@shelleywalsh.bsky.social
SEO Content Strategist @sejournal.bsky.social and others 👉 Watch The SEO Pioneers series: http://youtube.com/@shelleywalsh 👉 Read more at shelleywalsh.com
Watch Patrick Stox from @ahrefs.bsky.social on IMHO:
youtu.be/IMTtGJpgiwY?...
In the latest IMHO, Patrick Stox gave me a surprising admission of what is working right now for LLM inclusion. He also talked to me about why Google isn't done or going anywhere and where he would invest if he launched a startup.
Watch now, link in comments...
Watch Carolyn Shelby on the latest episode of IMHO:
youtu.be/y2ZVyKrBOW0?...
1% of a trillion is ten billion. AI traffic is a bigger market than you think and is the future of Search. Like it or not.
The latest episode of IMHO asked principal SEO at Yoast and 30-year veteran Carolyn Shelby, Is AI Search overhyped?
Watch @raygrieselhuber.bsky.social on IMHO now:
youtu.be/sfCZoW1OvUM?...
(some) SEOs are over focused on AI & LLMs to the point they are missing the point. Forget what we call it, what matters is attracting attention through search behavior.
“Human behavior is the constant; experiences evolve.”
Watch the latest IMHO now
Watch @duaneforrester.bsky.social offer his IMHO:
youtu.be/9VxczZRLMQ4?...
AI's biggest threat to SEO isn't what you think.
I spoke to SEO Pioneer Duane Forrester to discuss the shift from traditional SEO and the impact on how SEO roles are changing and adapting.
Watch the full IMHO with Duane now, link in the comments 👇
Watch @billhunt3.bsky.social on IMHO:
youtu.be/UPCinf6puIw?...
SEO isn't broken. Your approach is.
And if anyone knows what they're talking about, it's Bill Hunt on the latest IMHO.
Google favours brands because users trust brands. It's a basic primal survival instinct to connect with what you recognise
I talk to Stephen Kenwright about how brand bias influences visibility in both Google Search and AI-driven platforms like LLMs
Link to video below👇
Cindy Krum offers her IMHO:
www.youtube.com/watch?v=Kj7l...
I spoke to Cindy Krum about her theory that Google might merge AI Overviews, Discover, and international results to build the next-gen search engine.
“The future of search is understanding the entire journey, not just the keyword or the query.” Cindy Krum
Watch the new IMHO
Jill Whalen leaves behind a legacy as a trailblazer in the early industry when she pioneered the 'white hat' approach to SEO and succeeded against the 'not-so-white-hats' of the time.
I spoke to her 2 years ago as part of the SEO Pioneers series
#jillwhalen #seopioneer
youtu.be/DD5D5YtUdWY?...
Not long ago, news publishers survived by moving offline to online. With Google clicks in freefall, news publishers face threats to survival yet again.
I've seen publishing change A LOT over 25 years.
Watch me speak to Barry Adams about what publishers can do to survive 👇
It was Chris. Really good talks from Stephen K and then the panel of all 3
12.06.2025 11:15 — 👍 2 🔁 0 💬 1 📌 0Steve pushed this out through their mailing list and on social. I tried to circulate locally though a few Leeds lists. Sorry you didn't hear about it.
12.06.2025 11:15 — 👍 1 🔁 0 💬 1 📌 0
Watch @polemicdigital.com on IMHO
www.youtube.com/watch?v=aClY...
Barry Adams has strong views on LLM hallucinations and what the industry needs to understand about AI's limitations.
“They’re not intelligent. They’re just very advanced word predictors”
I spoke to him for IMHO in the latest episode – link in the comments to watch now 👇
In Leeds, we're blessed with world class talent in striking distance. At the @sistrix.com local Leeds event we were spoiled with 3 of the best.
Good to see @alexmoss.bsky.social @nicholastott.bsky.social @jono.id @stephenkenwright.co.uk @malcolmslade.bsky.social
Thank you Steve Paine
Watch now: youtu.be/Leh4r23sj6w?...
29.05.2025 07:43 — 👍 0 🔁 0 💬 0 📌 0
John Shehata gave me his opinion on Discover, AI Mode and what this all means for publishers as their traffic disappears
"In the new world we will get less traffic. So for publishers that solely depend on traffic, this is going to be a problem." John Shehata
Video below 👇
Barry Adams for IMHO just recorded and will be live in a few weeks.
One of my favourite humans with so much to say.
ICYMI. This is the 1st study into how users are checking out AIO and it threw up some surprising insights
Watch my interview with Kevin about his findings, link in the comments
Watch @kevin-indig.bsky.social now talk about how users interact with AIO
“The longer someone spends with AIO content, the more they trust it. We saw a clear correlation.” Kevin Indig, IMHO
youtu.be/nFkM9Cy2mcg?...
This is the first usability study to deeply examine behavioral metrics like scrolling and clicking, and emotional responses and trust levels
“Trust is the first filter users apply, not relevance. If they don’t trust the source, they won’t engage.” Kevin Indig, IMHO
Today Kevin Indig releases data on how users interact with AIO and I spoke to him last week about this for a special edition of IMHO.
“Just because users don’t click doesn’t mean visibility in AIO is meaningless, it still shapes decisions.” Kevin Indig, IMHO
Link to video below 👇
Subscribe to my YouTube channel to watch as soon as the video is released: www.youtube.com/playlist?lis...
08.05.2025 07:18 — 👍 1 🔁 0 💬 0 📌 0
