KJ

I look forward to #PlannerBowl every year & so glad it’s moved & so alive here!
Thanks to those organising & all participating!

May try to be more active than just once a year over here now 🫡

Empathy for alllll involved

Need to know how many people (if any) actually win $10,000 by Fetch
Real smart way to get app downloads in this economy though 💀
#PlannerBowl

ANOTHER alien ad with Totino’s- that brings the count to 4 with extraterrestrial main characters now?
#PlannerBowl

Can I just say we’re nearing the end & I’m still waiting for Stitch (or Lilo!) to make a reappearance & close the loop there
#PlannerBowl

Don’t think Dove can ever beat their Real Beauty campaign, but I guess #KeepHerConfident is just an iteration of that? Also reminded me of Always’ iconic #LikeAGirl campaign. #PlannerBowl

Jeep ad - classic Americana brand, talking about “humility, freedom to choose, differences being a strength, choosing wisely” - felt strangely hopeful (?) but also utopian in the current climate. Closing with “even though my name is Ford” by Harrison Ford 10/10 #PlannerBowl

Pharma advertising having its moment + pharma brands finally recognising the opportunity from mass reach placements

Agree - was hoping Kendrick would actually bring out Gambino & sing that song to make a statement. But alas used for medical consumerism

Hims&Hers with a bold identity - the ‘this is America’ background & those visuals brought an intensity. Weight loss drugs are a hot hot topic #PlannerBowl

I actually loved the irony of Taco Bell saying it’s about the real customers/fans & not the celebrities to LeBron. Especially in light of the Poppi controversy going on (even though that’s about influencers). + breaks the just throw in a random celeb main character mold #PlannerBowl

I was convinced the Agentforce ad was going to be a Rimova or other cool suitcase brand. Still don’t understand what they achieved with AI there
#PlannerBowl

Aahh that makes a lot more sense in context! Had not heard of that, thanks!

Lolll Angel Soft with the “Potty-tunity” I see you trying to be unique
But are people really going to remember “oh that’s the brand that told me to quickly take a bathroom break” 🤷🏻‍♀️
#PlannerBowl

ummm was the Ontario, Canada ad a national spot?! Them saying “economic partnership” and “your ally to the north” makes me wonder what cancellation terms are for these placements lol & if they really didn’t feel the need to reconsider with news lately
#PlannerBowl

It’s SO hard to get pharma companies to invest in a largely unbranded message that’s sooo broad reaching, I am so impressed

So many Healthcare #SuperBowlAds!! Assuming the NYU Langone one was a regional buy
Had no idea where the (Novartis) Breast Cancer awareness one was heading when it started but I was not disappointed. Such an important reminder for the masses, no better spot to place it for broad reach #PlannerBowl

OOF Nike being Nike as only it can. Also with a #SuperBowlAd after agesss?! Loved seeing Caitlin Clark, Jordan Chiles & other sportswomen celebrated 👏🏻 #PlannerBowl

ChatGPT ad had me intrigued. Unique visually from the other ads of the night too.
I need to rewatch it, but would be cool if they were able to say the ad was made/written by ChatGPT too
#PlannerBowl

Okay but is it just this year or are there always these many aliens/alien mentions in ads???

Looking at you, Gordon Ramsay for Hexclad 🤦🏻‍♀️
#PlannerBowl

Literal first thought: this idea would’ve killed it, blown minds in the pitch room

Rocket ad made me think it would KILL IT in a pitch room.
ad immediately followed by the song playing in the stadium as a “moment of unity” 10/10.
message rn that “everyone deserves a chance at the American dream” 10/10
Buuuut (& I may not be the target demo), don’t know what they do #PlannerBowl

oof Google ads alwayssss do emotional best. That visual of the dad hugging his daughter at college versus young her 🥹
even though it was an ad for the Google Pixel phone, Gemini seemed to be front & centre
#PlannerBowl

Everyone’s going to remember the “Case of the Mondays” tomorrow morning. V smart by Coors light.
(The Zootopia sloths are also a go-to gif in corporate America so ik we could all see ourselves at work tomorrow)
#PlannerBowl

I could see the insight (websites make a business “legit”) come to life in the creative for Squarespace so 🫡 for that
Maybe I’ve been reading too much fantasy lately but I kinda dug the old Irish town & whatever Barry Keoghan was flying on vibe 😂
#PlannerBowl

I really do want to be far far away - we know Disney does story telling best (and they have all the beloved characters & nostalgia to leverage)

Red bull ad saying “chief” and how to “fly” a coincidence or copy tweaked because of who’s playing in the game? 🤔

#PlannerBowl

I didn’t get what Cirkul is from the ad though??? First thought it’s a Stanley competitor, then thought it’s flavoured water.
I did end up googling them so maybe (consideration) mission accomplished for them?
#PlannerBowl

Same, couldn’t follow all of the banter (?)

Chris Hemsworth saying “Hey Meta, Delete that Video”, super real & answers a question I’ve had for a long time about those RayBans & how much they “see”/record/save. #PlannerBowl

Was that an ad for Starlink or T-Mobile, or both? Started off super strong, great insights, but then just got (personally) disappointed when I saw it was for Starlink 🫣

Morgan Freeman’s voice will never not hit hard. Can still remember him saying Homes.com

#PlannerBowl