Peter Fader

Schuylkill Turtle

I was looking at old pictures of my daughter and saw
Superman on Penn's campus (Fall 1998). No, not the kid with the S shirt, but just to his left -- that face over Ben Franklin's shoulder is David Corenswet, who attended Penn in 2011-12. (Shayna is in the light green shirt to the right.)

Come join me on August 6 for a special @ThetaCLV webinar on "Customer Lifetime Value and Machine Learning: Better Together for Business Impact"
hubs.la/Q03yBSjG0

New paper (doi.org/10.1016/j.da...) shows how a simple probability model (PM) outperforms a machine learning model (ML). PM is the old BG/NBD model -- the differences would be huge with CLV Ultra from Theta (thetaclv.com/clv-ultra/), which embeds key ML characteristics directly into the PM.

Yep -- well done!

Anyone knows my #CustomerLifetimeValue modeling work will appreciate the surprise in today's @nytimes.com Spelling Bee. Let's see who can get it first!

How Accurate CLV Models Drive Efficiency in a High-Tariff Environment | Theta Explore how CLV in a high-tariff environment helps companies stay efficient, protect margins, and prioritize long-term customer value.

Every day the uncertainty about tariffs keeps growing. The best way to deal with uncertainty is resolve it through careful measurement and forecasting. And no one does that better than Theta. Here are some of our perspectives on the situation: hubs.la/Q03m6Z9q0

We're three days away from #CLVDay -- make sure you get this "Ask Me Anything" webinar with Dan McCarthy on your calendar!

📅 May 15th is CLV Day! 🎉 Bring your CLV-related questions and get… | Theta 📅 May 15th is CLV Day! 🎉 Bring your CLV-related questions and get real-time answers from Theta's co-founders, Peter Fader and Daniel McCarthy. Plus, we’ve got an exciting announcement to share...

Rest up this weekend -- you'll need all your energy for #CLVDay next Thursday. Come celebrate with Daniel McCarthy and me!
www.linkedin.com/feed/update/...

Tis the season to sabotage grad pix!

Executives from Walmart, SKIMS, American Eagle Outfitters, Ulta Beauty and Vuori Named to Annual List of 25 Most Inspirational Women Leaders Executives from Walmart, SKIMS and Vuori were among those named to the fourth annual list of the 25 Most Inspirational Women Leaders.

Congrats to Mina Fader and the other amazing inspirational women leaders on this list!
www.businesswire.com/news/home/20...
@whartonschool.bsky.social @upenn.bsky.social

Check out @coreyfader's new license plate.
@philadelphiaeagles.bsky.social #GoBirds

I can't tell if this is horrible clickbait or super interesting. Or maybe both!

Cutting-Edge Predictive Analytics: Customer and Employee Lifetime Value

I'm excited to present to the Wharton Club of South Florida on March 20: "Quantifying the Qualitative: New Frontiers in Customer Valuation and HR Assessment": www.whartonsouthfla.com/fader_march2.... Come join the fun!

#20: How to Become More Customer-Centric (with Peter Fader, Co-Founder, Author and Keynote Speaker) Podcast Episode · World's Greatest Business Thinkers · 28/01/2025 · 1h 3m

I do a lot of interviews, podcasts, etc., but sometimes one really stands out. My recent conversation with Nick Hague was terrific. Check it out: www.youtube.com/watch?v=IKW-...
#WGBTpodcast #WorldsGreatestBusinessThinkers #B2Bframeworks #CustomerCentric #CustomerCentricity #CX #CustomerExperience

I'm starting the new year on the right (and left) foot with my new #WhartonSocks. Thanks #WhartonExecEd!
@whartonschool.bsky.social @upenn.bsky.social

Stop Wasting Money, Focus on Your Most Profitable Customers Kick off the new year with a fresh perspective on your business strategy! In this episode, Ben Owden chats with Dr. Peter Fader, Wharton professor and co-founder of a predictive analytics firm acquire...

Here's a nice pair of recent podcasts I did:
📣“Why Lead” with Ben Owden: whyleadothers.com/podcast/1636...
📣“CMO Confidential” with Mike Linton: youtu.be/bvPaQl6frw8
Quite different from each other, but both fun/interesting!

What company’s past reveals the future of OpenAI? Sherwood asked a baker’s dozen of writers to make their best case for what’ll happen to the most important company of 2024: OpenAI....

I'm on the fence about the future business prospects of GenAI (and OpenAI in particular). So this series of short articles from Sherwood is a terrific way to think about the path(s) forward. Give it a read and let me know which analogy makes most sense to you.
sherwood.news/tech/what-co...

PHILADELPHIA works for today's @nytimes.com Spelling Bee, but it doesn't count as a legit word. All the more reason for the @philadelphiaeagles.bsky.social to crush the @newyorkgiants.bsky.social tomorrow!
@crossingbroad.bsky.social @onpattison.bsky.social @sportsradiowip.bsky.social @inquirer.com

Wharton MBA student is out of this world | Penn Today Jameel Janjua discusses his interest in spaceflight, the fastest aircraft he has flown, the effect of supersonic speed on the body, attending Wharton, and his first time in space.

A lot of my @wharton students are high flyers, but none has flown as high as Jameel Janjua (literally!). Check out this article from Penn Today about him: penntoday.upenn.edu/news/wharton...

Make it a customer-centric holiday season: use the code PENN-HOLIDAY24 to get 40% off for any of my books through December 31
www.pennpress.org/wharton-scho...

Join Dan McCarthy and me tomorrow to get started on your journey towards CLV and customer centricity!
hubs.la/Q02ZfPBN0

Another extraordinary piece by @petercontibrown.bsky.social: petercontibrown.substack.com/p/how-beauti.... Check it out, as well as his earlier one below. Few people can convey their life experiences as compellingly as he does.

Folks here are (re)discovering some "oldie but goodie" posts from Twitter. For instance,
@fullydigitalfuture.bsky.social noticed this one about the Slack IPO from 2019. 18 months later, Salesforce bought it for almost exactly the amount we said it was worth. Nice to be reminded about good analyses!

All my old tweets are here now. Check out all the timeless content and inane nonsense I've posted over the years. And check out @en.blueark.app to do so for yourself.

Thanks for the mention @besegal.bsky.social! Yep, I'm here and eager to talk about customer analytics with anyone/everyone

Thanks for the mention! Yep, I'm here and eager to talk about customer analytics with anyone/everyone

My @Wharton bookshelf is a mess, but this beauty from @cncook will make it look much nicer -- after I read it!
https://www.amazon.com/dp/B0DM9C9CC4

The most amazing piece I've read in a long time. Please read and share with everyone you know. @PeterContiBrown doesn't seek the credit/attention, but he richly deserves it. https://petercontibrown.substack.com/p/finding-addie

The Customer-Base Audit: Rapid and Cost-Effective Due Diligence Tool:
https://thetaclv.com/resource/pe-cba/
@ThetaCLV