Ryan Phelan

Personalization and Interactive Emails: Level Up Your Email Marketing Personalization and interactive emails can help brands cut through inbox noise, drive engagement, and build stronger customer connections.

We've put out a white paper discussing how interactive email marketing - emails you can interact with beyond just clicking a link - can drive greater results.

Here's an article my colleague Evan Diaz wrote as an introduction: bit.ly/479xT9n

#EmailMarketing #EmailTips #EmailDesign

Brand equity: Does your email build it up or tear it down? Here are three questions to ask yourself before you send your next campaign. In my work with marketers, I emphasize strategy over tactics in managing

Appearance, functionality, relevance - you can't skimp on any of these things in email. If they don't serve your customer's needs, don't work right or are frustrating to use your regard in their eyes will diminish.

bit.ly/35dd7cI

#EmailMarketing #EmailTips

Today's the day! Join me for The 8 1/2 Things You Should Never Ever, Ever, Ever Do in Email

This afternoon, 3:55 PM ET at GURU 2025 online!

See you there!

bit.ly/3rUqw56

#EmailMarketing #GuruConference #EmailEvents

The business stats you must have on instant recall Managing Director Ryan Phelan shares tips on how to further your job performance and career through growing intimately familiar with certain KPIs. When I

During this busy time of year, there's opportunity to capture a lot of data on your customers, what interests them and what motivates them to buy.

When the dust settles and the bosses want to know how things went, here's what they'll want to know:

bit.ly/3BFT7ey

Must attend.

It's almost here! GURU 2025 starts tomorrow!

I'm excited to host my panel "The 8 1/2 Thing You Should Never Ever, Ever, Ever Do in Email"

It'll be live at 3:55 PM ET!

See you there!

bit.ly/3rUqw56

#GuruConference #EmailEvents #EmailMarketing

4 Fall Email Marketing Tips to Boost Q4 Use these autumn-inspired email marketing tips to create campaigns, subject lines, and designs that keep customers clicking

It's a tough time of year for marketers. You've got the holidays, often the make-or-break season for businesses, and with the rise of Black Friday and the days around it there's pressure there too.

Here's some tips for handling Fall.

bit.ly/3WGB838

#EmailMarketing

How to Get the Email Marketing Budget You Deserve in 2026 Discover a new way to build and optimize your 2026 email marketing budget. Spend smarter, prove email's value, and maximize ROI.

In my experience, email marketers are facing two challenges at this time of year.

The ever-busy holiday season AND we're also expected to plan for next year!

A tough job yes but here's some tips that might help: bit.ly/3WxMypU

#EmailMarketing #EmailTips

Just a few days more until GURU 2025. Starting Thursday!

It'll be a gold mine of great ideas from many of the most respected thought leaders across the industry, and I'm privileged to be in their company.

Get your spot here: bit.ly/3rUqw56

#GuruConference

AI for marketers isn't just about easy copy or subject lines. Like many new technologies over the channel's history it makes possible things that would have been prohibitive, if not outright impossible.

Our latest whitepaper examines more advanced uses for it.

bit.ly/47cTFJa

Two weeks left until GURU 2025! With so many big names in email marketing, it's hard not to be a little excited.

Not signed up yet? Here's a link: bit.ly/4oA2T9h

#emailmarketing #emailevents #Guruconference

Brand equity: Does your email build it up or tear it down? Here are three questions to ask yourself before you send your next campaign. In my work with marketers, I emphasize strategy over tactics in managing

You might be aware of the idea of brand equity. It's a bit like a stock or share your customer has in the idea of your business as being worth value to them.

Something to consider before you hit send - is this email going help or harm our reputation?

bit.ly/35dd7cI

#EmailMarketing

Pssst! Hey email marketer! Want some of the good stuff?

Best emails of 2025. Right here TODAY, 2PM EDT!

Join us - bit.ly/4mPffsQ

#EmailMarketing #DigitalMarketing #EmailDesign

We've got envy coming up - Inbox Envy!

Inbox Envy: Enterprise Emails Worth Stealing in 2026 is tomorrow! Got some time tomorrow PM? Sign up and share as Kelly Haggard and I delve into some of the best emails we've seen in the past year!

bit.ly/4mPffsQ

#emailmarketing

My old colleague John Caldwell might be semi-retired these days, but that just means he's seen it all before.

The noisy voices pushing AI are the same as the ones pushing email in our infancy. And just like then, they were rarely the one's to heed.

bit.ly/47hSOH4

3 ways to avoid email automation breakdowns Your marketing automations must build in exclusions for people who don't receive a follow-up message. Back in February, I used a vacation-rental site to

Remember - computers are a great way to do things fast. 🐇

Nothing can do mistakes faster than a computer can. 🔥

So email marketer - are your automations working right today? 🤖

bit.ly/3JiJTKu

#emailmarketing #emailtips #emailgeeks

Email marketers don’t have time for shiny new things How to diagnose if you're wasting your time chasing the bright-and-shiny. One of the issues email marketers face is the perennial “bright-and-shiny”

Yes, I'm guilty of recommending AI in a lot of use cases, but that's the key: Use. Cases.

If you don't have a clear plan for how to use it, that shiny AI toy will be just like all the other useless shiny toys. Useless.

bit.ly/3ipbw6C

#emailmarketing #emailtips

Building a Holiday Email Marketing Strategy Building a Holiday Email Marketing Strategy

Holiday season is creeping closer and closer with Halloween nearby! 🎃

If you haven't gotten your strategy sorted yet, don't panic! Here's a whitepaper guide to holidays we've written to help you out! bit.ly/3W57iVH

#emailmarketing #emaildesign #emailstrategy

Best Practices for Email Design and Layout Learn best practices for email design and layout. Discover tips on visual hierarchy, mobile-first design, accessibility, and more.

Emails often look the worst on mobile - smaller devices especially often struggle with image and feature-heavy emails.

But since in most industries, almost half of emails are opened on a mobile device, it has to look good on the small screen.

bit.ly/4pnKyxL

#emaildesign

My colleague, Evan Diaz has a new article up on our site as an introduction to the topics in our recent white paper covering Personalization and Interaction in email.

That's how you stand out in today's cluttered inboxes

bit.ly/479xT9n

#emailmarketing #emailtips

Time for a 'Welcome Back' program for returning customers? | MarTech A welcome-back email can turn churned customers into loyal ones by picking up where their last experience left off.

"WELCOME NEW CUSTOMER!" the email reads.

But I'm not a new customer. I've just resubscribed to your service after several months away.

It's an unprofessional look, and your data should help you tell the difference between new and lapsed.

bit.ly/4mAnjOh

#emailtips

There's some things you should always do in email.

But at Guru 2025, I'll be talking of things you shouldn't do. That you never ever, ever, ever should do.

The 8 1/2 things in fact (That half is important)

Join me, 3:55 PM ET 6th November!

bit.ly/3rUqw56

Seen an email lately that made you think "Oh that's good - I'm stealing that idea"?

I'm doing a webinar with Kelly Haggard of Synchrony Financial next week and we're looking for the best emails of 2025 to breakdown and discuss.

Got one? Let me know!

bit.ly/4mPffsQ

Your abandoned-cart email program is valuable to your bottom line, don’t neglect it To optimize your abandoned-cart program, the voice and tone needs to be consistent with your brand voice across every other touchpoint. While auditing a

Automations are key to achieving more in email. Case in point - browse or abandoned-cart emails. But are yours optimized? Does the copy bring the same tone and voice that your brand is using nowadays?

bit.ly/35EnXbU

#emailmarketing #emailautomation #emailstrategy

Personalization and Interactive Emails: Level Up Your Email Marketing Personalization and interactive emails can help brands cut through inbox noise, drive engagement, and build stronger customer connections.

In our business, data is gold dust, and interactive emails are a great way to get more of it.

How your customers react and interact with them can really supercharge your ability to serve their needs.

bit.ly/479xT9n

#emailmarketing #emailtips #emailgeeks

AI Cadence and Attrition Discover how AI can help you optimize email frequency, reduce attrition, and improve reporting for more effective email marketing.

How much email is too much? AI might be able to tell you.

Our latest whitepaper at RPE Origin covers the ways email marketers can harness generative AI to uncover the trends and insights buried in their own data.

Read it free: bit.ly/4pSAWLD

#emailmarketing #emailstrategy

3 ways to avoid email automation breakdowns Your marketing automations must build in exclusions for people who don't receive a follow-up message. Back in February, I used a vacation-rental site to

With holiday season coming, you're going to need to find a place for automation to help manage some of your workload. It's not a risk free magic bullet though.

Here's a few tips on how to avoid breakdowns in your system:

bit.ly/3XPfCta

#emailmarketing #emailtips

GURU2025's coming and I'm excited to be part of it again! It was an amazing experience in past years and I'm confident it's going to be incredible once again.

Here's the link to get your free pass - see you there bit.ly/4n1zK5Y

#guruconference #emailevents #emailmarketing

Back in the day, personalization meant using the customers name - if you were lucky to have even that!

Nowadays, we've a wealth of data and information allowing us to really customize our service to our customers, but that brings problems of its own!

bit.ly/3WqFmvs

#emailmarketing #emailtips

Being around for two decades helps give you a certain perspective, at least if you've been paying attention (and I hope I have!)

One thing in particular is the emergence of the true customer journey as a concept. Our whitepaper looks into it:

bit.ly/42JWLTo

#emailmarketing #emailstrategy