Chris Holbrook's Avatar

Chris Holbrook

@chrisholbrook.bsky.social

Founder of polling firm Findoutnow.co.uk and free lottery Pickmypostcode.com. Philosophy graduate and failed musician.

75 Followers  |  110 Following  |  37 Posts  |  Joined: 18.11.2024  |  1.7768

Latest posts by chrisholbrook.bsky.social on Bluesky


Not sure if you're assuming we only weight on ethnicity (we don't), or if you're suggesting we do more to address the ethnicity imbalance (we want to). Either way, it's a question for our Head of Research. Please email ask@findoutnow.co.uk if you want to continue the discussion.

02.02.2026 09:32 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Post image

Like most (all?) panels used for political polling, we under-index on ethnic minorities, but apply weighting on ethnicity. It is not true that we're haram:

02.02.2026 09:16 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

We did best in the recent local elections. You might want to think more critically about those "pollster rankings".

25.05.2025 10:25 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Find Out Now is not owned by Matt Goodwin. Unless I'm Matt Goodwin.

25.05.2025 09:38 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
Post image

Yeah but YouGov and MiC were also totally off in WoE. Were were much closer for the other Mayoralties, in particular Lincolnshire.

03.05.2025 10:42 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

πŸ‘

17.03.2025 11:56 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
https://findoutnow.co.uk/blog/voting-intention-8th-jan-2025/

Full write-up and data tables here: t.co/PWvn07FaSL

09.01.2025 13:00 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

The main shift since November has been the growth of Reform UK (from 22% to 25%). The main driver of this is Conservative switchers - up to a quarter (24%) of 2024 GE Conservative voters now saying they’d vote for Reform UK, compared to only 14% in November and early December

09.01.2025 13:00 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

However, when looking at the results of our voting intention polls in unison, the following trends seem likely:
πŸ“‰ Conservatives: slight decline
πŸ”΄ Labour: steady overall
πŸ“ˆ Reform UK: slight rise

09.01.2025 12:59 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

In addition, due to Labour, the Conservatives and Reform UK being very close together, their relative rankings can change very easily, even if their levels of support change only by 1 or 2 percentage points

09.01.2025 12:59 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Note, due to the margin of error (the statistical range within which the true result is likely to fall, usually 2-3% for opinion polls), small week-on-week changes in results may be caused more by random sampling variation, rather than reflect genuine shifts in public opinion

09.01.2025 12:59 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Post image

Find Out Now voting intention:

πŸ”΄ Labour: 25% (-1)
🟦 Reform UK: 25% (-)
πŸ”΅ Conservatives: 20% (-3)
🟒 Greens: 11% (+2)
🟠 Lib Dems: 11% (-)

Changes from 11th December
[Find Out Now, 8th January, N=2,076]

09.01.2025 12:58 β€” πŸ‘ 1    πŸ” 1    πŸ’¬ 5    πŸ“Œ 0
https://findoutnow.co.uk/responses/13550/rprwrat/summary/41109

"Do you think he should be able to return as MasterChef presenter?"

He should be able to return: 21%
He should NOT be able to return: 37%
Don't know: 42%

t.co/KEyKx1MYkz

03.12.2024 10:23 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
https://findoutnow.co.uk/responses/13550/rprwrat/summary/41105

"Which comes closest to your view?"

We need to take these kinds of complaints more seriously: 48%
We need to be more thick-skinned and take less offence: 26%
Don't know: 26%

t.co/bwuK8jH3Jn

03.12.2024 10:22 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
https://findoutnow.co.uk/responses/13550/rprwrat/summary/41104

"Which comes closest to your view? Gregg Wallace’s comments were..."

Inappropriate and offensive: 47%
Just banter or blokey humour: 23%
Don't know: 30%

t.co/VMTsAbzuV0

03.12.2024 10:22 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
https://findoutnow.co.uk/responses/13550/rprwrat/summary/41103

"From what you’ve heard, do you think that these comments were inappropriate?"

Inappropriate: 59%
Not inappropriate: 11%
Don't know: 30%

t.co/yDiKhcht4e

03.12.2024 10:21 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Launched survey today of "middle-class women of a certain age" (ABC1 women aged 35-64). At 5000 respondents...

πŸ“£9 in 10 heard of Gregg Wallace story
πŸ‘¨β€πŸ³2-1 say he should leave MasterChef
πŸ›‘2-1 say comments 'inapproriate and offensive' over being 'just banter / blokey humour' πŸ§΅πŸ‘‡

03.12.2024 10:20 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Top marks to Volvo for taking Black Friday too far. Booked an appointment at their exclusive Black Friday "event" where I was told I could get a black car for the same price as a non-black car. I'm not even joking. The 1.5 hour round trip was worth it for the laugh.

02.12.2024 11:24 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
https://findoutnow.co.uk/blog/voting-intention-27-11-24/

Full write-up and data tables here: t.co/6VF3J7cLGk

28.11.2024 13:13 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Post image

Find Out Now voting intention:

πŸ”΅ Conservatives: 27% (+2)
πŸ”΄ Labour: 25% (-9)
🟦 Reform UK: 22% (+8)
🟠 Lib Dems: 12% (-)
🟒 Greens: 9% (+2)

Changes from 2024 GE
[Find Out Now, 27th November, N=2,316]

28.11.2024 13:12 β€” πŸ‘ 1    πŸ” 1    πŸ’¬ 1    πŸ“Œ 0

Full data tables here: cms.findoutnow.co.uk/app/uploads/...

27.11.2024 14:41 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

The petition says "I believe the current Labour Government have gone back on the promises they laid out in the lead-up to the last election".

Which comes closest to your view?

Has broken promises: 54% πŸ’” (including 1 in 4 Lab voters)
Has not : 14% ❀️
Not sure: 32%πŸ€·β€β™‚οΈ

27.11.2024 14:41 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Despite the petition calling for a #GeneralElectionNow, the (admittedly, underwhelming) majority don't want this:

Yes: 44% πŸ‘
No: 56% πŸ‘Ž

14% of Lab voters say Yes (Vs. 74% of Con voters)

[Find Out Now, 25th Nov, N=2,018]

πŸ§΅πŸ‘‡

27.11.2024 14:40 β€” πŸ‘ 0    πŸ” 1    πŸ’¬ 1    πŸ“Œ 0

Full data table here: cms.findoutnow.co.uk/app/uploads/...

26.11.2024 13:55 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

1 in 5 UK Twitter users also using Bluesky. But Twitter still over 3x more popular, and 4 in 5 Brits using neither platform

🐦 I only use X/Twitter: 16.6%
🌈 I only use Bluesky: 1.9%
πŸ”„ I use both: 4.5%
🚫 I don't use either platform: 77.1%

[Find Out Now, 25th November, N=2018]

26.11.2024 13:54 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Full data table here: cms.findoutnow.co.uk/app/uploads/...

25.11.2024 16:41 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Was the ICC's decision right or wrong?

βœ… Right: 37%
❌ Wrong: 11%
πŸ€” Don’t know: 52%

25.11.2024 16:40 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Had you heard about the ICC warrant for Netanyahu?

πŸ“° Yes, a lot: 22%
πŸ“– Yes, a little: 37%
πŸ™… No: 41%

25.11.2024 16:40 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Should the UK arrest Netanyahu if he visits? 🧡

πŸš” Yes: 42%
πŸ™…β€β™‚οΈ No: 14%
🀷 Don’t know: 44%

By 2024 GE (Lab majority in favour, Cons split):

🌹 Labour: 58% / 8% / 35%
πŸ”΅ Conservatives: 37% / 30% / 33%

[Find Out Now, 22nd Nov, N=2100]

25.11.2024 16:39 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Also, a much bigger % of NYT followers on X will have followed ages ago and since become dormant (or even dead). Followers on Bluesky will be more recent (and alive).

25.11.2024 08:57 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

@chrisholbrook is following 19 prominent accounts