Sopra Solutions

Blend qualitative insights with lightweight analytics to decide whether a flow needs a redesign or a refinement pass.

Track recurring friction points and tackle the highest-impact fixes first to avoid scope creep.

During tests, ask users to voice intent before each click; mismatches expose broken mental models.

A prototype’s purpose is to “argue with reality” early and inexpensively. #buildinpublic #tech

Is this a hot-take?: real-world implementation challenges frequently overwhelm theoretical benefits when organizations fail to properly assess deployment complexity and ongoing maintenance requirements.

Deep in a project devouring #AI research, from academic papers to implementation use cases. Expect to see me post the occasional snippet whenever i hit a “wait, that’s interesting” moment.

Follow along if you’re into it. Note: I’m non-technical, just techy enough to talk ab this stuff

A comparison chart titled “Who Needs White Papers” created by Sopra. The chart highlights different audiences who benefit from white papers and their specific goals: Start-ups & B2B Companies: Establish credibility, generate qualified leads, and shorten enterprise sales cycles. Product Teams & Engineers: Explain the technical foundations of a new architecture, protocol, or platform. Researchers & Academics: Summarize findings for policymakers, funders, or industry partners without requiring a full journal article. Consultancies & Agencies: Package proprietary frameworks or methodologies to stand out in a crowded marketplace. Industry Associations & Nonprofits: Influence regulation, secure grants, or rally stakeholders around a cause. Public-Sector Task Forces & Think Tanks: Shape policy debates with evidence rather than opinion. Investors / VCs (e.g., in crypto or deep tech): Lay out the thesis behind a fund, token, or investment theme to attract LPs or community support. Tagline above the chart reads: “Anyone who needs to convince a serious, expert-minded audience with facts, logic, and depth should consider writing a white paper.” Sopra’s logo is included in the top right corner.

When trust is the threshold, a white paper builds the bridge.
If you're introducing a novel solution, influencing a policy shift, or navigating a complex sales cycle, a well-structured white paper is still one of the most effective tools for driving clarity, credibility, & conversion. #buildinpublic

White papers aren’t about sounding smart. They’re about being useful.
Write to earn trust, guide decisions, and move people forward.

Want a checklist version of this? Shoot me a direct message ;)

Always write with the next step in mind.
Every white paper should lead somewhere. Whether it’s booking a consult, exploring a tool, or trying a strategy from the report. make the path clear. Don’t just inform. Invite action!

9. Make it actionable.
Checklists, decision trees, frameworks, next steps, etc. give them something to use, not just read. (That’s what turns a reader into a lead.)

8. Format for skimming.
Use informative headings. Short paragraphs. Bold takeaways. Highlighted key terminology. Assume most people are reading this between meetings.

7. Cite your claims. Always.
Back it up. Pull recent, reliable sources, especially if you’re making strong claims about ROI, risk, or innovation. Trust and transparency is everything.

6. Use examples they can see themselves in.
Real use cases (always cite), fictional business scenarios (realistic examples based on fact), whatever helps your reader visualize the value.

5. Speak like a professional, not a Wikipedia entry.
Ditch the jargon wall. Write like you’re explaining this to a smart friend who’s unfamiliar, but curious. Clear ≠ dumbed down.

4. Research > writing.
I never start with a blank doc. I gather use cases, frameworks, competitor angles, terminology related to the subject i’m writing about. This makes writing way faster and more useful to your audience.

3. Use a working title and an outline as your compass.
Even if you change it later, a clear, sharp title keeps your ideas aligned and your scope focused. Prevents you from drifting into unrelated tangents.

2. Anchor the content with a real problem.
No vague “thought leadership.” Define the actual issue they’re facing and cite credible sources! If you can’t answer “Why would a decision-maker read this now?”you’re not ready.

1. Start with the reader.
Is this for a CEO? A technical lead? Someone choosing between 5 vendors? Your entire tone, depth, and argument hinges on knowing WHO this is for.

🧵 Writing a technical white paper? Here’s how I do it strategically, clearly, and without sounding like a robot. In this thread are 11 tips from someone who writes them for mission-driven teams! (✨bonus at the end✨)

Tech is HUGE and AI is GROWING! With exponential innovations happening every day, we can never forget that the ultimate goal is to empower people.

Ensure that every solution prioritize, his trust, transparency, and the well-being of all stakeholders. #buildinpublic

Narrative is governance. A shared story acts as a decision filter. With a clear one-sentence promise and established content pillars, teams can better align values with new ideas. The mission guides the organization beyond description.

Start by defining "We exist to ___, so that ___"

This!!! Just because computers now have “intelligence” does NOT mean that they have taste. AI slop can’t match up to human uniqueness

Momentum Advantage Whitepaper – Growth Strategies for Uncertain Times Free download: Five data-backed tactics high-growth companies use to accelerate through recessions and recoveries.

We identified what helps organizations navigate #stagflation and down markets, backed by thorough research and use cases. Access an ungated copy of the paper here:

Love this take. I try to be very strategic about when I am using Gen AI. Not to sound like a pessimist, buuut, using it for the sake of fast outputs runs the risk of AI slop and mechanized convergence.

This shift shows AI companies and content creators developing new relationships. Cloudflare's tools giving website owners control over their content usage?

I mean, it's about time, right? Publishers might actually get paid properly for all that content that's been feeding these hungry AI systems.

Feed insights straight into product sprints so each release removes friction, not just adds options.

Pair behavior data with sentiment tagging to pinpoint where emotion spikes positively or negatively.

Prioritize fixes that shorten this gap; seconds saved here lift retention faster than feature launches later.

🧵 🪡 Heat-maps and funnel timing reveal the “time-to-first-value” moment…the point where new users either engage or bounce. #buildinpublic #martech #productdevelopment #UX

Note: The experiences listed are not requirements. We understand that many students are just beginning their journey in marketing . If you're passionate about the opportunity but don't have professional experience in some of these areas, we still encourage you to apply! We value enthusiasm, willingness to learn, & potential just as much as prior experience.

Writing an intern description & wanted to share a note.

Talent isn’t born with a perfect résumé. By selecting candidates based on merit & potential, rather than connections & past experiences, we can give students space to learn, test ideas, and power the next wave of people entering the workforce.