April Dunford

Diabolus Ex Machina This Is Not An Essay

Wow. open.substack.com/pub/amandagu...

Full circle moment

When the office is massive and they know you're bad at directions -

Value vs. Objection Handling In my positioning work, it is not unusual for teams to confuse value for customers with what I would call “objection handling.”

This week in the newsletter I'm talking about the difference between selling value and handling objections. It's not always as obvious as you might think.

Aside - the positioning newsletter has hit 30K subscribers - can you believe that!?

aprildunford.substack.com/p/value-vs-o...

Tarot says -

I've worked with this particular team before but it feels good when they keep asking you back.

Alright let's do this.

I hate it so much.

Oh for sure - jealous trolls!!

Me: Feeling happy at the airport - posts a selfie on LinkedIn for the first time in 5 years.
Cynical joyless dicks of LinkedIn: YOU'RE GAMING THE ALGORITHM!!
☠️🤳😂

2025 starting with a bang around here. Kicking off the Q1 marathon of workshops - Austin, San Francisco (X2), Phoenix, London and New York (X3). Let's goooooo

How to Turn a Competitor's Strength into a Weakness We all operate in competitive markets, and often, it feels like our competitors’ strengths are impossible to overcome. In this post we examine how to turn your competitor's biggest strength into a wea...

Positioning Jujitsu - positioning your product is as much about positioning your competitors as it is about carving out your own space in the market.
This week's newsletter dives deep into this idea. aprildunford.substack.com/p/how-to-tur...

I love this so much - THANKS!

Let me know what you think!

Searching for Meg White It’s been over a decade since we’ve heard from the elusive White Stripes drummer. Could renewed attention over a Rock & Roll Hall of Fame nomination coax her back into the spotlight?

I loved this story about Meg White from the White Stripes. Underappreciated in her time, she just stopped and simply let the work speak for itself. A reminder that you don't owe anybody an explanation for anything. www.elle.com/culture/musi...

The past two months have been....a lot....on a personal level. But it's also been full of great work, good friends and this view.

Hey thanks so much! Great to meet you too!

Hey thanks!

Agreed!!

I should have used the good ol "That's how we spell it in Canada" but I didn't think of it

Oh for sure. But Threads has that too to a certain extent. I feel like the algorithm is very different here - like there are fewer followers but a lot more visibility

Definitely that but Threads has that too. The algorithm feels very different here.

Hey there!!!

Haha - OOPS!

Interesting! I don't know if I'm all that "notable" but I can say the engagement I've seen on Threads has always been terrible.

This is a good idea! It won't work in this case because I'm actively editing/cutting/interpreting as I'm going on the whiteboard. The whiteboard notes are fairly opinionated in the end.

Why is Bluesky so lively compared to Threads (even when I have hardly any followers)? I wasn't expecting that.

😂

Haha - miss youuuuuuu!

Oh Hi! You would never misspell curriculum!!