Climate Science Breakthrough

As the US spirals out of control, let's be clear who the architects of this chaos are. A fossil fuel industry hell-bent on preserving its destructive business.

Yet in the UK, their lobbyists roam the palace of Westminster with privileged access to ministers. At what point will we say enough?

Donald Trump fires person behind jobs numbers after they're revised down The labor market slowed sharply over the past three months amid ongoing concerns over President Donald Trump's tariff policies.

Trump and Stalin would have got on nicely www.newsweek.com/donald-trump...

Climate stooges

‘Total infiltration’: How plastics industry swamped vital global treaty talks Petrostates and well-funded lobbyists at UN-hosted talks are derailing a deal to cut plastic production and protect people and the planet

Eye-opening (yet unsurprising...) from @dpcarrington.bsky.social

www.theguardian.com/environment/...

Labour MPs challenge Richard Tice over Reform UK’s plan to scrap green projects Exclusive: Letter signed by 59 MPs criticises party’s deputy leader after his warned energy firms over new contracts

A despicable approach to carbon emissions: attempting to destabilise the Green energy market

@edmilibandmp.bsky.social we re in your corner. Please share/comment if you agree

@mvtfwd.bsky.social @femi-oluwole.bsky.social @philmoorhouse.bsky.social @peterjukes.bsky.social @chrisgpackham.bsky.social

New research reveals the best attack lines to use against Reform How to stop Farage...

"From 2019-2024, Reform received more than 90% of its funding, £2.3 million, from individuals and companies linked to polluting industries and climate science denial.

"Bringing this information to the attention of voters 'was the only message to significantly reduce willingness to vote for Reform'"

Nothing to worry about

Thanks for sharing 🔥

Our approach is to try and shape a narrative that starts with the scale and immediacy of the crisis, tells you why it's not being addressed, and leads you to urgent action.

No truth = no action = no hope.
#TellTheTruth #ClimateAction

But in our experience, forced positivity can make you feel the crisis is under control, so you don't need to act.

Also it's not honest. People aren't stupid, they instinctively feel it if you're bullshitting them...

Doomism is toxic. But so is hopium, the insistence on only telling positive stories for fear of freaking everyone out.

We do absolutely need to point to a positive way forward (and there is one), otherwise we'd all just crawl under the duvet.
#climatesolutions

The reality isn't entirely rosy. We've made progress compared to previous likely outcomes, but the outlook is still grim, as we spell out....

Climate Science Translated Breakdown #10/10:
NO HONESTY = NO HOPE

There is an ongoing debate in climate communications about doom and gloom vs hope. 🧵
#climatecommunication #climatescience

We are still in search of an effective yet widely appealing call to action, which tbh probably needs an entire movement attached to it! Work in progress...⏰

UK research showed that our films are very effective in making people want to take action (87.5% more likely to take action). But, it's fair to say people are not bowled over by the options available. Some simply feel they have no political agency whatsoever (and who can blame them!)

Climate Science Translated - NSFW - YouTube Watch top comedians translate leading scientists into no-brainer English to prompt many more to act. Note NSFW - PG versions available. #climate #comedy #cli...

In the UK, we invited people to join a march or protest, to see their MP, to change their bank, to join a local group, to share with friends - deliberately giving a range of options ✊🔥📢
www.youtube.com/playlist?lis...

Awareness doesn't always lead to action. If you don't give a credible account of agency, of how people can affect the dire situation you've just explained, they won't act. 🧵

In the US, it's call or go see your elected representative...
#climateaction #climatescience

🔥🇺🇸

👇👇👇

The informal chats between scientist and comedian at the end of our films are many people's favourite bits.
Behind the scenes, most of them genuinely connected - and were grateful for each other’s voice 👇

Public figures play a huge part in tipping social norms, particularly if they're not political. Which is why we feature comedians coming to the help of scientists...

Whatever the actual %, it's both plausible and encouraging that we don't require everyone. Nor should we try and placate every shade of opinion. No movement ever has.

US sociologist Damon Centola reckons it takes 25% of the population to tip the rest. Extinction Rebellion's early theory of change was based on Erica Chenoweth's 3.5% figure (which sounds low, but still represents a good 2-3 million people in the UK, many more than ever turned up).

Climate Science Translated Breakdown #8/10:
TIPPING SOCIAL NORMS
As Michael Oppenheimer tells David Crosss "we need more people like you".
Change comes once social norms tip. 🧵

Ours is: comedian translates scientist into no-BS English. It seems to have struck a chord - enough to get a few unlikely doors open, from CBS in the US to ITV in the UK 🔥🎯

Unless you start with an idea based on an inherent tension that sparks discussion, you are dead in the water...

Too much climate communication is hatched in focus groups, where attention is a given - people are paid to listen to your meanderings, and also to come up with some kind of coherent answer, that may or may not reflect their real-life likelihood to watch and engage.

Climate Science Translated Breakdown #7/10:
GRABBING ATTENTION

Sadly, most people would rather chew off their own foot than listen to a hefty chunk of the latest climate science. Grabbing their attention is 90% of the battle - this is true of most comms btw. 🧵

Must-read! Prof Michael Oppenheimer in top DC news site @thehill.com, discussing our new film and why it's time to laugh at the climate crisis:

thehill.com/opinion/ener...

How the next financial crisis starts The climate shocks that could trigger wider market turmoil

How the next financial crisis starts

- The climate shocks that could trigger wider market turmoil

By @pilitaclark.bsky.social
HT @carbonbrief.org
#climatecrisis
www.ft.com/content/9e5d...