Alicia Trost

I almost forgot to tag off my Clipper at Redwood City Caltrain!

I did BART+Muni+Caltrain to get from home to Redwood City for the Move Bay Area West Bay Summit.

I never waited more than 10 minutes for a train and didn’t sit in traffic.

This is how I roll. I show up for others to promote the greater transit story in the Bay Area. It isn’t just about telling BART’s story but the industry in general and its role in the Bay Area’s ability to move people and keep the economy thriving.

'It's f—ked up': Unauthorized BART merch spoils SF store reopening Baggu reopened in San Francisco with unsanctioned BART merch.

Baggu reopened in San Francisco with unsanctioned BART merch.

When I learned of this the night before their store opening. I knew exactly what needed to be done and who to call. Thank you @renzaro.com

This was a good time.

Bill deadline day!!!

SB 63 (the Bay Area Transit funding bill) will need to go to the Assembly floor, Senate Transportation Committee where BART will provide lead testimony, then the Senate Floor.

I know you do. It is important for me to see rants, especially from trusted sources who don’t have an agenda. It keeps me motivated to continue to fight the good fight and make sure executives know things need work.

I’m so sorry. We are working to speed them up and I’m told they will be faster after the full roll out of the next generation of clipper. Missing your Caltrain connection is a big deal!

No service cuts needed yet.

The loan has always been essential for helping after the ballot measure but before the sales tax revenues flow.

SB 105 directs the Dept of Finance to work in consultation with CalSTA to examine loan or other financing options for agencies, with the goal to complete this work by 1/10/26 allowing for proposals to be included in the Governor’s FY27 Budget and legislative action in early 2026.

California transit loan bill watch.

🚨 SB 105 🚨

Despite some misleading headlines there is now legislation that expresses everyone’s intention to work out the terms of a state loan for transit agencies such as BART.

When we played the video of each BART line from the train operator’s point of view and the train reached Concord Station, the crowd cheered and clapped.

I met grandparents who brought their grandchildren so mom and dad could have a date night. Teenagers came in groups and enjoyed a cheap night out.

Our goal was to host local families from the neighborhood surrounding the Concord Station. Building community though local engagement.

When I saw families arriving with kids in wagons and strollers I was overjoyed. They didn’t need a car to attend. They walked over.

I’m leaning into fandom culture as a communication, engagement and public relations strategy.

Beyond the fact wBART was rejected and the board has prioritized maintaining the core, Solano County is not BART of the BART district and does not pay into it. There is also an expensive body of water in the way.

The time has arrived. @rebeccaforec.bsky.social do you remember when you tried to help me allow us to publish videos of each BART line from the train operator point of view?
We finally did it and plan to screen the video this Saturday at Concord Station.

Bay Area transit ridership is still hurting — but there are bright spots Bus and light rail have recovered better than the major commuter trains, and weekends offer a glimmer of hope across systems.

Bus and light rail have recovered better than the major commuter trains, and weekends offer a glimmer of hope across systems.

Pocket-sized vehicles: TransLink rolls out first-ever transit trading cards | Urbanized TransLink is rolling out something fun, nostalgic, and totally new: its first-ever series of exclusive trading cards.

Pocket-sized vehicles? 🚇🚆🚈⛴🚍

#TransLink rolls out its first-ever public transit trading cards, featuring 5 iconic transit vehicles.

800 free starter packs will be given away on Friday at Waterfront Station.

dailyhive.com/vancouver/tr...

The hustle is real.

In the next two weeks, we are hosting three press conferences and one huge weekend community event.

Transit is about building community and this level of engagement is necessary to capture attention and bring joy during uncertain times.

I’ve organized a Big Sync press conference for Monday to get the word out about our coordinated efforts.

And there is a joint press release that tells the story.

Thank you for giving voice to this!

Embrace the fun when it is not threatening.

Brands (especially in the public sector) need to be given permission to be authentic and engaging.

Rules are important but there is a way to respond to something without immediately leading with enforcement.

Something I am very proud of.

All 5 lines plus OAK! Don’t miss this big screen opportunity.

Come join me under the stars to watch our video of all the BART lines sped up….and on the big screen.

Plus we will be selling a new cozy BART system map blanket!

Burying the lede here, the sweaters are cool, but they got toques now!

@bsquiklehausen.com isn’t getting nearly enough credit for how good these look. You can wear this one out without getting weird looks from strangers (they just don’t get fashion, I swear)!

Gotta be my favorite sweater yet.

🔥🔥🔥🔥🔥

Love it.

After three years of “ugly” including a 2023 sweater with lights & a sound element, pivoting to “a BART sweater you can wear to a work meeting” was the right move.

👋 send me your ideas and I’ll make sure the BARTable team gets them.

I love these guides that @bsquiklehausen.com makes for BART.

Take BART this holiday weekend and stay off the roads.