James Hoffmann

The Hyperreality of Specialty Coffee Well-funded startups mimic the aesthetics and language of specialty coffee. Giant multinationals cosplay community. Companies chase trends created by social media. It all points towards coffee's growi...

I wrote about Baudrillard, pumpkin spice lattes, and the increasing hyperreality of specialty coffee. #CoffeeSky
www.thepourover.coffee/the-hyperrea...

New Video: Inside Espresso Pucks With A CT Scanner: www.youtube.com/watch?v=CX-a...

Thanks to @lumafield.bsky.social for letting come and do silly things with serious equipment!

Ugh, I think there's been some changes to YouTube's midroll settings but I hadn't realised that they were acting retrospectively - I'll go and have a look - I appreciate you letting me know! (As a viewer I don't like them so this is why I have them turned off!)

Sorry about this - do please drop us a message and we'll see what can be done! (I hadn't known about this issue before!)

YouTube video by James Hoffmann We Made A New Coffee Magazine (Out of Recycled Take Away Cups)

Today we're launching a new coffee magazine. It's called Cherry Bones!
Video here: www.youtube.com/watch?v=BmwJ...
Issue 1 is here: shop.cherrybonesmag.com/products/che...
Our goal: interesting work (from properly paid writers and photographers), no ads, and to make a beautiful thing too.

Probably the espresso blend would suit cold brew better - a little easier to extract for a brew method that struggles with extraction a little bit.

YouTube video by James Hoffmann V60 Papers: Our Excessive Testing Was Worth It!

We decided to update an old video on V60 papers, so did way too much testing and found some interesting stuff so now I have new opinions on the subject: www.youtube.com/watch?v=YY5F...

YouTube video by James Hoffmann How Starbucks Accidentally Popularised The V60

Today's video is something a little different, but I promise it is an entertaining little moment in modern/speciality coffee's history: www.youtube.com/watch?v=BfNo...

I make no apologies.
(I hope the tiramisu is tasty!)

I suspect not

YouTube video by James Hoffmann The Secrets Of My Daily Coffee Routine

New video: www.youtube.com/watch?v=epIg...

Strange and specifc question, I know - but anyone know anyone in London who might do custom marzipan fruit work?

I have never seen these before, but we're starting some development on siphon stuff so I will check it out!

YouTube video by James Hoffmann Is The Best Espresso In The World Being Made At Home?

Today's video is about how the power, innovation and excellence in coffee equipment has shifted. It's a bit of history, a bit of equipment nerdery, and a little opinion all mixed up. www.youtube.com/watch?v=r7Yt...

Abused?

YouTube video by James Hoffmann Can I Revolutionize Coffee?

Today's video is 100% entirely, very, very serious. www.youtube.com/watch?v=N4qD...

YouTube video by James Hoffmann The £60 Aldi Espresso Machine

Today's video takes a look at the £60 Aldi Espresso Machine. There's no way this can be any good.... right? www.youtube.com/watch?v=zX6F...

YouTube video by James Hoffmann A Beginner's Guide To Fixing Bad Espresso

Today's video is mostly for people starting out in their espresso journey (and, if you're already mastering your espresso it is hopefully one you can share with friends who are just getting into it!)
youtu.be/MbTD42FvMVU

YouTube video by James Hoffmann The Ultimate French Press Technique

www.youtube.com/watch?v=st57...

I don’t know why this makes me as happy as it does, but this is the chart of views for my French Press technique video over the last year. Every little peak happens on a weekend, particularly on Sundays. There is often a notable peak on Christmas Day too!

Weirdly, I find editing audio much more painful than editing video. I just plain suck at Lightroom and Photoshop though, which is why i spend no time there. (Thus creating a vicious circle I suppose!)

Editing a video today (because the YT team are still on holiday), and wow - I do not miss editing my videos!
I have been meaning to learn Resolve, but suddenly this is making me think twice about that because I'd forgotten the pain of staring at myself and cleaning up my endless mistakes!

Not so far!

Honestly very impressed by the resilience of people who publish recipes for a living!

It’s been lovely to see people posting pictures of their Tiramisu’s but I’m not sure when I’ll be able to look at people’s posts without looking like this: 🫣

I don’t release recipes very often, but when I do I find it surprisingly stressful. With the Tiramisu, the immediate response from lots of people was “I’m going to make this for my whole family for our Christmas gathering!”. That’s a lot of pressure!

It does feel good to finally wrap up two very long projects this month (The Decaf Project and the Tiramisu series). Lots more fun stuff planned for next year, and more experiments/new things/different topics too.

YouTube video by James Hoffmann The Ultimate Tiramisu Recipe

It's finally done, the Tiramisu recipe is here: www.youtube.com/watch?v=o3AM...

As recipes go, this is reasonably nerdy - but optionally nerdy too. Somehow, after literally hundreds of tastings... I still quite fancy some tiramisu.

The Decaf Project tasting feedback form Thank you so much for taking part in the Decaf Project! We would love to hear your thoughts on your tasting experience. You will be taken through a short questionnaire collecting information about...

If you're happy to share - we'd love to get your tasting feedback on The Decaf Project Tasting (if you took part)
forms.gle/44iFdEfNPc4p...

(Submissions will stay open for a few weeks, because I know some folks are still waiting to find a good time to do it, or may be waiting on a delayed delivery)

This project definitely opened my mind further about decaf, and it was already a topic that I’d spent a lot of my coffee career thinking about! Hopefully other people had a similar experience!