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Ben Keene

@whereandback.bsky.social

Marketing for Reuben's Brews. Occasional beer, cider & travel writer with bylines in Craft Beer & Brewing, VinePair & Sip Magazine. Former editorial director for BeerAdvocate. He/him. ๐Ÿ“ Seattle, WA

243 Followers  |  95 Following  |  82 Posts  |  Joined: 18.10.2023  |  2.0804

Latest posts by whereandback.bsky.social on Bluesky

That Wild Hare has my number!

05.08.2025 04:01 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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I'm a firm believer that date night dinners should end with a dessert.

30.07.2025 04:03 โ€” ๐Ÿ‘ 3    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Matchday Pub Crawl ๐Ÿฅณ

Head down to Reuben's Brews before tomorrow's match for a pub crawl and the release of their new Seattle Sports Beer Premium Lager!

MORE โžก๏ธ sndrs.com/8ma0oh7i

18.07.2025 21:03 โ€” ๐Ÿ‘ 18    ๐Ÿ” 1    ๐Ÿ’ฌ 2    ๐Ÿ“Œ 0
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Duvel is very much a world class beer, but does a badge from a publication that folded 8 years ago really motivate customers?

13.07.2025 18:35 โ€” ๐Ÿ‘ 3    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Noticing fewer draft beer lines at your local bar? Writing for @wineenthusiast.bsky.social, @evanrail.bsky.social looks into the reasons behind the shift, including changing demographics. โ€œAt this point, drinking craft beer is like what an old person would do." www.wineenthusiast.com/culture/beer...

01.07.2025 18:58 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Not nearly as popular here in the PNW as they are back east, but ours here at Reuben's has a fan base.

26.06.2025 21:44 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

It's June 26th. The wading pool in your neighborhood park just reopened and large parts of the US are experiencing a heat wave. Yet you work at a craft brewery, so it's time to forecast pumpkin beer volumes and order holiday merch!

26.06.2025 18:16 โ€” ๐Ÿ‘ 12    ๐Ÿ” 1    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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Tequila drinks are hot right now, and Portland-based Straightaway Cocktails has the best widely available RTD cocktails in the PNW. By a mile.

22.06.2025 17:53 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Sounds amazing!

18.06.2025 03:22 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Reuben's Brews Downtown Taproom Opens This Friday The new Reuben's Brews Downtown Taproom opens on Friday, June 13th in Seattle. A very convenient downtown location.

WooHoo! Reuben's Brews opens its new Downtown Taproom tomorrow. I share details about the weekend's events and the new taproom in general on the blog.
washingtonbeerblog.com/reubens-brew...

12.06.2025 18:22 โ€” ๐Ÿ‘ 5    ๐Ÿ” 2    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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When @allaboutbeer.bsky.social editor John buys you a beer but it's a 9.5% Golden Monkey Tripel and then he runs off to catch a train.

13.06.2025 20:34 โ€” ๐Ÿ‘ 6    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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This beer is made with fonio, an ancient African grain notable for its drought resistance, cultural significance, and wine-like character. At just 4.2% ABV, Lost Crop Grisette is semi-dry and supremely drinkable with a phenolic aroma, subtle fruity notes, and a touch of white pepper in the finish.

07.06.2025 15:57 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Finding Mr. Fuggle: The Largely Mysterious History of Englandโ€™s Two Greatest Hop Varieties The history of British hop strains Goldings and Fuggles has long been shrouded in mystery. Will new evidence reveal the identities of the people who lent their names to this pair of influential variet...

I only ended up working with @thezythophile.bsky.social once while I was editor of BeerAdvocate, but if you're intrigued by hop history, I hope you'll find his piece as fun and fascinating as I did when I accepted his story pitch. RIP Martyn Cornell (1952-2025). www.beeradvocate.com/articles/135...

05.06.2025 00:31 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

As a big fan of the band, I feel I ought to visit this brewery too.

31.05.2025 03:55 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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When Dad takes you to the brewery and lets you sit in a big kid seat.

25.05.2025 01:14 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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If you enjoy: dark roast coffee, nutty toffee, bittersweet chocolate, or molasses crinkles cookies, you might like this #beer from Reuben's Brews.

15.05.2025 03:57 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Not mad that the IPA pendulum is swinging back towards bright and bitter TBH.

12.05.2025 00:39 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

"We suspect the entire drinks sector is in the early stages of being impacted negatively by weight loss drugs.โ€ Very interesting read from Seven Fifty Daily. daily.sevenfifty.com/ozempic-curb...

22.04.2025 13:57 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

I've been thinking about something @beervana.bsky.social wrote in a recent post on customer loyalty: "One of the problems breweries face is a disengaged public no longer 'excited' about beer. But excitement may be a blind alley." And the more I think about it, the more I'm convinced that he's right.

06.04.2025 21:16 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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We're Opening a New Taproom in Downtown Seattle - Reubens Brews Hereโ€™s some exciting news weโ€™ve been eager to share: Weโ€™re opening a new taproom in the heart of downtown Seattle early this summer! Located at 1201 First Avenue, our Downtown Taproom will offer somet...

If your plans will bring you to Seattle this summer, there's a new place downtown that's going to be worth a visit. reubensbrews.com/were-opening...

03.04.2025 03:00 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

I'm sure it varies by geographic market, but as others have said, chain stores want volume (pull thru) and just enough "newness" to pique interest. Then they want consistent fulfillment. Brands with $$$ to spend also command those display positions. The deck is stacked against small craft breweries.

01.04.2025 02:48 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

๐Ÿค”

01.04.2025 02:35 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Cherished SF beer bar has not been sold, real estate agent says A Thursday report stated that Toronado, the legendary cash-only beer bar in SF's Lower Haight, had been sold to a crypto investor. It has not.

For sure though? www.sfgate.com/food/article...

01.04.2025 02:31 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 1

Here in Seattle, Maritime Pacific Brewing has reached the 35 year milestone and is merging with Rooftop Brewing next month. This got me and @harveyshepard.bsky.social thinking: How many other U.S. breweries (large or small) are still operational & 35 years old or more? My best estimate is around 50.

31.03.2025 01:59 โ€” ๐Ÿ‘ 3    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Now there's a sobriety test I hadn't heard of before!

29.03.2025 21:13 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Fresh, not frozen, eh?

29.03.2025 05:57 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Still my favorite way to travel.

29.03.2025 05:53 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Almost certainly!

28.03.2025 13:29 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

30 years is a heck of a run for a craft brewery.

28.03.2025 04:59 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

The misleading marketing and lack of sincerity surrounding plastic that so many big companies peddle is utterly galling.

28.03.2025 04:38 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

@whereandback is following 20 prominent accounts