Discourse, Context and Media Journal

📢New article out!
🟦 @shayuze.bsky.social & @gavinbrookes.bsky.social study user's stance and multimodal irony.
🟦They analyse comments on X to the UK's NHS Covid-19 policy posts.
🟦They prove the mediating role of affordances & offer a replicable method.
🔗 www.sciencedirect.com/science/arti...

3️⃣ Noam Gal explores misinterpretations in social interaction by analysing ironic humour.

4️⃣ Jungyoon Koh & Anna De Final study online retellings on YouTube of viral TikTok stories.

It is a short but very interesting issue!

🔗 www.sciencedirect.com/journal/disc...

🥁New issue published!!

🤓Are you interested in #MediatedDiscourse? Here are the contents!

1️⃣ Jingtian Sydney Wang & Debing Feng look at policywashing strategies on corporate discourse.

2️⃣ Daniel Ungureanu studies the relation between aesthetics & altgorithms in AI-generated memes.

Policywashing: Recontextualizing the “Craftsmanship Spirit” policy in corporate Weibo discourse While existing research has extensively explored corporate communications on social media, limited attention has been paid to how Chinese corporations…

📢New article published!
🟦Jingtian Sydney Wang & @DebingF
study corporations' recontextualization of state discourse.
🟦They analysed Weiboo posts on "craftsmanship spirit"
🟦They identified 4 discursive frames which result in corporate's policywashing
🔗 www.sciencedirect.com/science/arti...

📢New publication on #AI!

🟦Daniel Ungureanu studies how AI-generated memes negotiate visibility & illegibility.
🟦Data relates to Italian Bainrot & is taken from Instagram.
🟦The analysis proves that overload opacity is a useful explanatory concept.

🔗 www.sciencedirect.com/science/arti...

‘And they say Leftists have no sense of humour’: Sanctioning interpretive failures as discursive gatekeeping on social media Misinterpretations are an integral part of social interaction. They participate in the meaning-making process of the interaction, but also play a wide…

📢New article published!
🟦Noam Gal studies the misinterpretation of ironic utterances on social media.
🟦2 dimensions are studied: participant structure + content explicitness.
🟦Both dimensions interact in the demarcation of group boundaries.

🔗 www.sciencedirect.com/science/arti...

📚Looking for something to read in the new year?

🤓Interested in #MediatedDiscourse?

Here are some recommedations on how #emoji mediate digital communication!

🧵⏬⏬

Jenia Yudytska studies how affordances (incl. emoji) vary across platforms.
🟦Data comes from sets of posts on Twitter & Discord.
🔷Quantitative differences relate to use of 📱or🖥️.
🔵Other contextual factors also influence use of affordances.

🔗 www.sciencedirect.com/science/arti...

Cecilia Lazzeretti explores how emoji shape museums' communication with their audiences.
🟦Data comes from the FB & Insta accounts of 17 museums.
🔷Analysis draws on a coding rubric looking at 4 categories of meaning.
🔵Intermodal semiosis plays a role.

🔗 www.sciencedirect.com/science/arti...

Dalal Altayari, Kaixi Yuan & @michelezappavigna.bsky.social explore how emoji contribute to interpersonal alignment.
🟦Data derives from a collection of conversations between humans & chatboxes.
🔵Emoji modulate attitude through textual patterning.

🔗 www.sciencedirect.com/science/arti...

📚Looking for something to read in the new year?

🤓Interested in #MediatedDiscourse?

Here are some recommedations on how #emoji mediate digital communication!

🧵⏬⏬

💻In what is becoming a tradition, the #DCM team took our annual photo at our last meeting in 2025.
🎄So happy festive season to all our readers!
📘And stay tuned, we'll be back in 2026 with more recommedations on #MediatedDiscourse!

🔵And M.G. Sindoni et al. on translaguaging in the construction of bilingual parenting on social media.

And 1 final paper on the #SI on Digital Intimacies:
🔵Final discussion by I. Gershon

Everything can be read here ▶️ www.sciencedirect.com/journal/disc...

Do not miss it out!

And 4 more articles on the #SI on Translanguaging:
🔵Y. Wang et al. on multimodal translanguaging creativity by a Chinese vlogger
🔵F. Busch et al. on translingual resources on smartphones.
🔵C. Pérez-Arrendondo et al. on intercultural identities by Chilean influencers.

It also includes 3 papers on the #SI on Mediating scientific knowledge:
🔵The editorial, by R. Lorés & P. Mur-Dueñas
🔵 O. Dontcheva-Navratilova on the recontextualization of knowledge in biology video abstracts
🔵 S. Murillo on the functions of emojis on X posts about science

8️⃣C. Song & T. Chen on the communicative function of parenthesis on Chinese social media.

Also including 2 papers on the #SI on Dementia:
🔵M. Pleyer on metaphorical construals by patients on a forum.
🔵S. Kleinke & Monika Pleyer on the relevance of gender on a forum.

4️⃣ J.M. Fuller on humour & ethnonationalist discourse in YouTube.
5️⃣Y. Sun & colleagues on the mediating role of emoji for self-praise.
6️⃣ D. Altayari & colleagues on the interpersonal function of emoji on chatbots.
7️⃣ T.-L. A. Wan on the remediation of an influencer to TV.

🥁New issue published!!!
Here is the newest research on #MediatedDiscourse!
1️⃣J. Guo on the transformative potential of short video platforms.
2️⃣ C. Gardam & colleagues on conspiracy discourses about climate on Instagram.
3️⃣Y. Zhao & colleagues on female fitness influencers

📢New article published!!!
🟦Ya Sun et al show how technology shapes self-praise in social media.
🟦They develop a 3-dimension framework for analysing emoji-text relations.
🟦They prove that platform-mediated affordances transform corporate communication.
🔗 www.sciencedirect.com/science/arti...

In all, this @dcmjournal.bsky.social SI highlights the importance of recontextualization in digital scientific communication, showcasing new approaches and exploring a wide diversity of digital media and dissemination practices.

Explore all contributions here👉 www.sciencedirect.com/special-issu...

Remember‼️

New SI is out now in @dcmjournal.bsky.social! Edited by @rosalores.bsky.social & @pmurduenas.bsky.social, it explores how scientists use emerging digital genres and platforms to share expert knowledge w/ broader, more diverse publics.

🔗 n9.cl/so0gf

Let's dive in🧵⬇️

📘@krystyna-warchal.bsky.social explores modifications of knowledge claims when adapted for different audiences.
🟦Case study is about the announcement of a new Alzheimer's drug.
🟦The analysis identifies 5 types of knowledge claims & 3 types of transformations, mainly related to salience.

📘@silviamurilloornat.bsky.social analyses the functions performed by emojis in recontextualization practices.
🟦She proves that emojis contribute to engagement & to reformulating knowledge.
⏬⏬
bsky.app/profile/dcmj...

📘@mariajoseluzon.bsky.social & S. Albero-Posac explore how @theconversation.com contributes to the public understanding of science.
🟦They analyse 50 articles by exploring how they are discursively configurated: verbals, visuals & hyperlinks.
⏬⏬
bsky.app/profile/dcmj...

📘Chin Ee Loh, Fei Victor Lim & Ren Feng Lorraine Ow focus on knowledge recontextualization in Singapore.
🟦They explore the role of knowledge mediation in education research by analysing one project website.
🟦They highlight the role of communicative competence for succeeding.

📘@jan_engberg
proposes a new approach for the study of science slam performances.
🟦3 moves are proposed for the analysis: expert self-referencing, expert knowledge transfer, audience interaction.
⏬⏬
bsky.app/profile/dcmj...

📘O. Dontcheva-Navratilova’s research shows how video abstracts transform specialised knowledge.
🟦Data includes 20 videos on biology.
🟦Methods involves looking at 2 clusters of rhetorical strategies: Engagement & Framing.
🟦Findings identify 3 types of video abstracts.

📘S. Carter-Thomas & E. Rowley-Jolivet explore the transmedial repurposing of knowledge.
🟦Data comes from Nature & includes 4 sets of genres, including the original scientific article.
🟦Through close textual analysis, a mix of scientific & popular features is found.

📘In their introduction, @rosalores.bsky.social & @pmurduenas.bsky.social explain the 2 main questions in the #SI
❔1. How expert scientific knowledge is recontextualized through new media.
❔2. Which discourse strategies are employed to navigate the challenges of this new media.

📢New #SI published!!!
Edited by @rosalores.bsky.social & @pmurduenas.bsky.social, articles explore new forms of disseminating scientific knowledge.
In this contemporary context, new dynamics & the role of #affordances are explored.
Contents in 🧵
🔗 www.sciencedirect.com/special-issu...