Ryan Phelan

3 recession-defeating marketing strategies Enterprise companies have not slowed down or pulled back. If anything, they are accelerating in their pursuit of innovation at scale.

In my experience, most marketing teams use between 20-30% of their marketing platforms' potential.

Before resorting to expensive new solutions, it may be worth investigating whether you've really maxed out what your current one can do.

bit.ly/3ndBbF7

#EmailMarketing

4 steps to take before hitting go on your new martech platform Migrating from one marketing technology platform to another is exciting and terrifying at the same time. The bigger the organization, the scarier it gets.

Is 2026 the year you finally push for that big ESP migration?

If you're thinking it might be time, here are 4 things you might want to think through before you commit

bit.ly/3NigS44

#EmailMarketing #EmailTips #EmailGeeks

Time for your 2025 holiday marketing performance review (10-point checklist included!) Learn how to do a holiday marketing performance review to assess your email campaign performance and map out 2026 success

Email Marketers - It's time for your 2025 Marketing Performance Review!

Here's a starting point, including a handy 10-point checklist to get you started on learning the lessons that will take you into the future!

bit.ly/49S6aLN

#EmailMarketing #EmailGeeks #EmailTips

How to Get the Email Marketing Budget You Deserve in 2026 Discover a new way to build and optimize your 2026 email marketing budget. Spend smarter, prove email's value, and maximize ROI.

Getting the marketing budget you deserve in email marketing is a delicate balance of persuasion and reason.

So basically marketing then.

Here's a few things I'd look out for this quarter. bit.ly/3WxMypU

#EmailMarketing #EmailTips #EmailStrategy

Quality Email Design Always Wins Make your emails stand out. Quality Email Design Always Wins in improving open rates and building lasting customer relationships.

Now that there's a little time to think after the holiday chaos, it's time to refresh our strategies and our designs as we look forward into 2026.

Here's a whitepaper we wrote a few months back on why you'll want to make quality your goal.

bit.ly/4mtXuQk

#EmailTips

4 trends marketers must follow in 2026 | MarTech Marketers head into 2026 navigating AI’s next phase, looming tech change and an inbox that’s quietly evolving — with cautious optimism intact.

With everything that happened in 2025, a lot of us cut back on our news intake.

It's understandable; it was overwhelming and stressful. But if we want to stay on top of trends, we can't afford to be in blissful ignorance.

bit.ly/3N2eRLL

#EmailMarketing #EmailTrends

Maximize Back-to-School Sales with Effective Email Marketing Back-to-school shopping is a major revenue opportunity for many consumer brands and has the added benefit of bringing new shoppers to brands in time for holiday shopping.

So that's it. Holidays 2025 well and truly over, welcome to 2026.

Back to regular life. Back to work. Back to school and college.

If the student cohort are your target demographic, here's a little advice to take on the new term.

bit.ly/3JzA1yP

#EmailMarketing

Image-Only Emails: A Bad Idea Then, a Worse Idea Now Sending an all-image email in 2025 is like handing someone a billboard and hoping they hang it up themselves. It’s lazy, ineffective, and ultimately bad.

We've been seeing a few image-only emails over the holidays.

I get it, there's a lot of pressure to get something good looking out quick. But if your nice picture gets mangled by inbox filters, it was wasted effort.

bit.ly/3Hfv65a

#EmailMarketing #EmailTips

The 6 Q5 Email Marketing Strategies Nobody Else is Talking About (Yet) Create high-converting, engagement-driven email campaigns with a Q5 email marketing strategy. RPE Origin’s new guide has tips and real-world examples.

To paraphrase an old saying, the best time to build a Q5 strategy was a month ago.

The second-best time is now.

Take note of what this season taught you so you can be ready next year.

bit.ly/4jwUhz5

#EmailMarketing #EmailTips #EmailGeeks

When John speaks, I listen. With three decades of email under his belt, I'd consider his predictions for 2026 well worth considering

bit.ly/44M92bd

#EmailMarketing #EmailIndustry #MarketingThoughtLeaders

Well, that's our holiday tips series wrapped up! I hope you found some of the advice useful.

Don't forget to keep an eye on my colleagues over at RPE Origin for new insights, advice and industry whitepapers as we head into 2026!

#EmailMarketing #EmailStrategy #EmailTips

We're almost at the other side of the holiday season now. It's time to follow up with your customers - a few words of thanks can help build the relationship you want going into the new year.

#EmailMarketing #EmailTips #EmailGeeks

Ever click on an email link and wonder where the heck you've ended up because the email and the landing page look completely different?

If you can't get your emails and pages to align, why would you customer think you can get their order right?

Enjoy today's tip!

#EmailDesign

We've got another email holiday tip for you today.

Today's advice: always keep some last-minute emails handy for those "Screaming Down the Hall" moments. You know the ones!

#Emailmarketing #EmailTips #25DaysofHolidayTips

Happy Holidays from RPE Origin!

#EmailMarketing #EmailPals

We're reaching the end of our season of 🎁 email holiday tips, but we're not done yet!

Todays tip is:

Data Trends From The Year

AI is here. Practice Ethical Marketing to ensure a bias does not ruin the result.

#EmailMarketing #EmailTips #25DaysofHolidayTips

It's time for another holiday tip!

This time I'm taking a step back from being the Chief Elf Officer to make room for our Brand Sparkle Elf Amanda Margraf to talk multipurposer customer journeys!

We'll have some more for you next week. See you then!

#EmailTips #EmailDesign

What’s your Q5 email marketing strategy? Your Q5 email marketing strategy can help you create high-converting, engagement-driven email campaigns. Discover tips & real-world examples.

We've one more whitepaper out now to round out the year!

If you've ever been out for the post-holiday sales, you'll know there's a market out there for Q5 spending.

Get it here: bit.ly/4al22Wn

#EmailMarketing #EmailStrategy

I like to talk about the importance of strategy over tactics in email marketing, so here it is again, this time as a holiday tip!

More tips coming up soon!

#EmailMarketing #EmailTips #25DaysofHolidayTips

Today's holiday tip from us at RPE Origin is all about recognition.

It's easier to keep a customer than win a new one, so treat the loyal ones well!

More tips tomorrow!

#EmailMarketing #EmailTips #25DaysOfHolidaysTips

Today's RPE Origin tip is a video dealing with branding!

Is your brand lean and presentable, or is a sloppy mess of different logos giving your customers pause about whether you know what you're doing?

More tips tomorrow!

#EmailMarketing #EmailTips #25DaysofHolidayTips

Today's holiday tip from us at RPE Origin is already live!

Today we're talking the joy of re-engagement from lapsed customers.

If you feel like a bit more reading, here's an article with my thoughts from not too long ago: bit.ly/4mAnjOh

#EmailMarketing #EmailTips

How you handle email replies matters for great customer experiences Have you looked at your email replies lately? I’m talking about the email messages that come back to your “reply-to” email address after send.

It's usually not the plan but sometimes customers try contacting you about things by responding directly to your marketing emails.

If you have the time, this can be an opportunity both to serve your customers and to see where they're having trouble.

bit.ly/3Ir7O8w

Here's today's email marketing tip from us to you!

Urgency and FOMO

Use countdown timers, low inventory free shipping to drive conversion.

More tips next week!

#EmailMarketing #EmailTips #25DaysofHolidayTips

Up to 1 in 5 people globally live with a disability, but less than half of email marketers consider this when designing emails!

Todays tip: putting accessibility first - see the video!

#EmailMarketing #EmailTips #25DaysOfHolidayTips

RPE Origin's holiday tip of the day is up now! In case you haven't seen it here it is.

➡️ PERSONALIZATION! ⬅️

FNAME is NOT personalization!

Add products that pertain to the individual!

More tips coming soon!

#EmailMarketing #EmailTips #25DaysOfHolidayTips

It's time for another holiday email tip!

Have you been giving your footers any attention lately? Here's a short recommendation from us to you...

#EmailMarketing #EmailTips #EmailDesign

Some traditions just deserve to be upheld.

Breakfast bacon for example.

Just one more great reason I'm glad to be part of this ongoing Email Insider Summit.

#EmailMarketing #EmailEvents #BaconIsTheAnswer

We're starting with another week of holiday tips from RPE Origin - but I'm sneaking today's one out early!

Here it is - hope it's helpful to some of you, and for the others, we've much more still to come!

#EmailMarketing #EmailTips #25DaysOfTips

Maximize Back-to-School Sales with Effective Email Marketing Back-to-school shopping is a major revenue opportunity for many consumer brands and has the added benefit of bringing new shoppers to brands in time for holiday shopping.

I wrote a blog a few months back about marketing towards the "back to school" cohort.

Well, new year, new term! If you're targetting students or their parents now's a good time to have a plan to appeal to them in the upcoming semester.

bit.ly/3JzA1yP

#EmailMarketing