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Communication Neuroscience Lab

@falklab.bsky.social

We study health and wellbeing, climate action and resilience, and equity @annenbergpenn.bsky.social www.asc.upenn.edu/research/centers/communication-neuroscience-lab

1,037 Followers  |  253 Following  |  72 Posts  |  Joined: 29.12.2023  |  1.8831

Latest posts by falklab.bsky.social on Bluesky

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Emily joins Matt Abrahams on "Think Fast Talk Smart: The Podcast" to discuss insights on relevance, storytelling, and what makes our brains sync up during great conversations. Watch/listen here: www.fastersmarter.io/guests/emily...

17.07.2025 17:05 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Opinion | Here Is the Science of Why You Doomscroll

Check out Emily's op-ed for @nytimes.com on how small shifts in how we think can help us make choices that are better aligned with our values! www.nytimes.com/2025/07/06/o...

07.07.2025 14:06 β€” πŸ‘ 7    πŸ” 7    πŸ’¬ 0    πŸ“Œ 0
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In this letter in @pnas.org, we respond to a comment on our recent paper.

Although multiple factors shape whether we act on our intentions, intentions are valuable precursors of behavior that can guide the iterative development of behavior change interventions.

www.pnas.org/doi/epub/10....

03.07.2025 17:40 β€” πŸ‘ 19    πŸ” 6    πŸ’¬ 1    πŸ“Œ 0
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To Make Better Choices, Understand How Your Brain Processes Values The brain weighs factors based on their importance toΒ oneselfΒ andΒ one’sΒ social world as part of a complex calculation thatΒ shapes behavior

@sciam.bsky.social spoke with Emily for a What We Value Q&A! Check out their discussion here: www.scientificamerican.com/article/to-m...

25.06.2025 17:02 β€” πŸ‘ 2    πŸ” 2    πŸ’¬ 0    πŸ“Œ 0
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There is currently a lot of polarization about how we should think about what's right and wrong!πŸ’‘ Neuroscientist Emily Falk drops some serious wisdom in our recent interview: bit.ly/emilyfalkdecisions

20.06.2025 16:39 β€” πŸ‘ 2    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
Behavioral Grooves | The Top Reason You Make Bad Decisions Emily Falk reveals how value, influence, and identity shape decisionsβ€”and how to use neuroscience to improve communication and behavior change.

Watch or listen to Emily's Grooving Session with Kurt and Tim on the Behavioral Grooves Podcast, where they discuss real-world applications for the insights in What We Value! Find it here: behavioralgrooves.com/episode/the-...

18.06.2025 14:28 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Another great What We Value conversation, this time with Emily and Kerri Miller on @mprnews.org! Have a listen: www.mprnews.org/episode/2025...

16.06.2025 19:00 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Phenomenal health communication research panel hosted by CSAB which highlighted great research from the @falklab.bsky.social at #ica25!

@xinyiwang.bsky.social on curiosity’s role in health info seeking, and Ben Muzekari on how ad cues spark smoking cravings (via experiments + fMRI). 🧠🚬

14.06.2025 19:47 β€” πŸ‘ 9    πŸ” 3    πŸ’¬ 0    πŸ“Œ 0
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Attending #ICA25? I’m presenting twice!

Today (Sat) 10:30-11:45: imagination interventions motivate pro-environmental behaviors

Mon 12-1:15: affective framing of news headlines influences engagement, donations, and memory

@falklab.bsky.social @asc.upenn.edu @penncssm.bsky.social @appc.upenn.edu

14.06.2025 16:06 β€” πŸ‘ 10    πŸ” 4    πŸ’¬ 0    πŸ“Œ 0
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Emily shared five key insights from What We Value with @nextbigidea.bsky.social! Read and listen at nextbigideaclub.com/magazine/man...

13.06.2025 20:06 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Want your NIH and NSF program officers and division directors to be fired and turned into political appointees?

Deadline extended: 3 days left! Already 33,000+ public comments

Comments can tank a proposed rule in court.

πŸ“£ Oppose the rule with a brief comment: shorturl.at/WKuBj

04.06.2025 23:13 β€” πŸ‘ 120    πŸ” 110    πŸ’¬ 3    πŸ“Œ 5
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The Neuroscience of Choice: Train Your Brain to Accomplish What Matters Most Discover how our brains shape our habits, our identity, and our capacity to changeβ€”for ourselves and the world around us.

New! Emily Falk (@upenn.edu @asc.upenn.edu @falklab.bsky.social) is interviewed on @nextbigidea.bsky.social about her new book on the episode "The Neuroscience of Choice: Train Your Brain to Accomplish What Matters Most" bookoftheday.nextbigideaclub.com/p/the-neuros...

27.05.2025 14:08 β€” πŸ‘ 5    πŸ” 4    πŸ’¬ 0    πŸ“Œ 0

A new study by @falklab.bsky.social and the @penncssm.bsky.social tested 17 strategies to motivate environmental action:

28.05.2025 14:38 β€” πŸ‘ 6    πŸ” 3    πŸ’¬ 0    πŸ“Œ 0
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If you're in Philly on Tuesday (June 3)-- Come join Emily Falk and @corinnelow.bsky.social at Barnes & Noble in Center City for a discussion of What We Value, the current moment, and more! Register here: emilyfalkbnphilly.eventbrite.com

30.05.2025 13:40 β€” πŸ‘ 2    πŸ” 4    πŸ’¬ 0    πŸ“Œ 0

We are so proud of you, Prof Sinclair!!! For folks looking for grad school opportunities, Allie Is incredible! Can’t wait to see all of this lab’s breakthroughs!

17.05.2025 12:36 β€” πŸ‘ 15    πŸ” 3    πŸ’¬ 1    πŸ“Œ 0

Thanks Kaitlyn and Owen πŸ₯°

17.05.2025 12:31 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Behavioral interventions motivate action to address climate change | PNAS Mitigating climate change requires urgent action at individual, collective, and institutional levels. However, individuals may fail to act because ...

What motivates people to take action and share info about climate change? We tested 17 psychological interventions in a tournamentβ€”Discover the winners in our new paper! Out now in @pnas.org w/ @falklab.bsky.social, @michaelemann.bsky.social, & team. Thread ‡️ 1/9

www.pnas.org/doi/10.1073/...

13.05.2025 20:08 β€” πŸ‘ 158    πŸ” 66    πŸ’¬ 4    πŸ“Œ 14

We've got more podcast features! Emily talks What We Value on The Groks Science Show: podcasts.apple.com/us/podcast/v... and Instant Genius: podcasts.apple.com/us/podcast/h.... Tune in for some cool conversations!

24.04.2025 18:26 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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A brief interruption from book posting to say a huge congratulations to DR. @xinyiwang.bsky.social on a spectacular dissertation defense! We're excited to see you pique people's curiosity in your new postdoc role and beyond πŸŽ‰ Job well done!

23.04.2025 18:21 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

πŸ₯° thanks, Richard! I wish! Unfortunately, I won’t be able to be at SANS this year.

21.04.2025 18:20 β€” πŸ‘ 3    πŸ” 1    πŸ’¬ 1    πŸ“Œ 0
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Episode 25-15 The Neuroscience of Choice Podcast Episode Β· TechNation Radio Podcast Β· 04/16/2025 Β· 59m

Emily recently spoke with Moira Gunn on Tech Nation Radio - another great conversation about "What We Value: The Neuroscience of Choice & Change"! Listen to the full interview here: podcasts.apple.com/us/podcast/e...

18.04.2025 17:44 β€” πŸ‘ 1    πŸ” 2    πŸ’¬ 0    πŸ“Œ 0

Miss this great conversation between Emily Falk and Ethan Kross on the neuroscience of choice and change? Now you can catch it on FAN's YouTube page: youtu.be/DAIDEFE6h7g?... @asc.upenn.edu @upenn.edu

17.04.2025 19:04 β€” πŸ‘ 3    πŸ” 3    πŸ’¬ 0    πŸ“Œ 0
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LIVE ONLINE TODAY! Secret Science Club presents β€œWHAT WE VALUE: The Neuroscience of Choice & Change” Free!

Join via ZOOM TODAY, April 16 at 8PM (EST). "Doors" open at 7:30PM. For sign-up, visit their website: secretscienceclub.blogspot.com

16.04.2025 17:15 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Join us today!

16.04.2025 12:33 β€” πŸ‘ 3    πŸ” 3    πŸ’¬ 0    πŸ“Œ 0

Happening tomorrow 4/16 at 1pm EST/12pm CT! #free event with a book giveaway! Register here: us02web.zoom.us/webinar/regi...

15.04.2025 20:55 β€” πŸ‘ 2    πŸ” 1    πŸ’¬ 0    πŸ“Œ 1

Thanks so much Susana 😍

14.04.2025 02:01 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Visualization of cuts to health research by house districts at scienceimpacts.org

Visualization of cuts to health research by house districts at scienceimpacts.org

Update via #SCIMaP now broken down by house districts

Our interdisciplinary team has expanded efforts to communicate the economic impacts of White House proposed cuts to health research.

Find out how your community may be impacted.

Explore more at SCIMaP: scienceimpacts.org

10.04.2025 15:39 β€” πŸ‘ 56    πŸ” 45    πŸ’¬ 3    πŸ“Œ 6

Thank you so much! I hope you enjoy it.

09.04.2025 01:21 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Thank you so much, Nicole!!!

09.04.2025 01:21 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
What We Value: The Neuroscience of Choice and Change
YouTube video by Annenberg School for Communication What We Value: The Neuroscience of Choice and Change

Neuroscientist and Annenberg Professor Emily Falk reveals the hidden calculations that shape our daily decisions β€” and how to make more fulfilling, impactful choices in our work, relationships, and lives β€” in her new book What We Value, out now from @wwnorton.bsky.social:

08.04.2025 19:44 β€” πŸ‘ 11    πŸ” 4    πŸ’¬ 0    πŸ“Œ 0

@falklab is following 20 prominent accounts