2nd & 10

Happy football season! Still don’t like Fox’s score bug.

Hershey Bears Wear Awesome Autism Awareness Unis Designed by Local Students | Uni Watch The special uniforms were inspired by designs from the Milton Hershey School’s Senior Division art students…

A win all around. Like everything about these unis. Gotta prop up the good stuff whenever you can these days.

uni-watch.com/2025/04/08/h...

If any of these schools are run by awful people (like Baylor!), we swear we didn’t know, but tell us and we’ll yell about it.

Montana logo

7. Montana. The NEW vanguard of vintage varsity script. Wonderful.

UCLA logo

6. UCLA. The old vanguard of vintage varsity script. Wonderful.

Nebraska-Omaha logo

5. Nebraska-Omaha. Ooh, this is daring. It’s a drop shadow but it’s not. Gotta love smaller schools going for something, anything.

Grand Canyon University logo

4. Grand Canyon. Bit of an LA ‘84 Olympics vibe. Yes please.

Lipscomb logo

3. Lipscomb. It takes stones to be an athletic entity and walk around with a big L as your logo.

Akron logo

2. Akron. Sorry, the Zips?! Hell yes. ZIPS. Love this vintage-ish A.

St. Mary’s logo

🧵 And now, favorite lesser-known NCAA Tourney logos, MEN’S BRACKET, no particular order:

1. St. Mary’s. The intertwining is really satisfying.

If any of these schools are run by horrible people (looking at you, Liberty) tell us so we can yell about them.

FGCU logo

8. FGCU. Is there another logo with a heavier graffiti vibe? Doubt it.

Murray St. logo

7. Murray St. Love that the angle is straight on. Another great nickname. The RACERS.

6. South Dakota St. The Jackrabbits. The JACKS. Has the common hard shadow motif, but it’s still unique within that vibe.

William and Mary logo

William and Mary logo

5. William & Mary. Gorgeous monogram (is it a triogram?). Even the over-busy griffon lockup is nice. Always get points for good nicknames. TRIBE.

High Point logo

4. High Point. All chaos all the time. Got a tiny Leeroy Jenkins vibe. They’re going for the vibe and they aren’t stopping.

FDU logo

3. Fairleigh Dickinson. SWORDS! Right on. Let’s goooooooooooo.

Southern logo

2. Southern. A liiiiitle too much “fuck it, YOLO” in those Bézier curves, but it’s hard not to fall for that color scheme.

George mason logo

🧵 Timeline cleanser: Favorite lesser-known NCAA Tourney logos, WOMEN’S BRACKET, no particular order:

1. George Mason. What a glowup. Always give credit to schools that go against common college sports aesthetics.

It’s a missed opportunity. With the call for the return of classic logos growing every year, it would have been good timing to go in a new direction with a nice round number. (4/4)

Super Bowl logos LVI, LVII, LVIII, LIX, and LX.

In this era of logos, it should’ve been a layup to keep the typography consistent year-to-year, especially considering the post-SB XLIV goals. This whole suite held itself back. (3/4)

Super Bowl LX logo… supposedly

The wideness of the composition results in it feeling unnaturally expanded.

The colors are likely a reaction to the “colors predict the teams” insanity. Can’t accuse them of fixing the season if they use 32 colors! (2/4)

Super Bowl LX logo… supposedly.

Assuming this is official, which it looks to be, let’s analyze the Super Bowl LX logo:

Hoping they announce a collab with local artists. If not, the execution of the elements doesn’t say much. Like a state park pamphlet at a rest stop.

If there’s good background to the idea, we’ll revisit. (1/4)

That’s awfully kind. Thanks for the bump!

Like that Fox tried something interesting with the scorebox. The ideal box is readable, accessible, and non-intrusive. 2/3 ain’t bad, but the best innovation was the thin one optimized for vertical video sharing from a few years ago.

(This is not a vote in favor of vertical video).

Halftime reading while you’re waiting for Kendrick to cook 👇

Transparent score bug?! Okay okay okay. Here for it.

Oh wow, thank you! Appreciate the kind words.

That’s it! Had a lot of fun putting it all together. Thanks for taking a look!

Super Bowl LIX patch on Jalen Hurts’ uniform

Super Bowl LIX patch on Travis Kelce’s uniform

Super Bowl LIX novelty tickets

And jersey patches and big tickets.