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Patrick Coffee

@patrickcoffee.bsky.social

I cover marketing and AI stuff for the Wall Street Journal. Very Brooklyn dad. Ambient music listener. https://www.wsj.com/news/author/patrick-coffee

420 Followers  |  515 Following  |  73 Posts  |  Joined: 24.08.2023  |  1.7707

Latest posts by patrickcoffee.bsky.social on Bluesky

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πŸ’…

16.08.2025 19:33 β€” πŸ‘ 4    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Never read the comments… until the boomer rock historian logs on

16.06.2025 23:40 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Professional journalism is working three days to get Tom Cruise’s rep to say β€œno comment” about the guy who deepfakes his face on TikTok.

02.05.2025 20:41 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

The future is already here and it’s one robot congratulating another robot for playing sia’s β€œunstoppable” on endless loop in every supermarket and pharmacy.

20.04.2025 13:49 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Did the producers of america’s funniest home videos realize they’d given birth to user generated content?

14.04.2025 23:01 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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doing what you have to do to live that new york city middle class lifestyle every day

20.03.2025 13:34 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

It’s generative AI! The last lines were great:

"This isn’t a future problem. It’s happening right now. But you wouldn’t know, because you’ve been covering crap that doesn’t matter.

Do better."

12.03.2025 17:57 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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AI may not take over the PR industry after all.

12.03.2025 16:33 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

This is very true… unless they’re describing ad agency employees.

07.03.2025 21:13 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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best subway ad of the year. not even close. now where’s the QR code??

07.03.2025 13:29 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Fitter, happier, more productive, no apparent distress

26.02.2025 15:03 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

I was ready to let go and trust my algorithmic masters until Spotify categorized mazzy star as shoegaze YET AGAIN. Everyone has a line and this is mine.

14.02.2025 14:24 β€” πŸ‘ 4    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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I must now retract any and all criticism of modern technology and apologize to the AI ego strokers.

ChatGPT is indeed the most important evolutionary development since man discovered fire.

12.02.2025 14:34 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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My son appreciates the day after the super bowl.

11.02.2025 00:10 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Is it possible that we got through a whole Super Bowl without Kevin Hart in a commercial

10.02.2025 03:24 β€” πŸ‘ 576    πŸ” 20    πŸ’¬ 23    πŸ“Œ 4

Things I learned from the ads this year:

-celebrities still love randomly showing up together in strange places
-AI is taking over the world but it also kind of sucks
-there’s no escaping tom brady or snoop dogg, who happen to hate each other

10.02.2025 03:38 β€” πŸ‘ 2    πŸ” 1    πŸ’¬ 1    πŸ“Œ 0
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My 10-month-old right before nap time

08.02.2025 13:38 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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Venus Television Β· Marquee Moon Β· Song Β· 1977

Been listening to this album for 25 yrs and finally realized that β€œI fell right into the arms of Venus de Milo” is a joke bc of course she has no arms

πŸ€¦β€β™‚οΈ

open.spotify.com/track/3x0iCz...

07.02.2025 13:43 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

As the news cycle gets crazier every day, it’s time yet again to ask the year’s most important questions

-is it a Super Bowl ad or a SB-themed ad
-is it a national buy or a regional buy
-in which markets will it run
-will it air in-game
-is earned media your key KPI

And still the world turns.

06.02.2025 15:59 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
https://www.wsj.com/articles/trump-tariffs-loom-over-ad-industry-from-brands-to-digital-sellers-58af3116?st=o2btDx&reflink=article_copyURL_share

New on WSJ: if the Trump tariffs go into effect, they’d be a big hit to… the ad industry.

China-based brands like Temuβ€”which is the #2 Meta advertiserβ€”would have to find new biz models.

Industries like auto that rely on imports would cut their spend to counter big losses. t.co/VaZatCa8xc

05.02.2025 17:33 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Your Next Apartment Rental May Also Be a Marketing Campaign Branded residences are expanding from multimillion-dollar penthouses to affordable rentals like New Jersey’s Fiat House.

Link: www.wsj.com/articles/you...

30.01.2025 13:40 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Want to live inside a marketing campaign?

Now you can!

β€œBranded residences” have evolved from $33 million Upper East Side penthouses to $2400 studios in the hills of New Jersey that come pre-furnished with foldout beds and a fleet of EVs in the basement.

the brand doesn’t even earn licensing fees

30.01.2025 13:40 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

β€œI didn’t like how my dad annoyed me when I was 7”

29.01.2025 13:52 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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The evidence:

29.01.2025 12:53 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

My kid has a secret dairy and every entry reads, β€œI didn’t like it today when the people annoyed me.”

Clearly I’ve prepared him for adulthood.

29.01.2025 12:42 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

deepseek can’t be a serious AI player until they make an uncanny valley ad that everyone hates on LinkedIn.

28.01.2025 14:39 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Ten Years In A Crumbling Industry There’s a screenshot from TikTok that recently caused me and a group of my writer friends to lose our minds.

I wrote about the early years
of my career and the experience of watching your expectations die: open.substack.com/pub/lindseya...

22.01.2025 14:00 β€” πŸ‘ 734    πŸ” 115    πŸ’¬ 24    πŸ“Œ 61

Extremely depressing, i loved it

23.01.2025 22:52 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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The best band name competition is over, we are no longer accepting entries.

18.01.2025 00:43 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

What a century this year has been.

17.01.2025 22:51 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

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