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YouTube video by Moz These GEO Tactics Are Totally Overhyped!

What’s one search trend you think was overhyped, and what should we be paying attention to instead? @lilyray.nyc discusses in this AMA with @chimammeje.bsky.social
https://www.youtube.com/watch?v=FkgLaqMUl-4&t=2s

YouTube video by Wil Reynolds [Here's what's possible] Your voice + GA4 Data = Quick Answers via Claude

I easily have 10 hypotheses about our web sites performance every day, I used to maybe get answers to 2 of them, now I just talk into Claude and get answers to all 10 which helps me validate or invalidate my gut and sharpens my intuition better than ever.

youtu.be/jTn2Q-Br3nI

Bing Webmaster Tools rolls out those new AI Performance reports as a public beta www.seroundtable.com/bing-webmast... and @facan.bsky.social says more is to come

#bing #bingwebmastertools #copilot

Adoption The amount of origins using this technology over time. Latest data: January 2026 Geo: ALL Rank: ALL Technology: Astro Desktop 12,630 14.57% Mobile 21,456 11.77%

Chart of astro npm downloads. Pre-holiday peak is 925k downloads per week. Current 1.3M

The January HTTPArchive report is out and the increase in Astro adoption is jaw-dropping. Up 11.8% on mobile and 14.6% on desktop sites. This is backed up by our own telemetry and npm downloads too. Downloads up 40% from pre-holidays. Everyone's vibing Astro sites!
httparchive.org/reports/tech...

🚨 Microsoft is Introducing AI Performance in Bing Webmaster Tools: A new set of insights that shows how sites content appears across Microsoft Copilot, AI-generated summaries in Bing, and select partner integrations 👇

Announcement: blogs.bing.com/webmaster/Fe...

PS: Google & ChatGPT: Take note!

YouTube video by Whitespark GBP Eligibility, Optimizing for AI Citations & Google Support Tips | E19 The Whitespark Local Update

This might be one of the most important local SEO articles of 2026.

Did you know that Google doesn’t only look at a GBP’s primary category to determine if a business is eligible to rank for a given search?

Find the full episode on YouTube, Apple Podcasts, and Spotify!

Ready to Download - WordPress 6.9.1 Maintenance Release

WordPress 6.9.1 is now available. This maintenance release includes fixes for mail and classic themes, plus 49 bug fixes across Core and the Block Editor.

Update now: wordpress.org/news/2026/02/wo...

#WordPress

A page is more than just a container for words The latest SEO fad is the idea that websites need a machine-only version. Strip out the layout, remove the “noise”, and hand LLMs a simplified view of your content.

Stop turning your website into markdown.

Meaning lives in structure, hierarchy and context. Flatten it and you don’t make it machine-friendly, you make it meaningless.

Yes, AI might fetch your .md file. That’s convenience, not trust, and it won't scale.

www.jonoalderson.com/conjecture/m...

AI Visibility is a Vanity Metric, here's how to tell your boss Understanding the shift from SEO to AI visibility and why traditional metrics no longer apply. AI visibility is a vanity metric, and what to do about it.

Ai visibility is a vanity metric and even though stakeholders are obsessing over it, doesn't change that fact. Here's a few ways to think about what you can track and how you can talk to your stakeholders about the new KPIs you'll need to track effectiveness.

🌟New Prints Now Available! "Long Cleeve: The Wedding Feast of Peregrin and Diamond" is your invitation to a hobbit wedding, as recorded in Appendix B.

More links in comments!

#Tolkien #TolkienArt #Hobbitwedding #LOTR

www.miriamellis.com/product-page...

Is Google Finally Cracking Down on Self-Promotional Listicles? The most popular 'GEO' tactic might indeed be risky for SEO purposes after all

As I was digging into companies affected by recent volatility on Google yesterday, I noticed a pretty major pattern I felt I had to share.

Is Google finally cracking down on self-promotional listicle content?

See for yourself & let me know what you think:

lilyraynyc.substack.com/p/is-google-...

🚀 AI Search: Where are we so far and how to win in the current landscape - My presentation at Women in Tech SEO updated with the latest data and shifts: speakerdeck.com/aleyda/ai-se...

YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable Google Discover Core Update, Listicles Hit, Google Ads, ChatGPT Ads Ready & Pub Content Marketplace

SEO Video Recap covering the heated Google ranking volatility, self-promotional listicles downgraded, ChatGPT readies ads, Microsoft Publisher Content Marketplace and more www.youtube.com/watch?v=ktVq...

Sponsored by @bruceclay.bsky.social

Google also updated its Google Discover help doc with this core update news - here is what changed seroundtable.com/google-febru...

Here's a side-by-side comparison. Beyond clickbait and related things to avoid, the Discover documentation now includes "Provide a great page experience" as well. So you know, watch overloading your page with annoying ads, auto-playing crap, and more. :)

Nice catch via @not-a-robot.com on Google's reducing its crawl limit to 2MB per file type 🤖

The old limit was 15MB per file (HTML, CSS, etc)

If your webpages are > 2MB, Google may crawl it all. If you render URLs in SC and see missing content, check file sizes

mailchi.mp/00ef7ce18980...

MegaWebinar 5-hours of SEO in the age of AI
Feb 26 live
with @rustybrick.com @aleyda.bsky.social CindyKrum @dawnieando.bsky.social @dixonjones.bsky.social @dergal.bsky.social @nataliavv.bsky.social and many more

Register now!

www.duda.co/webinars/seo...

Google's @johnmu.com says search algorithms, spam detection and policies don't fundamentally change with AI Search www.seroundtable.com/google-algo-... via @lilyray.nyc

#google #aisearch #googlealgorithm #spam #seo #googleseo

Google's Top Crawling Challenges For 2025 Gary Illyes, along with Martin Splitt, of Google posted a podcast explaining the top crawling challenges Google noticed amongst its 2025 year of crawling. The top challenges Google had with crawling i...

If you run a large-scale/complex site, this is important. Make sure you know where Googlebot could go crazy crawling. E.g. As Gary said, "once Googlebot discovers a set of URLs, it cannot make a decision about whether that URL space is good or not unless it crawled a large chunk of that URL space"

NEW research: sparktoro.com/blog/new-res...

If you give ChatGPT the same request for product recommendations 100X, will you ever get the same list twice?

And what does that answer mean for folks who try to track their brand presence in AI tools?

Finally, some real answers 🧐

If ChatGPT (and other LLMs) are retrieving snippets from Google's search results, they aren't retrieving exact meta descriptions; they are retrieving whatever Google dynamically re-wrote the meta description to based on the query.

2020 study from
@ahrefs.bsky.social:

Some interesting nuggets there. Also, check out the chart of urls Google knows of versus indexed. Yep, that's crazy and why OpenAI, Perplexity, and other AI companies would love to leverage Google's search results. :)

www.seroundtable.com/google-searc...

User Data is Important in Google's Ranking Systems. What We Learned from Liz Reid's Appeal Declaration. - Marie Haynes I found some interesting things from the latest document in the DOJ vs Google trial. Google has appealed the ruling that says they need to give proprietary information to competitors. Key takeaways: G...

There was some real gold in Liz Reid's declaration in Google's appeal of the DOJ vs Google judgment.

There are some nuggets here about user data as it is used to train GLUE (a form of Navboost) and RankEmbed BERT.

Wrote it all up in a new blog post:

www.mariehaynes.com/user-data-in...

If you're curious about what's up in SEO, Lily did a nice write-up.

💰 Ecommerce: Stop overlooking informational content investment, especially now with AI platforms. This is content that should be used not only for a comprehensive “learn” or “inspirational” section, with tips written by real experts and based on experience.

Particularly important for ecommerce bc..

Google's @johnmu.com warns not to host your site on free subdomain hosts that attract a lot of spam www.seroundtable.com/google-warns...

#google #seo #host

Useful Google tip: If you don’t want the planet burn down, and you’re tired of seeing AI Overviews every time you run a simple search, just add “-ai” to your query, and they won’t show up.

Did you know you could do this?

Always interesting to see how links are handled by browsers. That can def. impact traffic. Firefox just launched link preview in the stable version. Long-press a link and you see a popup with more info about the destination. And if activated, you can see an AI summary of the destination page

If you still haven’t connected your socials to your Google Business Profile, this is your sign. Google is pulling information from your social profiles directly into search results. Valentina Vasileva shared this on LinkedIn, and it’s pretty wild.

I finally did something I've been wanting to do for a long time: I launched a Substack 🥳

In my first piece, I shared a reflection about the SEO & AI search industry in 2025, what I think matters, and where I see things heading in 2026.

lilyraynyc.substack.com/p/a-reflection-on-seo-and-ai-search