Karsten Weide

2/2

Experian now also has access to Audigent's SmartPMP, ContextualPMP, and CognitivePMP products, improving campaign affectiveness.

This adds to the ID solutions that came with the TapAd acquisition in 2020.

1/2

The Audigent acquisition is a cool deal for @experian-us.bsky.social.

They'll get better data and better identity solutions, audience curation combining inventory, contextual signals, and first-party data, enabling campaigns focused on consumer choices and behaviors.