Peter Denholm

I believe in you.

“If I had asked people what they wanted, they would have said faster horses.”

— Henry Ford

Or as Steve Jobs said:

“It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.”

“We cannot solve problems with the kind of thinking we employed when we came up with them.”

— Albert Einstein

You need to have irrational faith in what you’re doing, otherwise you’ll never make it.

“Upgrade your user, not your product.

Don’t build better cameras, build better photographers.”

— Kathy Sierra

“Certainty is a closing of the mind.

To create something new, you must have doubt.”

— Milton Glaser

“If we understand what the extremes are, the middle will take care of itself.”

— Dan Formosa

“Elimination is the highest form of optimisation.”

— James Clear

“The more you talk, the less people listen.”

— Meg White

Without disappointment you can't appreciate victory.

“One does not accumulate, but eliminate.

It is not daily increase, but daily decrease. The height of cultivation always runs to simplicity.”

— Bruce Lee

“The role of the designer is that of a very good, thoughtful host, anticipating the needs of their guests.”

— Charles Eames

“Simplicity is the ultimate sophistication.”

— Leonardo da Vinci

“You can be the master of your fate, you can be the captain of your soul, but you have to realize that life is coming from you and not at you.”

- Timothy Chalamet

“Great customer experience is about maximising task completion and minimising time-on-task.”

— Gerry McGovern

Or as we like to say: “reduce time and effort”.

Never attribute to malice that which can be adequately explained by rushed deadlines.

It’s the critics who’re the true optimists.

“If we want users to like our software, we should design it to behave like a likeable person: respectful, generous, and helpful.”

— Alan Cooper

Society is laundering systemic failure into individual pathology.

Everything is about sex.

Except sex.

Sex is about power.

Patience isn't a virtue when betting on talent, it's the business model.

We’re going to become the best software design team in the world.

There will be no second best.

“If you think good design is expensive, you should look at the cost of bad design.”

— Dr. Ralf Speth

"The object of your love is mortal; it is not one of your possessions; it has been given to you for the present, not inseparably nor forever."

- Epictetus

“Thoroughness and precision are expressions of respect for the user.”

— Dieter Rams

Within a decade macOS went from "It just works" to "It barely functions".

We are the culmination of our experiences, but we view them through the lens of the present.

The Epic Games Store is an actual black hole where non-Fortnite games languish and die

Friendship has reciprocity. I spend my energy where it is shared.

Easy things should be easy, and hard things should be possible.