Pooka & Co

We measure traffic. But are we measuring health?
GA4 is powerful. but for small teams it can feel like opening a cupboard you’d rather not tidy.
This kicks off our practical series on checking website health (starting with: is your traffic even real?) www.pooka.co/measure_heal...
#DigitalForGood

AI might dominate headlines.
But long before that, #Linux was quietly powering the web.
#Opensource. Community-built. No single owner.
Most of the internet still runs on it.
Not all progress needs to shout.
What open source tools do you rely on?

We’ve been talking AI a lot lately. So here’s a nod to something else we love using: Kdenlive.

#Opensource. No subscriptions. No ecosystem lock-in. Just a solid editing tool built by a global community.
Not everything good in tech needs hype.

What open source tools are in your setup?

49% are already using AI at work. That was the headline stat from the SCVO Gathering last week.

Adoption is real. Governance is still catching up.

Our short reflection on what that means for the third sector 👇
www.pooka.co/third_sector...

New Safer Internet Day Research Has Launched Read the UK Safer Internet Centre's latest research looking at how young people engage with AI tools.

New research has just launched exploring how young people experience the online world, the good and the challenging.
If you’re building digital spaces for charities or communities, this is essential reading. 🔗https://swgfl.org.uk/magazine/new-safer-internet-day-research-has-launched/

Pooka’s Paul & Marcus stood smiling in front of the SCVO Gathering banner

Paul & Marcus, having an inspiring and thought provoking few days at #SCVOGathering 2026

Does your third sector organisation have a formal policy on tech and AI use? Most don’t. #SCVOGathering

Stat: 91% of third sector organisations at #SCVOGathering use AI in their work.

Auditorium at the SCVO Gathering

Pooka & Co work with charities & nonprofits on web, CRM, digital comms & privacy. Today we’re at Edinburgh International Conference Centre for the annual #SCVOGathering to connect with our third sector colleagues.

We stopped and asked ourselves: are we actually writing good alt text or just ticking the box?
And yes, feel free to scroll back and check the alt text in the blog 👀
👉 www.pooka.co/writing-good...
#Accessibility #AltText #DigitalComms

We’ve now hosted our third @civicrm.org meetup in Scotland.
If you’re still asking "What CiviCRM actually is? And why it’s different to other CRMs?" here’s a plain-English explainer we made last summer with Mads + Sian:
👉 www.pooka.co/civicrm-crm-...

CiviCRM Scotland Meetup: Exploring CiviBooking with the People Who Build It - Pooka & Co CiviBooking is a flexible, open-source booking extension for CiviCRM, watch a demo from our CiviCRM Meetup.

Our latest blog covers the @civicrm.org Scotland Meetup exploring CiviBooking, with insights from Symbiotic Coop on stability, roadmap, and real-world use.
Bookings, invoicing, contacts all in one place.
👉 Catch up here: www.pooka.co/civibooking_...
#OpenSource #CiviCRM #CiviBooking

The Digital Tactics Charities Need to Be Thinking About for 2026 - Pooka & Co Digital tactics 2026 don’t mean doing more. This guide helps charities focus on trust, clarity, sustainability and human connection online.

We survived January, so we revisited the first blog we published this year and did a quick sense check. Do the #digital tactics we said #charities should focus on for 2026 still stand up? Yes. Absolutely.
Worth a (re)read if you missed it: www.pooka.co/digital-tact...

About - CiviCRM About CiviCRM CiviCRM is an open source project with the mission to ensure that nonprofit and civic sector organizations around the world have access to a world-class CRM that they are free to…

Exciting growth in CiviCRM ecosystem: Last install count shows a 24+% increase for 2025 compared to 2024! tinyurl.com/5a43p9zt

Big thanks to the amazing CiviCRM community for all the hard work and for making CiviCRM the #1 CRM for nonprofits worldwide!

Does your organisation have full control of its contact data? #CiviCRM

Cookies, for Non-Techy Website Owners - Pooka & Co A simple, non-technical explanation of website cookies, cookie banners, and consent, what they do, why they matter, and how to get it right.

It’s #DataPrivacyDay 🔐
A good reminder that privacy isn’t just about compliance, it’s about trust. We wrote a plain-English guide to cookie policies for people who don’t want the tech waffle.
Worth a read if you’ve ever thought “I should understand this better…”
👉

Developers, Designers, Thinkers… we’d like to see you at WordCamp Europe! #wceu2026 #wordpress

What really motivates us? A peek behind the build, different perspectives, shared values, and a lot of care for the people behind the screens.
👉 www.pooka.co/what-really-...

We’re exploring what CiviBooking does (and who it’s for) at the @civicrm.org Scotland Meetup next week, with guest Mathieu Lu from Coop SymbioTIC, one of the extension’s maintainers.
🗓️ Thu 29 Jan, 3–4pm
📍 Edinburgh + online
🎟️ Free
👉 Register: civicrm.org/blog/marcusj...

You've probably seen the news about a businessman taking a lot of heat for using AI to design a mural for a row of houses in Glasgow. Lots of artists are justifiably furious. We think this raises really important questions for humanists.

Cookie banners aren’t just admin they’re a trust issue.
Mads, our #DigitalPrivacy Specialist, explains what cookies really do, why consent matters, and why “everyone does it” isn’t a great excuse.
🍪👇
www.pooka.co/cookie_polic...

Booked. Excited. Counting Down.

#WordPress #WCEU2026

This article should be thought provoking to many charities feeling the pinch. For example:

- How do you frame your organisation?
- How do you deliver your story?
- How powerful is your fundraising platform?

Make 2026 about improvement, not about waiting for the climate to change.

A nice piece focusing on the highs and lows of the charity sector, and a point of outreach for people looking for support.

What if we stopped chasing SEO noise in 2026?
I looked at what respected SEO practitioners are actually saying about 2026 — and what that really means for charities.
Less hacks.
More trust.
More human content.
🔗https://www.pooka.co/seo-for-charities-in-2026/

We’re hosting a @civicrm.org meetup on CiviBooking an open-source extension for managing rooms & resources inside CiviCRM.
Featuring Mathieu Lu from Coop SymbioTIC
📍 The Melting Pot + online
📅 Thurs 29 Jan | Free
🎫 civicrm.org/blog/marcusj...
Practical, human, and built for real organisations.

Marcus working on new AI functionality for Pooka’s clients

We’re working on some exciting new AI tools for our clients within WordPress. Coming early in 2026. Watch this space! #AI #WordPress 🪄✨

Digital tactics for 2026 ≠ more platforms, more tools, more noise.
It does mean:
– Better platform choices
– Privacy as a trust signal
– Faster, greener websites
– Putting real people front and centre in an AI-heavy world.
All this in our first blog of 2026👉 Read here: www.pooka.co/digital-tact...

If you're not out of bed yet, congratulations! ...And it's looking fine in lovely Leith!

This could be a useful 2 hours for Third Sector staff looking for new ways to tell their organisation's story and demonstrate value in 2026.