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Patrick Coffee

@patrickcoffee.bsky.social

I cover marketing for the Wall Street Journal. https://www.wsj.com/news/author/patrick-coffee

456 Followers  |  523 Following  |  81 Posts  |  Joined: 24.08.2023  |  1.7931

Latest posts by patrickcoffee.bsky.social on Bluesky

Ugh mine is β€œprickly”

12.02.2026 21:38 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

lol I’ve seen people argue over 3 or 4

The answer is 2, that is the limit

12.02.2026 21:30 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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idk what it says about me that I needed a chatbot to remind me to stop responding politely to PR spam

12.02.2026 21:26 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Who decided that all consumer PR is β€œcommunications” and all political PR is β€œstrategies”

10.02.2026 01:37 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

My son’s key Super Bowl takeaways

Tom Brady: looks cool
Liquid Death exploding heads: lol
Instacart: is Ben Stiller ok?
Green Day: sucks

09.02.2026 17:29 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
A young Iranian woman lights a cigarette with a burning photo of Khamenei

A young Iranian woman lights a cigarette with a burning photo of Khamenei

Another image that sums up the protest.

08.01.2026 23:13 β€” πŸ‘ 4364    πŸ” 1218    πŸ’¬ 69    πŸ“Œ 363

Totally valid point but she’s gonna be putting a lot more energy into investor relations and govt relations than advertising

09.01.2026 02:05 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Mamdani held his first press conference this evening at a rent-controlled building in Flatbush that’s located on the same block as several $2M-plus single family homes and a well-known crack house. The symbolism speaks for itself.

I know this because I live across the street.

02.01.2026 01:37 β€” πŸ‘ 3    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0

Things may look bleak for the ad industry as AI slop takes over. But yesterday my son found a quarter on the ground, read the word liberty and immediately sang the liberty mutual jingle so I think we’ll be ok.

23.10.2025 12:39 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

God, It's Brutal Out Here: lindseyadler.substack.com/p/god-its-br...

05.10.2025 14:27 β€” πŸ‘ 124    πŸ” 34    πŸ’¬ 2    πŸ“Œ 14

Just turned 46 and my goal for the next year of my life is to figure out why I felt the need to finish that Miranda July book.

17.09.2025 01:10 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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πŸ’…

16.08.2025 19:33 β€” πŸ‘ 5    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Never read the comments… until the boomer rock historian logs on

16.06.2025 23:40 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Professional journalism is working three days to get Tom Cruise’s rep to say β€œno comment” about the guy who deepfakes his face on TikTok.

02.05.2025 20:41 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

The future is already here and it’s one robot congratulating another robot for playing sia’s β€œunstoppable” on endless loop in every supermarket and pharmacy.

20.04.2025 13:49 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Did the producers of america’s funniest home videos realize they’d given birth to user generated content?

14.04.2025 23:01 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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doing what you have to do to live that new york city middle class lifestyle every day

20.03.2025 13:34 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

It’s generative AI! The last lines were great:

"This isn’t a future problem. It’s happening right now. But you wouldn’t know, because you’ve been covering crap that doesn’t matter.

Do better."

12.03.2025 17:57 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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AI may not take over the PR industry after all.

12.03.2025 16:33 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

This is very true… unless they’re describing ad agency employees.

07.03.2025 21:13 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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best subway ad of the year. not even close. now where’s the QR code??

07.03.2025 13:29 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Fitter, happier, more productive, no apparent distress

26.02.2025 15:03 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

I was ready to let go and trust my algorithmic masters until Spotify categorized mazzy star as shoegaze YET AGAIN. Everyone has a line and this is mine.

14.02.2025 14:24 β€” πŸ‘ 4    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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I must now retract any and all criticism of modern technology and apologize to the AI ego strokers.

ChatGPT is indeed the most important evolutionary development since man discovered fire.

12.02.2025 14:34 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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My son appreciates the day after the super bowl.

11.02.2025 00:10 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Is it possible that we got through a whole Super Bowl without Kevin Hart in a commercial

10.02.2025 03:24 β€” πŸ‘ 565    πŸ” 20    πŸ’¬ 23    πŸ“Œ 4

Things I learned from the ads this year:

-celebrities still love randomly showing up together in strange places
-AI is taking over the world but it also kind of sucks
-there’s no escaping tom brady or snoop dogg, who happen to hate each other

10.02.2025 03:38 β€” πŸ‘ 2    πŸ” 1    πŸ’¬ 1    πŸ“Œ 0
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My 10-month-old right before nap time

08.02.2025 13:38 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

As the news cycle gets crazier every day, it’s time yet again to ask the year’s most important questions

-is it a Super Bowl ad or a SB-themed ad
-is it a national buy or a regional buy
-in which markets will it run
-will it air in-game
-is earned media your key KPI

And still the world turns.

06.02.2025 15:59 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
https://www.wsj.com/articles/trump-tariffs-loom-over-ad-industry-from-brands-to-digital-sellers-58af3116?st=o2btDx&reflink=article_copyURL_share

New on WSJ: if the Trump tariffs go into effect, they’d be a big hit to… the ad industry.

China-based brands like Temuβ€”which is the #2 Meta advertiserβ€”would have to find new biz models.

Industries like auto that rely on imports would cut their spend to counter big losses. t.co/VaZatCa8xc

05.02.2025 17:33 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

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