"All the tools in the world are meaningless without an essential idea." – George Lois

Time to bring this chestnut back out. "The Super Bowl has become so high profile that risk taking is strictly avoided. Ads are subject to intervention by committees, focus groups and a whole lot of people who know little about the creative process." bit.ly/3CtGDf3

Ad agencies, advertising themselves. Bozell, 2016. "Once upon a time, two newspapermen had an idea. Rather than just report the news, Leo Bozell and Morris Jacobs thought they could try to shape it." #advertising #adsforadagencies. RIP, Bozell 1921-2025.

"Copywriting doesn't mean copying writing. We are not machines. Develop your own style. Celebrate your individuality. It's a lot more interesting. It's certainly a lot more fun." – Simon Dicketts #advertising #adsforadagencies

Ad agencies, advertising themselves. Y&R, 1963. "This is the shade of indifference. It comes down whenever a commercial is too trite, or too pallid, or too blatant, or too patronizing — or you name it." #advertising #adsforadagencies

"Consistency in a creative company has to relate to the quality of thinking, not to the continued use of one particular technique." – Sir John Hegarty #advertising #copywriting

Fair question. #advertising #adsforadagencies

The clue is in your industry name. #advertising #adsforadagencies

Ad industry, advertising itself. AAF, 2000. "Advertising. The way great brands get to be great brands." #advertising #adsforadagencies

"We don't know what we don't know until we do what we don't usually do." – John Hunt #copywriting #advertising

You are in advertising, aren't you? #advertising #adsforadagencies

Ad agencies, advertising themselves. Drake & Associates, 1990. "Advertising. Public Relations. Minor Miracles." #advertising #adsforadagencies

If you ignore it, you'll just go away. #advertising

A bookface photograph featuring a book about Sean Connery. A member of library staff is holding up the book so Sean Connery's face lines up with their face.

Today is #LibraryShelfieDay. Sho here'sh a Connery shelfie. A Sean Connery shelfie. 📸

Licensed to #bookface.

Ad agencies, advertising themselves. Chiat/Day, 1972. "It's been our observation that on the polar extremes, political advertising can either tell the truth and lose or lie and win. And there's not much satisfaction to be gleaned anywhere in between." #advertising #adsforadagencies

The goal of all advertising. Even ad agencies advertising themselves. #advertising #adsforadagencies

Ad agencies, advertising themselves. Leo Burnett, 1961. "A good advertising writer will be seldom wrong if in rereading his copy, he cuts out the passages which seemed so clever to him when he wrote them." #advertising #adsforadagencies

👋

"Some would say we're meant to be in the business of selling, not creating art. But art sells – ask Damien Hirst. Brands look to writers to bring the weirdness and writers should revel in that." – Nick Asbury #advertising #copywriting

I'm reading that right now!

Ad agencies, advertising themselves. Leo Burnett, 2007. "Social currency is nice. Hard currency keeps the lights on." #advertising #adsforadagencies

Compelling CTA: "It's up to you." #advertising #adsforadagencies

Ad Pub Reading Club Where ad and marketing folks read professional books together on Bluesky with #AdPubReading

Reminder: Part 1 of The Copy Book due at the end of this week for those who are reading along with #AdPubReading

Next week we share thoughts here & wrap w/discussion on Sun 2/2.

Reading along with us & don't have the invite to the call? DM me.

sites.google.com/view/ad-pub-...

"The dictates of reason may be resisted, but not the promptings of sentiment and emotions." S. Rolland Hall #advertising #copywriting