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James Hoffmann

@jameshoffmann.bsky.social

I mostly make things to do with coffee.

4,888 Followers  |  82 Following  |  61 Posts  |  Joined: 15.11.2024  |  2.0252

Latest posts by jameshoffmann.bsky.social on Bluesky

I wish I'd done this test 15 years ago. The stress it would have saved me!

19.11.2025 12:56 β€” πŸ‘ 6    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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The Myopia of Political Films Looking at the message of One Battle After Another by examining Parasite, Civil War, and Eddington through Jean-Luc Godard's political film theory

new newsletter today about the shortsightedness of political films and how we interpret them featuring One Battle After Another, Parasite, Civil War, Eddington, and a Marxist-Maoist essay from Jean-Luc Godard

goodones.beehiiv.com/p/the-myopia...

10.11.2025 13:56 β€” πŸ‘ 72    πŸ” 19    πŸ’¬ 8    πŸ“Œ 7

I agree strongly with this. (Though the game of finding a sound professional's breaking point, by seeing just how incorrectly you can pronounce "lavalier" before they lose it, is quite fun)

22.10.2025 15:17 β€” πŸ‘ 27    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

An important thread debunking Starbucks' PSL invention claims. #CoffeeSky

16.10.2025 12:42 β€” πŸ‘ 21    πŸ” 4    πŸ’¬ 1    πŸ“Œ 0

If you picked up a copy - thank you so much! It is lovely to be tagged in images as people receive the book! I do hope it adds a little more delight to your next cup of coffee!

10.10.2025 13:02 β€” πŸ‘ 19    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
The World Atlas of Coffee book is on a coffee table, next to a cup of coffee and a houseplant.

The World Atlas of Coffee book is on a coffee table, next to a cup of coffee and a houseplant.

The new edition of The World Atlas of Coffee is out now! (except in the USA, sorry! Coming early next month!)
If you'd like to pick up a copy for yourself, or as a generous gift, then there's a few options (including the last few signed copies in the UK&US) to be found here: linktr.ee/jimseven

10.10.2025 13:01 β€” πŸ‘ 57    πŸ” 3    πŸ’¬ 1    πŸ“Œ 0
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The Hyperreality of Specialty Coffee Well-funded startups mimic the aesthetics and language of specialty coffee. Giant multinationals cosplay community. Companies chase trends created by social media. It all points towards coffee's growi...

I wrote about Baudrillard, pumpkin spice lattes, and the increasing hyperreality of specialty coffee. #CoffeeSky
www.thepourover.coffee/the-hyperrea...

26.09.2025 17:04 β€” πŸ‘ 24    πŸ” 7    πŸ’¬ 2    πŸ“Œ 6

New Video: Inside Espresso Pucks With A CT Scanner: www.youtube.com/watch?v=CX-a...

Thanks to @lumafield.bsky.social for letting come and do silly things with serious equipment!

19.09.2025 15:07 β€” πŸ‘ 49    πŸ” 3    πŸ’¬ 1    πŸ“Œ 0

Ugh, I think there's been some changes to YouTube's midroll settings but I hadn't realised that they were acting retrospectively - I'll go and have a look - I appreciate you letting me know! (As a viewer I don't like them so this is why I have them turned off!)

20.08.2025 10:45 β€” πŸ‘ 5    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Sorry about this - do please drop us a message and we'll see what can be done! (I hadn't known about this issue before!)

15.07.2025 11:37 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
We Made A New Coffee Magazine (Out of Recycled Take Away Cups)
YouTube video by James Hoffmann We Made A New Coffee Magazine (Out of Recycled Take Away Cups)

Today we're launching a new coffee magazine. It's called Cherry Bones!
Video here: www.youtube.com/watch?v=BmwJ...
Issue 1 is here: shop.cherrybonesmag.com/products/che...
Our goal: interesting work (from properly paid writers and photographers), no ads, and to make a beautiful thing too.

11.07.2025 13:59 β€” πŸ‘ 72    πŸ” 9    πŸ’¬ 3    πŸ“Œ 9

Probably the espresso blend would suit cold brew better - a little easier to extract for a brew method that struggles with extraction a little bit.

07.07.2025 09:46 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
V60 Papers: Our Excessive Testing Was Worth It!
YouTube video by James Hoffmann V60 Papers: Our Excessive Testing Was Worth It!

We decided to update an old video on V60 papers, so did way too much testing and found some interesting stuff so now I have new opinions on the subject: www.youtube.com/watch?v=YY5F...

27.06.2025 14:07 β€” πŸ‘ 69    πŸ” 7    πŸ’¬ 0    πŸ“Œ 1
How Starbucks Accidentally Popularised The V60
YouTube video by James Hoffmann How Starbucks Accidentally Popularised The V60

Today's video is something a little different, but I promise it is an entertaining little moment in modern/speciality coffee's history: www.youtube.com/watch?v=BfNo...

02.06.2025 20:24 β€” πŸ‘ 122    πŸ” 11    πŸ’¬ 7    πŸ“Œ 3

I make no apologies.
(I hope the tiramisu is tasty!)

30.05.2025 09:08 β€” πŸ‘ 109    πŸ” 2    πŸ’¬ 4    πŸ“Œ 0

I suspect not

12.04.2025 19:03 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
The Secrets Of My Daily Coffee Routine
YouTube video by James Hoffmann The Secrets Of My Daily Coffee Routine

New video: www.youtube.com/watch?v=epIg...

01.04.2025 12:46 β€” πŸ‘ 140    πŸ” 4    πŸ’¬ 4    πŸ“Œ 6

Strange and specifc question, I know - but anyone know anyone in London who might do custom marzipan fruit work?

14.03.2025 15:28 β€” πŸ‘ 27    πŸ” 2    πŸ’¬ 4    πŸ“Œ 0

I have never seen these before, but we're starting some development on siphon stuff so I will check it out!

05.03.2025 12:39 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Is The Best Espresso In The World Being Made At Home?
YouTube video by James Hoffmann Is The Best Espresso In The World Being Made At Home?

Today's video is about how the power, innovation and excellence in coffee equipment has shifted. It's a bit of history, a bit of equipment nerdery, and a little opinion all mixed up. www.youtube.com/watch?v=r7Yt...

04.03.2025 16:54 β€” πŸ‘ 81    πŸ” 8    πŸ’¬ 1    πŸ“Œ 1

Abused?

26.02.2025 10:18 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Can I Revolutionize Coffee?
YouTube video by James Hoffmann Can I Revolutionize Coffee?

Today's video is 100% entirely, very, very serious. www.youtube.com/watch?v=N4qD...

21.02.2025 16:25 β€” πŸ‘ 118    πŸ” 8    πŸ’¬ 7    πŸ“Œ 3
The Β£60 Aldi Espresso Machine
YouTube video by James Hoffmann The Β£60 Aldi Espresso Machine

Today's video takes a look at the Β£60 Aldi Espresso Machine. There's no way this can be any good.... right? www.youtube.com/watch?v=zX6F...

17.01.2025 16:06 β€” πŸ‘ 107    πŸ” 2    πŸ’¬ 6    πŸ“Œ 1
A Beginner's Guide To Fixing Bad Espresso
YouTube video by James Hoffmann A Beginner's Guide To Fixing Bad Espresso

Today's video is mostly for people starting out in their espresso journey (and, if you're already mastering your espresso it is hopefully one you can share with friends who are just getting into it!)
youtu.be/MbTD42FvMVU

08.01.2025 14:21 β€” πŸ‘ 91    πŸ” 7    πŸ’¬ 3    πŸ“Œ 0
The Ultimate French Press Technique
YouTube video by James Hoffmann The Ultimate French Press Technique

www.youtube.com/watch?v=st57...

08.01.2025 13:27 β€” πŸ‘ 5    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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I don’t know why this makes me as happy as it does, but this is the chart of views for my French Press technique video over the last year. Every little peak happens on a weekend, particularly on Sundays. There is often a notable peak on Christmas Day too!

03.01.2025 19:22 β€” πŸ‘ 182    πŸ” 5    πŸ’¬ 13    πŸ“Œ 1

Weirdly, I find editing audio much more painful than editing video. I just plain suck at Lightroom and Photoshop though, which is why i spend no time there. (Thus creating a vicious circle I suppose!)

02.01.2025 15:46 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Editing a video today (because the YT team are still on holiday), and wow - I do not miss editing my videos!
I have been meaning to learn Resolve, but suddenly this is making me think twice about that because I'd forgotten the pain of staring at myself and cleaning up my endless mistakes!

02.01.2025 13:03 β€” πŸ‘ 85    πŸ” 0    πŸ’¬ 5    πŸ“Œ 0

Not so far!

29.12.2024 12:17 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Honestly very impressed by the resilience of people who publish recipes for a living!

29.12.2024 11:06 β€” πŸ‘ 46    πŸ” 0    πŸ’¬ 2    πŸ“Œ 0

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