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Alisa Perren

@aperren.bsky.social

Media studies prof. Director of Industry Relations for the Radio-Television-Film Department at UT-Austin. Opinions are my own.

5,346 Followers  |  1,701 Following  |  269 Posts  |  Joined: 27.07.2023  |  2.0329

Latest posts by aperren.bsky.social on Bluesky

wealth concentration is already 200% as bad at is was in 2020. think about that

15.02.2026 15:20 โ€” ๐Ÿ‘ 1789    ๐Ÿ” 709    ๐Ÿ’ฌ 30    ๐Ÿ“Œ 18
r/analytics
โ€ข IOh
We just found out our AI has been making up
analytics data for 3 months and I'm gonna
throw up.
Support
So we've been using an Al agent since November to
answer leadership questions about metrics. It seemed
amazing at first fast answers, detailed explanations,
everyone loved it.
I just found out it's been hallucinating numbers this
entire time.
Our VP of sales made territory decisions based on
data that didn't exist. Our CFO showed the board a
deck with fake insights. The Al was just inventing
plausible sounding percentages.
I only caught it by accident when someone asked me
to double check something. I started digging, and
holy shit, it's bad.

r/analytics โ€ข IOh We just found out our AI has been making up analytics data for 3 months and I'm gonna throw up. Support So we've been using an Al agent since November to answer leadership questions about metrics. It seemed amazing at first fast answers, detailed explanations, everyone loved it. I just found out it's been hallucinating numbers this entire time. Our VP of sales made territory decisions based on data that didn't exist. Our CFO showed the board a deck with fake insights. The Al was just inventing plausible sounding percentages. I only caught it by accident when someone asked me to double check something. I started digging, and holy shit, it's bad.

lol this is gonna burst so fucking hard

14.02.2026 23:47 โ€” ๐Ÿ‘ 20036    ๐Ÿ” 5231    ๐Ÿ’ฌ 416    ๐Ÿ“Œ 1223

Legendary founder of NPR programming Bill Siemering is enjoying Zoom visiting with students so much that he's asked me to put a second call out. No honorarium necessary. Any takers?

14.02.2026 19:13 โ€” ๐Ÿ‘ 516    ๐Ÿ” 231    ๐Ÿ’ฌ 23    ๐Ÿ“Œ 1

AI is not inevitable. If we had sane people in government that were not in thrall to billionaire tech CEOs, LLMs could be regulated, forced to obey existing copyright laws, and banned from places where their use is inappropriate, such as college classes. This should be a moderate position.

12.02.2026 16:14 โ€” ๐Ÿ‘ 337    ๐Ÿ” 98    ๐Ÿ’ฌ 8    ๐Ÿ“Œ 3

Ring is first and foremost a scheme to charge Amazon customers to deter crime that costs Amazon (not the customers themselves) billions annually in refunds, returns, double shipping, and customer service overhead.

12.02.2026 00:41 โ€” ๐Ÿ‘ 1419    ๐Ÿ” 309    ๐Ÿ’ฌ 15    ๐Ÿ“Œ 16
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โ€œIf you wanted to create a tool that would enable the destruction of institutions that prop up democratic life, you could not do better than AI. Authoritarian leaders & tech oligarchs are deploying AI systems to hollow out public institutions with an astonishing alacrity.โ€

12.02.2026 13:36 โ€” ๐Ÿ‘ 283    ๐Ÿ” 147    ๐Ÿ’ฌ 6    ๐Ÿ“Œ 13
Preview
Hitting the social media jackpot is harder than ever TikTok dances won't make you an A-list celebrity anymore. But niche content creators make substantial incomes and are having a moment.

The top 10 most popular creators on YouTube and TikTok hardly changed in the past year, which means it's getting harder and harder to break through as a generalist creator and amass millions of followers. In the coming years, the newer creators who succeed will be the ones who niche down and develop

10.02.2026 15:11 โ€” ๐Ÿ‘ 1    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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HARVARD BUSINESS REVIEW: โ€œ.. In our in-progress research, we discovered that AI tools didnโ€™t reduce work, they consistently intensified it.โ€

hbr.org/2026/02/ai-d...

10.02.2026 13:16 โ€” ๐Ÿ‘ 2544    ๐Ÿ” 1041    ๐Ÿ’ฌ 71    ๐Ÿ“Œ 266

Bad Bunny's historical advisor is an assistant professor at UW-Madison.

Hell of a flex for your tenure file.

09.02.2026 13:47 โ€” ๐Ÿ‘ 1605    ๐Ÿ” 263    ๐Ÿ’ฌ 18    ๐Ÿ“Œ 10

Yes x 1000. I told my editors that all of the LLM drama came for romance (thanks to the Amazon marketplace) over a decade ago. Every iteration after that has been the same cycle over and over again. Canโ€™t get serious people to treat it seriously, however, because itโ€™s about womenโ€™s economic activity

08.02.2026 16:16 โ€” ๐Ÿ‘ 325    ๐Ÿ” 52    ๐Ÿ’ฌ 4    ๐Ÿ“Œ 0
Chappell Bone playing on the Puppy Bowl. Itโ€™s a puppy chewing on a blue and orange puffy thing

Chappell Bone playing on the Puppy Bowl. Itโ€™s a puppy chewing on a blue and orange puffy thing

Donโ€™t know who needs to hear this but one of the puppies on the Puppy Bowl this year is named Chappell Bone

08.02.2026 19:29 โ€” ๐Ÿ‘ 5074    ๐Ÿ” 1088    ๐Ÿ’ฌ 25    ๐Ÿ“Œ 51
Preview
New Mozilla Firefox version to allow AI features to be blocked Mozilla will allow Firefox users to entirely block current and future generative AI features on the browser.

Mozilla will allow Firefox users to entirely block current and future generative AI features on the browser after user feedback revealed many who wanted an AI-free browser experience.

03.02.2026 12:50 โ€” ๐Ÿ‘ 2141    ๐Ÿ” 709    ๐Ÿ’ฌ 54    ๐Ÿ“Œ 211
Preview
Hollywood Is Losing Audiences to AI Fatigue Entertainment about or made with artificial intelligence has been missing the mark with viewers over the past year.

Published my first piece at @wired.com today, about a string of AI thrillers that have bombed (most recent being the hopelessly naive Chris Pratt vehicle 'Mercy'), the backlash to Darren Aronofsky's YouTube slop take on the American Revolution, and a grotesque nostalgia-bait Super Bowl ad:

05.02.2026 19:26 โ€” ๐Ÿ‘ 1391    ๐Ÿ” 288    ๐Ÿ’ฌ 37    ๐Ÿ“Œ 31

Of course. Of course.

How many times are we, as a people, going to kick this specific, stupid SV football??? Drives me nuts.

06.02.2026 22:15 โ€” ๐Ÿ‘ 426    ๐Ÿ” 78    ๐Ÿ’ฌ 5    ๐Ÿ“Œ 0
These stats are admittedly a little funky, but itโ€™s possible todayโ€™s 
@washingtonpost bloodbath was the single-largest one-day layoff of journalists in American history. The Messengerโ€™s closure in 2024 (~300 or so staff) is probably closest. Either way, puts it in perspective.

These stats are admittedly a little funky, but itโ€™s possible todayโ€™s @washingtonpost bloodbath was the single-largest one-day layoff of journalists in American history. The Messengerโ€™s closure in 2024 (~300 or so staff) is probably closest. Either way, puts it in perspective.

Yeah, I can't really think of a larger one off the top of my head. The Messenger was similar in raw numbers, though it was a complete closure rather than the gutting of a newsroom like the Washington Post yesterday.

Even the massive CBS News layoffs this past fall are small in comparison...

05.02.2026 15:27 โ€” ๐Ÿ‘ 135    ๐Ÿ” 31    ๐Ÿ’ฌ 3    ๐Ÿ“Œ 1
Man Who Lost Everything In Crypto Just Wishes Several Thousand More People Had Warned Him

Man Who Lost Everything In Crypto Just Wishes Several Thousand More People Had Warned Him

Man Who Lost Everything In Crypto Just Wishes Several Thousand More People Had Warned Him https://theonion.com/man-who-lost-everything-in-crypto-just-wishes-several-t-1848764551/

03.02.2026 23:00 โ€” ๐Ÿ‘ 3460    ๐Ÿ” 616    ๐Ÿ’ฌ 23    ๐Ÿ“Œ 22
Preview
Washington Post says one-third of its staff across all departments is being laid off The Washington Post says one-third of its staff across all departments, not just the newsroom, is being laid off.

One third. apnews.com/article/wash...

04.02.2026 15:17 โ€” ๐Ÿ‘ 44    ๐Ÿ” 21    ๐Ÿ’ฌ 5    ๐Ÿ“Œ 3

Though this point is key

bsky.app/profile/jayk...

03.02.2026 19:17 โ€” ๐Ÿ‘ 3    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Yet more enshittification

03.02.2026 19:10 โ€” ๐Ÿ‘ 4    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

"When in doubt, draw a distinction."

Not sure where he got it, but in grad school one of my teachers taught me that.

This (long) thread is about the key distinctions I rely on as a critic. There's a Twitter version from 2021. This one builds on that one.

I will post them one at a time. Ready?

01.02.2026 16:31 โ€” ๐Ÿ‘ 831    ๐Ÿ” 244    ๐Ÿ’ฌ 13    ๐Ÿ“Œ 62

CBS News invites everyone who works for them to quit.

28.01.2026 23:39 โ€” ๐Ÿ‘ 758    ๐Ÿ” 283    ๐Ÿ’ฌ 76    ๐Ÿ“Œ 11
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Documents from lawsuit claiming Meta & Google purposely marketed addictive & dangerous products to children reveal corporate strategies for pushing into a schools to force young kids into their ecosystems.

Below slide from internal Google pitch deck.

www.nbcnews.com/tech/social-...

25.01.2026 14:21 โ€” ๐Ÿ‘ 88    ๐Ÿ” 40    ๐Ÿ’ฌ 6    ๐Ÿ“Œ 5
Preview
Ed tech is profitable. It is also mostly useless Independent research identifies few learning gains

Blistering piece on ed tech in @economist.com.

โ€˜Although ed-tech companies tout huge learning gains, independent research has made clear that technology rarely boosts learning in schoolsโ€”and often impairs it.โ€™
economist.com/united-state...

24.01.2026 14:24 โ€” ๐Ÿ‘ 515    ๐Ÿ” 259    ๐Ÿ’ฌ 13    ๐Ÿ“Œ 51

โ€œBut what stood out to me as I listened to the recorded conversation between Nadella and Fink is that they have largely given up on organic adoption by consumers. They have moved on to a new dream of forced adoption mandated by government and managerial coercion.โ€

24.01.2026 14:56 โ€” ๐Ÿ‘ 22    ๐Ÿ” 8    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

early industrialists adopted the power loom initially not because it was faster or cheaper than the workers it was replacing, but because increased precarity allowed harsher discipline of the workers who remained

21.01.2026 18:58 โ€” ๐Ÿ‘ 134    ๐Ÿ” 34    ๐Ÿ’ฌ 2    ๐Ÿ“Œ 1
Quote of sam altman over a post of sam altman saying they are testing adding ads to chatgpt

"I kind of think of ad as like a last resort for us as a business model"

Quote of sam altman over a post of sam altman saying they are testing adding ads to chatgpt "I kind of think of ad as like a last resort for us as a business model"

Thinks are going great in AI world.

21.01.2026 08:06 โ€” ๐Ÿ‘ 1125    ๐Ÿ” 268    ๐Ÿ’ฌ 25    ๐Ÿ“Œ 15
Headline: "Scientists discover emperor penguin colony in Antarctica using satellite images"

Headline: "Scientists discover emperor penguin colony in Antarctica using satellite images"

Yesterday it was cows using tools, today its penguins using satellite imagery.

20.01.2026 18:44 โ€” ๐Ÿ‘ 9157    ๐Ÿ” 2374    ๐Ÿ’ฌ 145    ๐Ÿ“Œ 203

โ€œbusiness could falter without customersโ€

20.01.2026 14:18 โ€” ๐Ÿ‘ 1104    ๐Ÿ” 121    ๐Ÿ’ฌ 34    ๐Ÿ“Œ 5

When I lecture to students about how the apparently thriving economy of the 1920s was really a house of cards just waiting to be knocked down, one of the points I stress is how much a small number of the very rich were essentially propping up consumer spending in unsustainable ways

17.01.2026 18:50 โ€” ๐Ÿ‘ 4340    ๐Ÿ” 1518    ๐Ÿ’ฌ 88    ๐Ÿ“Œ 26
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This is quite a post

www.planetearthandbeyond.co/p/reality-is...

17.01.2026 06:26 โ€” ๐Ÿ‘ 8094    ๐Ÿ” 2733    ๐Ÿ’ฌ 252    ๐Ÿ“Œ 752

@aperren is following 20 prominent accounts