

youtu.be/J0y2Bo4glfk?...

07.10.2025 10:22 β€” πŸ‘ 3    πŸ” 1    πŸ’¬ 1    πŸ“Œ 0
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Robert West explaining the use of ontologies to support research on #nicotine and #tobacco use at the SRNT-E conference addictovocab.org @robertjwest.bsky.social

11.09.2025 07:21 β€” πŸ‘ 3    πŸ” 1    πŸ’¬ 1    πŸ“Œ 0
Moving from nudging to boosting: empowering behaviour change to address global challenges | Behavioural Public Policy | Cambridge Core Moving from nudging to boosting: empowering behaviour change to address global challenges

#BehaviouralScience is not always about nudging. The authors @susanmichie.bsky.social @robertjwest.bsky.social argue "tackling the challenges facing humanity requires a collective, capacity-building approach" that boosts competences, opportunities, & motivations for individuals to act together.

03.08.2025 20:55 β€” πŸ‘ 23    πŸ” 11    πŸ’¬ 0    πŸ“Œ 1
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Section 4: BR-UK AI Help Desk | Behavioural Research UK (BR-UK) | Usher Institute A soon-to-come initiative of bi-monthly online advice sessions supporting researchers in navigating this fast-evolving space.

πŸ‘₯πŸ“š And are you interested in applying AI to your own behavioural research? Join our drop-in advice sessions with our AI webinar speakers @jannahastings.bsky.social , @robertjwest.bsky.social, and @susanmichie.bsky.social Michie beginning in September.
Sign up to a session today!

05.08.2025 12:26 β€” πŸ‘ 5    πŸ” 2    πŸ’¬ 0    πŸ“Œ 0
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Our new paper provides up-to-date evidence on cigarette consumption across Great Britain.

🟑~28.6 billion cigarettes are smoked each year.

🟑There are persistent disparities across socioeconomic groups, regions, and nations.

academic.oup.com/ntr/advance-... @ntrjournal.bsky.social

18.07.2025 10:12 β€” πŸ‘ 8    πŸ” 2    πŸ’¬ 1    πŸ“Œ 1
Understanding decision β€˜framing’: asking the right question Where’s the best place to go on holiday? What should I do with my life? Why is the way we frame decisions so vital? In this episode, we continue unpacking the FACET framework, focusing on F: Frame. We...

Just released a new episode of the Unlocking Behaviour Change podcast. This series is tackling decision-making and this episode is all about the importance of the way that decisions are 'framed' (e.g., Shall I do X or not? which of X, Y or Z shall I choose?) www.podbean.com/ep/pb-rdhpx-...

24.06.2025 16:31 β€” πŸ‘ 4    πŸ” 0    πŸ’¬ 1    πŸ“Œ 1
Introducing FACET: A framework for understanding and analysing real-world decision-making This episode introduces a new framework for understanding and analysing decision-making. It is the first public airing of this framework - so quite a big deal!! FACET stands for Frame (the way we appr...

I've just launched the latest episode in the Unlocking Behaviour Change podcast series, and it is the very first public airing of a new general framework for understanding and analysing real-world decisions - called FACET. So do check it out and leave comments. www.podbean.com/ep/pb-tgudh-...

17.06.2025 11:24 β€” πŸ‘ 4    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
Instructions on how to use the HBCP Prediction Tool
YouTube video by Human Behaviour Change Project Instructions on how to use the HBCP Prediction Tool

The Human Behaviour Change Project 'Prediction Tool' has just had a revamp. It uses interpretable machine learning applied to rich ontologised data extracted from ~500 RCTs to predict smoking cessation outcomes in novel scenarios. Here's a link to a video about the tool youtu.be/fUvfXmeZhnM

15.06.2025 14:24 β€” πŸ‘ 6    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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Can't wait for the launch of APRICOT? πŸ‘

We got you covered: Here, Robert West is introducing himself and giving you a small peak into what he will be speaking about at the launch.

Don't forget to register:
πŸ—“οΈ 17 June 2025
⏰ 3:30 PM (UK Time)
πŸŽ₯ Online
πŸ‘‰ Register now: ucl.zoom.us/webinar/regi...

11.06.2025 09:07 β€” πŸ‘ 4    πŸ” 6    πŸ’¬ 1    πŸ“Œ 0
Hot and cool decisions & much more! What are hot and cold decisions? How important is it to appreciate when decisions are reversible? In an uncertain world, sometimes we have to get on and make a decision and then make it work. Join Rob...

Just posted the 3rd podcast in the Unlocking Behaviour Change series. This first series of podcasts is being done while Jamie West and I finalise our new book on decision making, so comments are very welcome ... here's a link to the podcast www.podbean.com/ep/pb-yavwn-...

10.06.2025 13:49 β€” πŸ‘ 4    πŸ” 2    πŸ’¬ 0    πŸ“Œ 0

🧠 Bonus for early birds!
Register early for the BCTO training and get first access to a free workshop with Prof @robertjwest.bsky.social on the CACTISS Tool - a practical, step-by-step method to identify aspects of capability, opportunity & motivation to target - and how to use it to select BCTs.

03.06.2025 14:15 β€” πŸ‘ 1    πŸ” 1    πŸ’¬ 1    πŸ“Œ 0
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We also have the last few places remaining on our Principles & Practice of Systems Mapping course on 3 July!
πŸ”—https://www.ucl.ac.uk/behaviour-change/advanced-modules-behaviour-change
@viviantonop.bsky.social @robertjwest.bsky.social

03.06.2025 14:15 β€” πŸ‘ 2    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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Looking for other advanced training? On 1 July join Prof @robertjwest.bsky.social for an in-depth guide to decision-making and motivation, with plenty of time for discussion and interactivity.
πŸ”—https://www.ucl.ac.uk/behaviour-change/advanced-modules-behaviour-change

03.06.2025 14:15 β€” πŸ‘ 2    πŸ” 1    πŸ’¬ 1    πŸ“Œ 0

A reply to a reply.

Ralph Hertwig @susanmichie.bsky.social @robertjwest.bsky.social & Stephen Reicher respond to a commentary from Luc Bovens on their BPP paper.

doi.org/10.1017/bpp....

23.04.2025 08:57 β€” πŸ‘ 6    πŸ” 7    πŸ’¬ 0    πŸ“Œ 1
Quote from article: "the widely adopted 'nudge' approach epitomizes an individualistic, deficit model of human cognition and motivation...we argue that tackling the challenges facing humanity requires a collective, capacity-building approach – one that boosts the competences, opportunities, and motivations of individuals to act together.

Quote from article: "the widely adopted 'nudge' approach epitomizes an individualistic, deficit model of human cognition and motivation...we argue that tackling the challenges facing humanity requires a collective, capacity-building approach – one that boosts the competences, opportunities, and motivations of individuals to act together.

🚨 New article on 'Moving from nudging to boosting: empowering behaviour change to address global challenges' by Ralph Hertwig, @susanmichie.bsky.social, @robertjwest.bsky.social & Stephen Reicher.
πŸ”—You can read it here: www.cambridge.org/core/journal...

23.04.2025 14:30 β€” πŸ‘ 21    πŸ” 7    πŸ’¬ 0    πŸ“Œ 0
LONG COVID 'HIJACK' DAY 2024
YouTube video by Grant Wakefield LONG COVID 'HIJACK' DAY 2024

Here is a short video about Long COVID - something we all need to be aware of as it is devasting people's lives and is a very good reason why we should normalise perfectly reasonable precautions against airborne viruses. youtu.be/mqIxyammvXE?...

15.03.2025 08:21 β€” πŸ‘ 17    πŸ” 7    πŸ’¬ 0    πŸ“Œ 0
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Communicating public health research with Sarah Jackson, Martin Jarvis and Robert West | Addiction Audio The podcast from the journal Addiction

New Addiction Audio: Communicating public health research with @drsarahejackson.bsky.social, Martin Jarvis and @robertjwest.bsky.social. Elle Wadsworth talks to 3 generations of tobacco/nicotine researchers about their recent editorial β€˜The price of a cigarette: 20 minutes of life?’

07.03.2025 10:15 β€” πŸ‘ 7    πŸ” 3    πŸ’¬ 0    πŸ“Œ 1

Finally, we have a published version of the paper describing the ontology for capturing information about recipients of interventions. It's out for peer review but open to comments from all interested parties so do have a look and stress test it! wellcomeopenresearch.org/articles/10-...

05.03.2025 16:55 β€” πŸ‘ 11    πŸ” 2    πŸ’¬ 0    πŸ“Œ 0

We're going to be focusing on using ML to predict intervention outcomes - something that we don't do enough but should be core business for behavioural scientists.

05.03.2025 16:53 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 1
A blue and grey slide with the text 'Using Analytic AI to improve Behavioural Research'. Dr Janna Hastings Universities of St. Gallen and Zurich. Professor Susan Michie, University College London and Professor Robert West, University College London' What you'll learn: What analytical AI is
How it can classify knowledge, undertake reasoning and make predictions from data
Understand how ontologies and machine learning can build tools to identify studies relevant to a research question, capture key information, and to use those data to make predictions of outcomes in novel intervention scenarios

A blue and grey slide with the text 'Using Analytic AI to improve Behavioural Research'. Dr Janna Hastings Universities of St. Gallen and Zurich. Professor Susan Michie, University College London and Professor Robert West, University College London' What you'll learn: What analytical AI is How it can classify knowledge, undertake reasoning and make predictions from data Understand how ontologies and machine learning can build tools to identify studies relevant to a research question, capture key information, and to use those data to make predictions of outcomes in novel intervention scenarios

We are a week away from the second webinar in our AI in behavioural research series, focusing on Analytical AI, covering its use in classifying knowledge, reasoning, and making predictions from data.
πŸ“… 11:30am, 12 March 2025.
Sign up below: us02web.zoom.us/webinar/regi...

05.03.2025 09:36 β€” πŸ‘ 5    πŸ” 4    πŸ’¬ 1    πŸ“Œ 1

With speakers @jannahastings.bsky.social, @susanmichie.bsky.social & @robertjwest.bsky.social

05.03.2025 09:36 β€” πŸ‘ 2    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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The populist right is damaging US science. The UK could be next. What we should be doing now to insulate UK science against the populist anti-science agenda

The populist right is damaging US science. The UK could be next.
open.substack.com/pub/kityates...

28.02.2025 09:31 β€” πŸ‘ 3    πŸ” 1    πŸ’¬ 1    πŸ“Œ 0
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The programme for #BCConf2025 is here! πŸŽ‰ 2 days (2-3 April), 3 inspiring keynotes, 13 panel discussions/symposia, and over 200 projects showcased in oral presentations and posters!
In-person tickets are sold out but you can register to watch online.
πŸ‘‰ Find out more: www.ucl.ac.uk/behaviour-ch...

25.02.2025 09:47 β€” πŸ‘ 9    πŸ” 6    πŸ’¬ 1    πŸ“Œ 1
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β€˜Dark Apps’ uncovered: popular alcohol tracking apps backed by the alcohol industry mislead users - Institute of Alcohol Studies Apps to reduce drinking that are provided by alcohol industry-funded charities have been found to contain misinformation and may even increase drinking. Dr Roy-Highley and Professor Mark Petticrew exp...

How do apps backed by the alcohol industry mislead users & risk increasing the amount users drink?

In our latest blog, Elliott Roy-Highley & @markpetticrew.bsky.social look at the content of industry apps.

"It exemplifies the subtle ways that industry actors use...

www.ias.org.uk/2025/02/25/d...

25.02.2025 09:17 β€” πŸ‘ 11    πŸ” 8    πŸ’¬ 1    πŸ“Œ 0

youtube.com/watch?v=D8vt...

24.02.2025 18:11 β€” πŸ‘ 1    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
A blue and grey slide with the text 'Using Analytic AI to improve Behavioural Research'. Dr Janna Hastings Universities of St. Gallen and Zurich. Professor Susan Michie, University College London and Professor Robert West, University College London' What you'll learn: What analytical AI is
How it can classify knowledge, undertake reasoning and make predictions from data
Understand how ontologies and machine learning can build tools to identify studies relevant to a research question, capture key information, and to use those data to make predictions of outcomes in novel intervention scenarios

A blue and grey slide with the text 'Using Analytic AI to improve Behavioural Research'. Dr Janna Hastings Universities of St. Gallen and Zurich. Professor Susan Michie, University College London and Professor Robert West, University College London' What you'll learn: What analytical AI is How it can classify knowledge, undertake reasoning and make predictions from data Understand how ontologies and machine learning can build tools to identify studies relevant to a research question, capture key information, and to use those data to make predictions of outcomes in novel intervention scenarios

You can now sign up for the second webinar in our AI in Behavioural Research series.
This session focuses on analytical AI, how it classifies knowledge, undertakes reasoning & more.
πŸ“… 11:30am, 12 March 2025.
Register Here: us02web.zoom.us/webinar/regi...

21.02.2025 12:50 β€” πŸ‘ 7    πŸ” 3    πŸ’¬ 1    πŸ“Œ 0

@robertjwest is following 19 prominent accounts