Ryan Barwick

Scoop: Estée Lauder to bring Too Faced to market Breakups are coming for the beauty segment as consumers adjust.

💄🚨Scoop: Estée Lauder is trying to sell cosmetic brand Too Faced.

Estée bought Too Faced for $1.45 billion back on 2016.

The pitch comes as Unilever, Coty, and Kenvue are all offloading their beauty assets.

www.axios.com/pro/merger-d...

You gotta be kidding me

reading this bummed me out, not a lotta joy

Meanwhile, Substack said this week that it had surpassed 5 million paid subscribers

Newsletters continue to take off—and so do their ad tools Beehiiv, a newsletter platform, rolled out an ad tool to connect creators to more advertisers, but Substack, which has more than 5 million paid subscribers, is hesitant to break into ads.

🐝Scoop: Beehiiv is launching a new tool that'll help creators sell their ads directly to advertisers, with rate cards, invoices, and software to place ads.

The company is on pace to make $35 million in revenue this year. Programmatic ads could come in 2025.

www.marketingbrew.com/stories/2025...

hmmm

Blackburn, Blumenthal Probe Amazon & Google After New Report Reveals They Placed Ads on Website that Hosts Child Sexual Abuse Material

adtech news: Blackburn and Blumenthal have written letters to CEOs of Google, Amazon, Integral Ad Science, DoubleVerify, MRC, and TAG over concerns raised in a new report that found advertisers funding child sexual abuse materials (CSAM).

www.blackburn.senate.gov/2025/2/issue...

U.K. orders Apple to let it spy on users’ encrypted accounts Secret order requires blanket access to protected cloud backups around the world, which if implemented would undermine Apple’s privacy pledge to its users.

Scoop by @joemenn.bsky.social: "Security officials in the UK have demanded that Apple create a back door allowing them to retrieve all the content any Apple user worldwide has uploaded to the cloud, people familiar w/ the matter told The Washington Post." www.washingtonpost.com/technology/2...

needed the win.

what matters is that you got me in there

I'm here, man. And I'm there. DM me if ya need me!

Lol

Meta plans crackdown on health-related user data The changes, which come amid ongoing scrutiny of Meta ad tools, could be “catastrophic” for certain advertisers, one marketer said.

New: Meta is planning a crackdown on health data.

Meta reps have been warning advertisers about an update to its data policy. The shift comes nearly two years after the FTC brought a case against BetterHelp for sharing health data with the platform.

www.marketingbrew.com/stories/2024...

murders row of annoying

New this AM: The FTC cracks down on two location data brokers, gravy analytics and Mobilewalla, claiming they sold location data related to....you guessed it....sensitive locations like health clinics.

Law Enforcement Communications Breach Exposed Data, Suit Says Communications provider Datamaxx Applied Technologies Inc. was negligent in failing to protect the personally identifiable data of law enforcement officers from cybercriminals, according to a proposed...

NEW: a communications firm that counts 750,000 users from law enforcement and federal agencies including the FBI and NYPD reported a breach of user PII last week. It's now facing a class action lawsuit.
news.bloomberglaw.com/privacy-and-...

Google, DOJ tussle one more time over ad tech In closing arguments, the DOJ claimed that Google is “once, twice, three times a monopolist.”

Google is “once, twice, three times a monopolist,” per DOJ in closing arguments

www.marketingbrew.com/stories/2024...

How Lina Khan’s FTC changed the advertising industry Beyond antitrust enforcement, Khan’s FTC got “into the weeds” of the digital advertising industry, and “the toothpaste isn’t going back into the tube,” one exec said.

A piece by @ryanbarwick.bsky.social in which advertisers argue that they are just like "arms dealers" who have weapons but aren't involved in how those weapons are used against your privacy.

“That might be a gruesome analogy, but it’s pretty apt,”

ummmm....

www.marketingbrew.com/stories/2024...

ya know, when you hear a quote like that...

Walmart’s retail media offering isn’t coming for Amazon’s anytime soon, buyers say Though it isn’t “Amazon Canada” anymore, advertisers are still warming to the platform this holiday season.

Walmart is cruising into the holiday season right now, but it still has ways to go before it touches Amazon's advertising market share.

www.marketingbrew.com/stories/2024...

and worth noting, it was never intended to look realistic!

Coke wanted that eery, smooth AI look.

Inside the making of one of Coca-Cola’s controversial holiday commercials Yes, the agency’s managing partner has heard the criticism—and no, he’s not worried.

I talked to the guy behind those Coca-Cola Christmas ads described as "soulless garbage," and "creepy."

Get used to it, he told me.

www.marketingbrew.com/stories/2024...

How Lina Khan’s FTC changed the advertising industry Beyond antitrust enforcement, Khan’s FTC got “into the weeds” of the digital advertising industry, and “the toothpaste isn’t going back into the tube,” one exec said.

New from me: How Lina Khan and the FTC tried to reel in adtech and data collection, often for the first time.

www.marketingbrew.com/stories/2024...

after 10 years of big social media telling us no one wants posts that link out to other websites, it turns out it was really just the big social media companies that didn't want that

Walmart's ad business in the US slowed just a hair, from 30% last quarter to 26% in Q3.

Didn't break out size but last year it was roughly $3.4 billion

The City’s Best Sauce New York’s salsas, dressings, and dips have never been brighter, bolder, or more varied. Here are 22 spots where you’ll want to order extra.

New York Magazine has been on a tear lately, but I fear we've jumped the shark with the "ranking of NYC sauces"

www.grubstreet.com/article/best...

was asked to come up with some end of year pitches and I immediately aged like the guys who pick the wrong grail in last crusade

weird, i used a tool that supposedly brought all my twitter followers over, figured u were locked n loaded

lol

Amazon debuts discount store with everything under $20 to take on Temu and Shein Called "Amazon Haul," the storefront is accessible through the company's mobile app, and it promises "crazy low prices" on a plethora of goods.

it's very funny that they're just gonna call this "Haul," which is what my dad would say when he needed me to "haul my bullshit back to my room"

www.cnbc.com/2024/11/13/a...