Bruce Friedrich

Heading to COP30 this weekend and genuinely excited. ✈️🌍

Yes, 50k people flying to talk about emissions is ironic 😅—

But the brilliance + commitment of the people who show up gives me hope for humanity. 💚

Most excited for this session from S. Korea’s Solutions for Our Climate:

👉 luma.com/8ezzllfn

🚀 Big news! My book MEAT is coming Feb 3 2026 🌱🔬🍔

Foreword by Caitlin Welsh, Center for Strategic & International Studies

Early praise from Jane Goodall, Kim Stanley Robinson, George Church, Michael Greger, Christiana Figueres, Peter Singer, & more.

More info + preorder 👉 MeatBook.org

#gratitude

🚀 Big news! My book MEAT is coming Feb 3 2026 🌱🔬🍔

Foreword by Caitlin Welsh, Center for Strategic & International Studies

Early praise from Jane Goodall, Kim Stanley Robinson, George Church, Michael Greger, Christiana Figueres, Peter Singer, & more.

More info + preorder 👉 MeatBook.org

#gratitude

🔥🔥🔥 ICYMI, @gfi.org has a new CEO: Nigel Sizer

Nigel has led global teams at @rainforestalliance.bsky.social, @worldresources.bsky.social, and @nature.org.

I could not be more excited for GFI's next chapter, under Nigel's leadership.

🔥🔥🔥 ABSOLUTE DREAM JOB for an experienced executive leader who wants to radically improve global food systems.

CEO, Good Food Institute

- Job Brochure: tinyurl.com/4be6pysy
- YIR: tinyurl.com/36k4c8vm
- March highlights: tinyurl.com/5e9f3e2x

JD + Apply: bit.ly/4jSl3Rm

please spread the word!

🔥 GFI's March global highlights:
🌎 co-edited a journal packed with alt protein science;
📊 launched a public investment database tracing back to NASA's and USDA’s first big bets;
🌱 rallied top scientists to upgrade soy for plant-based meat.

Full March highlights here: tinyurl.com/5e9f3e2x

On my way to Toronto for an alt proteins conference organized by three Alt Protein Project (GFI's university program) chapters (U Toronto, U Waterloo, McMaster).

Excited for tomorrow! 🚀 🌈 🔥 🤸‍♂️

Deets: lnkd.in/eiNnd7_H

🔥 Bloomberg editorial board, @bloomberg.com: “Given the sector’s vast potential, policymakers should remove arbitrary barriers, unleash the forces of capitalism and let American consumers decide its fate. The planet will be better for it.”

Check it: tinyurl.com/kb22w5yd

h/t @opinion.bloomberg.com

🔥 ICYMI, my favorite event of 2024 - from the @fao.org/@cgiar.org pavilion at COP: welcome from Sir Andrew Steer, CEO of @bezosearthfund.org; closing from Dr. Ismahane Elouafi (@cgiar-emd.bsky.social), head of CGIAR.

Details: events.cgiar.org/alternativep...

Video: www.youtube.com/watch?v=q_30...

🔥 ICYMI, my favorite event of 2024 - from the @fao.org/@cgiar.org pavilion at COP: welcome from Sir Andrew Steer, CEO of @bezosearthfund.org; closing from Dr. Ismahane Elouafi (@cgiar-emd.bsky.social), head of CGIAR.

Details: events.cgiar.org/alternativep...

Video: www.youtube.com/watch?v=q_30...

🚀 Big month for @goodfoodinst.bsky.social+ alt proteins!
🔹 Keynoted the Bezos Centre launch at @imperialcollegeldn.bsky.social;
🔹 Helped shape 🇸🇬 Singapore’s Food Safety Bill;
🔹 Hosted annual Alt Protein Project (GFI's university chapter program) summit;
🔹 and so much more: tinyurl.com/mryvvtw9

🚀 RFP: Sensory Best Practices Guide to Alternative Proteins 🚀

Deets: lnkd.in/gf_Xghp5
Deadline: March 18

Alternative proteins must taste, feel, + sizzle like their conventional counterparts. This open-access research will provide best practices for sensory research focused on this challenge. 🌈

I'm looking forward to catching up with the many world changers who will be attending this coming week's 3d annual Meat Evolution Leaders Summit: www.meatevo.com

I'm honored to be chairing day two and delivering a keynote focused on the transformational global opportunity of meat evolution.

🔥

🌎 Alt proteins at 10% reduce emissions = grounding every plane on the planet.

20% = a 100% global shift to EVs.

These numbers are based on very conservative assumptions.

APs also significantly decrease biodiversity loss, hunger + malnutrition, AMR, and pandemic risk.

See: tinyurl.com/mtucz6zh

Best Of - Third Party Resources The World Bank (May 2024) Recipe for a Livable Planet: Achieving Net Zero Emissions in the Agrifood System (full report; 1-pager) Alternative proteins are ranked #2 out of 26 food and agriculture-rela...

🌎 Alt proteins at 10% reduce emissions = grounding every plane on the planet.

20% = a 100% global shift to EVs.

These numbers are based on very conservative assumptions.

APs also significantly decrease biodiversity loss, hunger + malnutrition, AMR, and pandemic risk.

See: tinyurl.com/mtucz6zh

🌎 Alt proteins at 10% reduce emissions = grounding every plane on the planet.

20% = a 100% global shift to EVs.

These numbers are based on very conservative assumptions.

APs also significantly decrease biodiversity loss, hunger + malnutrition, AMR, and pandemic risk.

See: tinyurl.com/mtucz6zh

🔥🔥🔥 ABSOLUTE DREAM JOB for an Asia-based policy specialist who wants to make an impact for #climate, biodiversity, global health, & animals:

Senior Policy Specialist, Asia

- Deets: gfi.org/job/?gh_jid=...
- Working at GFI: gfi.org/careers
- Nature on Asia & alt proteins: tinyurl.com/dh88ny9x

🧵 Who’s behind the cultivated meat bans? Not the meat industry, & not conservatives/libertarians. They’re calling the bans Orwellian, hypocritical, unconstitutional, and worse.

Statements below from the Meat Institute (reps 95% of meat), Reason, Cato, + more:

Takeaway: Bans are bad for free markets, consumer choice, innovation, and small business. Plus, they put the United States at a strategic disadvantage against other countries on food and water security and global economic competitiveness. #end

Center for Strategic & International Studies agrees: Says cultivated meat industry critical for food security, to “establish a competitive economic advantage across future global food markets,” and to “mitigate global threats and enhance U.S. strategic competitiveness": tinyurl.com/252m2rek 15/x

Rep Andrew Garbarino, Rep Dan Newhouse, and 9 other Republican MOC to directors of Homeland Security and National Intelligence: Stress the importance of U.S. leadership on agricultural biotech, including cultivated meat, to both domestic and global food security. Link: tinyurl.com/2kfzba32 14/x

The Dispatch points out that if the U.S. cripples its cultivated meat industry, that “won’t stop global competitors like China from doing so, and so jobs and dollars will flow there instead.” Link: tinyurl.com/4xe29c3b 13/x

Libertarian legal powerhouse the Institute for Justice took action: They sued the state of Florida. Says IJ senior attorney Paul Sherman: “This law is … about stifling innovation and protecting entrenched interests at the expense of consumer choice.” Link: tinyurl.com/yhaf3xxc 12/x

The Dispatch's Jonah Goldberg says the bans are “bad for the economy [and] hypocritical for supporters of free enterprise..” Link: tinyurl.com/2mzr6e95 11/x

Governments should not play “food police,” says the Heritage Foundation about far less stringent labeling regulations: Free markets should reign “without the government trying to steer consumers to buy one product over another.” Link: tinyurl.com/yc7m3puz 10/x

A National Review editorial calls the bans an “unlovely combination of hypocrisy and two-bit protectionism.” Link: tinyurl.com/53mucafm 9/x

The Dispatch's Nick Catoggio: “Every conservative will have the same intuition about Florida’s dumb law. If there are people willing to try lab-grown meat…and there are people willing to sell it to them, by what right does the government interfere in that transaction?” Link: tinyurl.com/4xe29c3b 8/x

Cato's Paul Best says politicians are attempting to “kneecap the nascent industry” and that “innovation thrives only when the fate of new technologies is determined by consumers, not lawmakers eager to shield entrenched interests from competition.” Link: tinyurl.com/2pwb5dcd 7/x

Reason's Jacob Sullum denounces the “bizarre, Orwellian spin” of calling the criminalization of consumer choice “freedom” and claiming to be business-friendly while criminalizing business. Link: tinyurl.com/3s5u6syy 6/x

Cato's Jeffrey Singer slams “the hypocrisy of their claim to be pro-freedom” while taking away freedom and calls them “good old-fashioned protectionism.” Link: tinyurl.com/wre2yzdu 5/x