Unify Brand Marketing

No, I don't think everything should be a KPI and that your data should determine all of your decisions.

"But how do I win consumers then?"

I'm trying to get you a "win"

LLMs Success Starts with C-Level Whether the CMO knows it or not, companies are facing a crisis. Love them or hate them, Large Language Models (LLMs) have upended the internet in a variety of ways. Companies that used to see leads coming from Google Search aren't (to the same extent

Adapting to LLMs Start with C-Level - via @unifybranding.bsky.social‬ & ‪@mordyoberstein.bsky.social‬ #seo

YouTube video by Unify Brand Marketing Max Is Now HBO Max... Again!

Why did Max go back to HBO Max?

Because the erosion of the perception was starting to make it cost more for each sign-up.

Is that what they said? No. Of course, not.

How do I know then? 👇

youtu.be/aT2rCthGZJ8

I don't like the idea of brands heavily relying on referral traffic.

I think it's a necessary "evil" when you're first trying to get some traction & traffic, but it's a drug you should get away from

It's a 2X vulnerability.

You are relying on the traffic source AND the channel.

I've been loving doing these free 30-minute brand consultations!

It's been incredibly rewarding to be able to give folks some direction about where they should be going with their brand and marketing strategies.

Sign up for a free brand consult! ⬇️

www.unifybrandmarketing.com/brand-consul...

Brand Development Workflow Your guide to the stages of core brand development without all of the lingo & jargon. Get past the cliches & catchphrases. Learn how to develop brand identity, positioning, & messaging in plain term...

What are the questions that you need to be asking yourself (and your marketing team) to develop your brand? Developing your brand is a process. There is a method & there is a process.

Download the framework to get yourself started on this process.

www.unifybrandmarketing.com/resources/br...

Ask An SEO: How To Convince C-Suite To Support Brand-Based SEO Mordy discusses how a strategic shift toward brand building can redefine your marketing approach. Learn how to pitch that vision effectively.

Don't mistake CMOs being bold for being stupid.

I get it, as a marketer on a team, this can be really frustrating sometimes (a lot of the time).

Frustration aside, how do you get buy-in?

www.searchenginejournal.com/ask-an-seo-c...

Are you a digital marketing agency in the UK & want some good social proof for your clients (I'm just calling it like it is) -

Submissions for the Don't Panic Events UK Agency Awards are open!

Fees go up after May 8th!

Looking forward to reviewing your submission (if it's good)!
#UKAgencyAwards

After a short break w. the fam, I'm back at it & free to take on client work

If your marketing team is stuck I can help:

🟣 Diagnose what's preventing you from gaining momentum
🟣 Find opportunities the competition leaves
🟣 Figure out what you should do NEXT

Email: mordy@unifybrandmarketing.com

Ask An SEO: What Should Be On Your Author Pages? Author pages help establish trust and authority. Find out how to leverage them for maximum impact within your industry.

Check out @mordyoberstein.bsky.social's advice on how to leverage your authors on your website to drive your brand strategy in his latest column on @sejournal.bsky.social

www.searchenginejournal.com/ask-an-seo-w...

YouTube video by Unify Brand Marketing DraftKings New Ad Spot Work! Marketing Analysis

Watch as @mordyoberstein.bsky.social walks you through the problems DraftKings Inc. faces in the market, with its product, & with its main competitor

Learn how to use performance-based data (@semrushofficial.bsky.social & @alsoasked.com ) for brand sentiment analysis!

youtu.be/uca0vb8w6Kc

Free Brand Consultation | Unify Register for a free brand stategy consultation. Get a sense of direction as we explore ways you can make your brand more meaningful so you can start resonating with your audience in new ways. We'll he...

Spend 30 minutes with me developing your brand strategy ...for free.

🟣 Tap into brand identity that has meaning
🟣 Refine your brand positioning
🟣 Develop messaging themes
🟣 Outline how to leverage your brand

Fill out the intake form

⬇️
www.unifybrandmarketing.com/brand-consul...

Performance should never be divorced from brand.

Brand is an engine that drives performance.

It's a 3-phase process:

1. Know who you are in a deep way
2. Use that to start speaking to audiences in a way that resonates
3. Use resonance to start generating momentum

And leverage hell out of it

Don't just "develop your brand" - it's not a set it and forget it kind of thing.

You need to integrate and leverage it... here are 3 integral things to focus on to make that happen!

#marketing

Messaging Rubric Score how deeply your brand's messaging resonates with your audience. Resonance is often seen as intangible. Use this rubric to make assessing resonance more concrete.  Download the rubric.

You can assess how deeply your brand's messaging resonates with your audience.

Use this rubric to help isolate the difference between messaging that not only resonates but is deeply impactful...

www.unifybrandmarketing.com/resources/me...

YouTube video by Candour Agency Your brand is VERY important for SEO | Mordy Oberstein | Search with Candour

Your brand has the power to impact your performance.

@mordyoberstein.bsky.social joins the @withcandour.co.uk podcast w/@jlwchambers.bsky.social

🔥 What matters about your brand on Google
🔥 How to measure your brand's performance
🔥 The state of the web

www.youtube.com/watch?v=SQBU...

YouTube video by Unify Brand Marketing Brand Audit: Why CNN's Brand Is Sinking

Well, @cnn.com is the latest publisher to get into the product review space & erode its brand & business model

This is why brand marketers need to leverage performance data (see how @mordyoberstein.bsky.social uses @semrushofficial.bsky.social data to expose CNN).

www.youtube.com/watch?v=2e3A...

Episode 30: Stop Creating Noise: How to Make Content That Resonates - ContentYum Episode 30: Stop Creating Noise: How to Make Content That Resonateshttps://youtu.be/ge4EkoybtPI?si=GDez2nN7pV1cVV_W Meet The Guest Postcast Episode Notes

How do you create content that resonates with your audience?

1️⃣ Target the existential

2️⃣ Be aware of yourself.

3️⃣ Develop a brand narrative.

More as @mordyoberstein.bsky.social joins the Content in the Kitchen Podcast by ContentYum and Ashley Segura!

contentyum.com/episode-30-h...

How do you create a logo that doesn't look generic?

It's the wrong question.

How do we give a bit of meaning to our logo?

That is a question that has an in-built direction.

Let me give you an example you can actually see. Unify Brand Marketing.

Do you see the "design"? It's very subtle.

YouTube video by Unify Brand Marketing Nike & SKIMS Who Wins? Is It the Right Move?

Did Nike make the right move by joining forces with SKIMS?

@mordyoberstein.bsky.social explains what goes on behind the scenes at enterprise organizations and what that means for Nike's new partnership.

www.youtube.com/watch?v=VqVA...

#Nike #SKIMS #marketing

What do you need to do to build brand identity?

This framework focuses on the essentials that define your ability to develop brand identity.

It's a simple framework anyone can implement.

Download the framework and its explainer to get started.

www.unifybrandmarketing.com/resources/br...

How Performance Marketing + Brand Fuels Traffic Growth and Conversions Join us and hear expert strategies for creating brand synergy, increasing brand search volume, and using branding as a powerful tool for performance marketing success.

Answers here: www.searchenginejournal.com/how-performa...

When Nike forgot about "brand" & went full performance they lost 20% of their stock value.

Nike, intelligently went back to brand.

As our founder, @mordyoberstein.bsky.social explains in this @sejournal.bsky.social webinar - most brands wouldn't.

Find out why.

#marketingstrategy

I've been talking a lot about how brand impacts performance.

But I feel a need to show you how that actually happens.
Not just because that's what I've been doing for big companies for the past decade but because it also leads right into how I make money now (Just being honest.)

"CMOs split between unifying brand and demonstrating ROI"

According to Frontify 39% of CMOs say brand is most important while another 39% say ROI is

Brand & performance aren’t 2 separate things. It's why I named my consultancy @unifybranding.bsky.social

www.unifybrandmarketing.com/brand-market...

Ask An SEO: How To Repair & Recover Negative Brand Mentions In SERPs Rebuild your brand reputation. Learn practical strategies to overcome negative listings and mend the broader brand relationship.

Do you want a site ranking for your brand name to change their content to be in your favor?

Here’s what you need to do & it’s not fun.

My latest on @sejournal.bsky.social 🔥

www.searchenginejournal.com/ask-an-seo-r...

If you're looking for help putting branding concepts into practice download hands-on resources from @unifybranding.bsky.social!

www.unifybrandmarketing.com/resources

How aligned are your products, services, assets & beyond with your brand's core identity?

Use this rubric to gauge how aligned (or unaligned) a brand's offering, marketing activities, web copy, etc are to its core identity!

Get your copy👇

www.unifybrandmarketing.com/resources/br...

#marketing

Recently seen folks talk about using SEO data for brand. It irked me.

Brand should converge w. performance- hence @unifybranding.bsky.social

Brand can & should be measured & SEO data is a great source of info

Going to share w. you how I use SEO data for brand (via @semrushofficial.bsky.social )

Think that getting your brand moving has to cost a ton?

Check out our starter package

🔵 Audit where your brand is at & what it can do to gain traction

🔵 Pick up on what the competition isn't

🔵 Know what you should prioritize

Full brand services👇

www.unifybrandmarketing.com/brand-market...