Beth Backes

Got my reading all set for this afternoon. Every Friday, I set aside time to catch up on research, reports, and news in my field (SEO & PPC). So if you've got some good insights, hit me up! go.semrush.com/social-media...

Oh my gosh, I feel this. I do SEO for higher education. The number of times I’ve had to say “Dr. ___, if I’m marketing your program and I don’t know the words you’re using, 17 year olds and their parents definitely aren’t going to understand them or want to apply.”

Did it also use “in today’s digital landscape” at least 3 times? 🫤

When you switch an app from light mode to dark mode and immediately feel less tension in your eyes. 👀

To clarify: 100% exact match isn't necessary, but get them as close as possible without being too long. If the most important words you want the page to be searched for are in the url, title, meta description, and a heading it will all be connected.

But I also should be cutting back too….. 😬😆

Bigger grinds are better for cold brew, but if you have small ones you can just filter it again to make sure they’re all out. I honestly use a mason jar and a mesh filter and it does the trick. Nothing fancy!

Hmm. Interesting. 🤔

Not good: yoursite/blog/the-best-tips-for-creating-good-urls-for-seo

Better: yoursite/blog/url-seo-tips

Enhance the accessibility of your site by creating more precise URL’s.

Use hyphens and drop filler words like “the”, “of”, “for” and it still gets in the main keywords.

If you’re trying to increase traffic and using "link in bio" apps, it’s time to rethink that strategy.

Those apps are the ones getting the CTR to the landing page they create for you. It's not coming to you. You don't get credit for that!

Send people TO YOUR OWN SITE. Forget the middle man.

Good quality beans + French press or cold brew are the way to go in my book!

Hi, I’m Beth. I post about funny daily musings (odd things happen to me all the time), coffee, SEO, PPC, and market research.

I specialize in higher ed marketing but also work with small businesses on improving their SEO on the side.

Cannot wait to create new connections on Bluesky!